Privacy Policy

Tastewise privacy statement and policy

Tastewise respects your privacy and is committed to protect the personal information that you share with us. Generally, you can browse through our website without giving us any information about yourself, except for the specific purposes set forth below and subject to our cookies policy. When we do need your personal information to provide services that you request, such as registering for an account on our platform, or when you choose to provide us with your personal information, for example when you decide to contact us for additional information or subscribe to our newsletter, this policy describes how we collect and use your personal information. This statement also applies to individuals on which Tastewise processes publicly available data.

Information Collection

Personal information means any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, a home, postal or other physical address, other contact information, title, birth date, gender, occupation, industry, personal interests, other information when needed to provide a service you requested.

De-identified Publicly Available Data

Tastewise’s technology, its services and products are not based on the processing of personally identifiable information and do not include the disclosure of personal data of individuals. The Tastewise technology focuses on aggregate analysis of statistical information for identifying trends and general public interests, and provide corresponding analyses and reports regarding specific market segments.

To perform such analyses, Tastewise relies on publicly available data from several open access web sources and platforms (“Publicly Available Data”). While many of such data do not fall under the definition of personal data, there may be incidents in which the entire data file cached and processed by Tastewise include incidental data that could be considered personal data. With respect to such data, that may include platform or user-generated username, as well as certain identifying or non-identifying biographical information included as free text in the data files cached, Tastewise employs anonymization techniques in an attempt to ensure that such data is processed by Tastewise in a de-identified manner.

For example, any platform or user-generated identifier, such as username, is either excluded automatically from the data file or completely separated from the rest of the data included in the data file, hashed via a hash algorithm, and kept separately by an external service. Such separation of hashed user data is only stored and maintained as a control group for further data processing for statistical purposes and for ensuring that the data metrics employed by Tastewise remain accurate and reliable. With respect to other data included in free text form in the processed data files, Tastewise employs hashing, distortion or fuzzing techniques such that the free text, which may include incidental Personal Data, cannot be reasonably re-identified an correspondent with the original identifiable data. While it is Tastewise’s position that such measures lead to anonymized data that is not subject to the GDPR, for purposes of additional care, Tastewise will employ necessary measures to ensure that the processing of such Publicly Available Data complies with the provisions of the GDPR if it is deemed to be considered personal data, as set forth in this statement.

Influencer Information and Business Information

In certain instances, when the processing of Publicly Available Data on an aggregate and statistical basis, yields that certain individuals are acting, de facto, as a business or for commercial purposes, Tastewise may process such personal data for the purpose of signaling, through its system and services, to its customers that these individuals are active in a business capacity in a specific context (“Influencer Data”). In addition, Publicly Available Data may include business information such as business affiliation and business contacts, published on platforms designated to communicate such information to the public, which may be retained and processed by Tastewise to provide its customers with business insights relevant to their business interests (“Business Data”).

Anonymized and Statistical Information

When you browse our website, you do so anonymously, unless you have previously indicated that you wish Tastewise to remember your details. We don’t automatically collect personal information, including your email address. We do log your IP address (the Internet address of your computer) to give us an idea of which part of our website you visit and how long you spend there, but we do not link your IP address to any personal information unless you have logged in to our website. Like many other commercial websites, we may use a standard technology called a ‘cookie’ to collect information about how you use the site, subject to our cookie policy.

Information for Obtaining our Services

Since our website allows you to directly register for an account on the Tastewise platform, you will be required to provide the necessary personal data for us to provide you with the requested services. This may include your name, your position, company name, phone number, email address, place of residence, and any other information required in the context of your order of products and services.

Information for Customer Support and Inquiries

For customer support, we collect and store personal information, such as name, email address, contact information, account history and additional information required to provide support, when you log a customer support inquiry. For general inquiries or requests with respect to our products or services or when you contact us for the purpose of purchasing products and services, we will use such information to contact you only for the purposes for which you sent the inquiry.

Legal Basis for Processing

Our collection and processing of personal information is based on the following:

a) Personal data can be processed if it is necessary for a strictly legitimate interest of Tastewise. Legitimate interests are generally of a legal or commercial nature and refer to instances in which Tastewise has a vital interest that could not be achieved other than by using personal data (e.g., conducting aggregate analyses for business and commercial purposes, using Publicly Available Data, performing statistical analyses, initiating legal proceedings, security reasons). In the context of processing Publicly Available Data, it is Tastewise’s legitimate interest to process such data for statistical purposes that support and inform its trend and volume analysis services and products, given that such Publicly Available Data is processed in accordance with the provisions of Article 89 of the GDPR and as set forth in this statement, as well as to process publicly available business data from platforms designated to signal and communicate business information to the public. The foregoing is also in line with the Article 29 Working Party Opinion 06/2014 on the notion of legitimate interests of the data controller under Article 7 of Directive 95/46/EC, which explicitly articulates that processing for statistical purposes, including in commercial context, would be considered legitimate interest of the controller. It is Tastewise’s position that, in line with the abovementioned Opinion, the legitimate interest in processing such Publicly Available Data is not overridden by the rights of the data subject, mainly due to the fact that the processing of such Publicly Available Data is trivial and that Influencer Data, which is publicly available, trivial and published by the individual in a business context, and both do not involve automated decision-making, including profiling, and does not pose significant risk to the rights and freedoms of the data subjects. This is also supported by the fact that such Publicly Available Data, Influencer Data and Business Data are, evidently, made publicly available by the data subjects themselves and is available for review by any internet user. Therefore, subject to the safeguards applied to such Publicly Available Data, Tastewise bases its use of such Publicly Available Data, to the extent that the underlying datasets include any Personal Data, on its Legitimate Interest. In addition, to the extent that we use the personal information to improve this website or for analysing statistics, the basis for collection of data is our legitimate interest to conduct such improvements and analysis.

b) Our need to carry out the above processing of information, specifically for the purpose of processing your purchases of products and services or for the purpose of customer support and inquiries, which is in anticipation of entering into commercial engagements or as part of the performance of existing engagements with you or the organization you work for.

c) To the extent that we use the personal information for advertising or promotional activities, we will request your specific, freely-given, unbundled, informed and separate consent to such uses.

Information Sharing and Disclosure

Because Tastewise is a global company, your personal information may be shared with other Tastewise offices or subsidiaries around the world. All such entities are governed by this Privacy Policy or are bound by the appropriate confidentiality and data transfer agreements.

Tastewise may send your personal information to other companies or people under any of the following circumstances: when we have your consent to share the information; we need to share your information to provide the product or service you have requested as part of our contractual relationship; we need to send the information to companies who work on behalf of Tastewise to provide a product or service you have requested as part of our contractual relationship (we will only provide those companies the information they need to deliver the product or service, and they are prohibited from using that information for any other purpose); in the event of sale or transfer of all or substantially all of Tastewise or any Tastewise affiliate’s shares or assets, in cases of mergers or in case of negotiations with respect to the foregoing; where needed for corporate audits or to investigate or respond to a complaint or security threat, to prevent illegal uses of our service, to defend ourselves against third party claims and assist in fraud prevention or investigation; or we want to keep you up to date on the latest product announcements, software updates, special offers or other information we think you’d like to hear about either from us or from our business partners (unless you have opted out of these types of communications), only if you gave your explicit, free and informed consent to such processing activities, as detailed above. We will also disclose your personal information if required to do so by law, or in urgent circumstances, to protect personal safety, the public or our website.

For the above purposes, personal information may be transferred to recipients in countries around the world (which may be located outside the EU/EEA, European Economic Area) which in some cases may have a lower level of protection than that within the EU/EEA. When transferring personal data to countries outside the EU/EEA, to jurisdictions that did not receive an adequacy decision by the European Commission, we use standard contractual clauses approved by the European Commission to ensure a sufficient level of protection for your personal information. The standard contractual clauses can be found via the following link: https://commission.europa.eu/publications/standard-contractual-clauses-international-transfers_en http://ec.europa.eu/justice/data-protection/international-transfers/transfer/index_en.htm.

Other than as described above, any other transfer of your personal information to third parties will be subject to your consent.

Data Retention

Tastewise stores the personal information as long as it is necessary to fulfil the purpose for which the data has been collected. This means that Tastewise deletes your personal information when such information is no longer necessary. Statistics which has been anonymised may be saved thereafter. Publicly Available Data processed by Tastewise for statistical purposes, shall be retained, either in cache or storage, for fulfilling the statistical purpose of validating the datasets and updating the statistical results based thereon, as prescribed under Recital 65 and Article 17 paragraph 3(d) of the GDPR.

Data Subject Rights

You may at any time request the rectification or erasure of your personal information. Please note however that deletion could mean that Tastewise cannot process your requests or provide you any requested services. Furthermore, with respect to Publicly Available Data processed for statistical purposes, and as prescribed under Recital 65 and Article 17 paragraph 3(d) of the GDPR, Tastewise will not be able to accommodate erasure requests, due to the nature of processing as well as due to the de-identification measures taken by it which may prevent the ability to identify any personal data relating to the requesting Data Subject. You have the right to request a copy of your personal information from our record. With respect to Publicly Available Data processed for statistical purposes, Tastewise may deny such access request due to its inability to relate any personal data to the requesting data subject given the de-identification measures taken. You have the right to request a limitation of the use of your personal information (for example if you deem the information to be incorrect) or the termination of use of your personal information (for example as regards the use of the information to improve our services).

Data Security

Tastewise safeguards the security of the data you send us with physical, electronic, and managerial procedures, taking into consideration the state of the art technology, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of processing your personal information. While we strive to protect your personal information, we cannot ensure the security of the information you transmit to us, and so we urge you to take every precaution to protect your personal data when you are on the Internet.

Third Party Sites

Our website may contain links to websites operated by other companies. Tastewise does not share your personal information with those websites and is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies. Some of these third-party sites may have permission to include the Tastewise logo, even though they are not operated or maintained by Tastewise. Although we choose our business partners carefully, Tastewise is not responsible for the privacy practices of websites operated by third parties that are linked to our site. Once you have left our website, you should check the applicable privacy policy of the third party website to determine how they will handle any information they collect from you.

Changes to this Privacy Policy

Tastewise may amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will make that information available by posting a notice on this site.

Privacy Inquiries

Tastewise is responsible for the processing of your personal information, and requests to exercise your rights as stated above shall be addressed to legal@tastewise.io.

If you are a resident of the EU/EEA, and have a complaint regarding the processing of your personal data by Tastewise you are entitled to report such dissatisfaction to the applicable supervisory authority in your country of residence.

Cookie Policy

A cookie is a piece of information that is placed automatically on your computer’s hard drive when you access certain Websites. The cookie uniquely identifies your browser to the server. Cookies allow us to store information on the server to help make the Web experience better for you and to conduct site analysis and Website performance reviews.

Web Beacons and Pixel Tags

On certain webpages or e-mails, Tastewise may utilize a common internet technology called a “Web beacon” (also known as a “pixel tag” or “clear GIF technology”). Web beacons help analyze the effectiveness of Websites by measuring, for example, the number of visitors to a site or how many visitors clicked on key elements of a site. Web beacons, cookies, and other tracking technologies do not automatically obtain personally identifiable information about you. Only if you voluntarily submit personally identifiable information, such as by registering or sending e-mails, can these automatic tracking technologies be used to provide further information about your use of the website and/or interactive e-mails to improve their usefulness to you.

There are generally three categories of cookies used on our website:

Functional: These cookies are required for basic site functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our website within a single session or, if you request, from session to session. They help make the checkout process possible as well as assist in security issues and conforming to regulations.

Performance: These cookies allow us to improve our website’s functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember site preferences you have selected. Refusing these cookies may result in poorly-tailored recommendations and slow site performance. Statistics and analytics: These cookies allow us to identify usage trends of our website on an aggregated and statistical basis, for the purpose of improving the website and our services. Refusing these cookies will not affect the user experience of the website.

Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within and beyond our website. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.

You can always change your preference by visiting the “Cookie Settings” at the bottom of each page of our website. We use the following cookies for various purposes, such as the improvement of our website, its performance, statistical analysis, your browsing experience and for promotional and marketing purposes:

HubSpot – hubspot.com – Remarketing by email – https:/legal.hubspot.com/cookie-policy

Google Analytic – developers.google.com/analytics Website’s statistical analysis – https:/policies.google.com/technologies/partner-sites

Facebook – facebook.com – Remarketing by social media – https:/www.facebook.com/policy/cookies/

Hotjar – hotjar.com – Website’s statistical analysis and browsing experience – https:/www.hotjar.com/legal/policies/privacy/

If you do not wish to accept cookies you can change your web browser’s settings to automatically deny the storage of cookies or to inform you when a website wants to store cookies on your computer. Previously stored cookies can also be deleted through the web browser. More information can be found through your web browser’s support pages. Please note that certain areas and functions on this website require cookies and may not function if cookies are deleted or declined. For more information regarding the cookies used on this website please contact us via email at info@tastewise.io

Tastewise California Privacy Policy

This California Privacy Notice (the “California Privacy Policy”) supplements any information contained in Tastewise’s Privacy Policy and applies solely to visitors, users, and others who reside in the State of California and with respect to which Tastewise collects, uses or otherwise processes personal data. To the extent any provision in this California Privacy Policy conflicts with a provision of the Tastewise’s Privacy Policy, the California Privacy Policy shall govern with respect to visitors, users, and others who reside in the State of California.

Who is Responsible for the Processing of Your Personal Data?

The entity responsible for the processing of your personal data is Tastewise Technologies Ltd., referred to as “TASTEWISE”, “our”, “we” or “us” in this privacy policy.

The Information we Collect

Personal information includes anything that identifies, relates to, describes, is capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer or household but excluding any publicly available information lawfully made available from government records, deidentified or aggregated consumer information, or information excluded from the California Consumer Privacy Act (the “CCPA“). We collect from data subjects to whom this California Privacy Policy applies the following categories of information:

1) De-identified Publicly Available Data: Tastewise’s technology, its services and products are not based on the processing of personally identifiable information but focuses on aggregate analysis of statistical information for identifying trends and general public interests and provide corresponding analyses and reports regarding specific market segment. To perform such analyses, Tastewise relies on publicly available data from several open access web sources and platforms (“Publicly Available Data”). While many of such data do not fall under the definition of personal data, there may be incidents in which the entire data file cached and processed by Tastewise include incidental data that could be considered personal data. With respect to such data, that may include platform or user generated username, as well as certain identifying or non-identifying biographical information included as free text in the data files cached, Tastewise employs anonymization techniques in an attempt to ensure that such data is processed by Tastewise in a de-identified manner. While it is Tastewise’s position that such measures lead to anonymized data that is not subject to the CCPA, for purposes of additional care, Tastewise will employ necessary measures to ensure that the processing of such Publicly Available Data complies with the provisions of the CCPA if it is deemed to be considered personal data, as set forth in this statement.

2) In certain instances, when the processing of Publicly Available Data on an aggregate and statistical basis, yields that certain individuals are acting, de facto, as a business or for commercial purposes, Tastewise may process such personal data for the purpose of signaling, through its system and services, to its customers that these individuals are active in a business capacity in a specific context (“Influencer Data”).

3) With respect to our customers, identifiers information: for example, real name, alias, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.

4) Selected Information in Customer Records: for example, name, signature, address, telephone number, or any other financial information.

65) Internet or Network Activity: for example, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement. However, we hereby clarify that when you browse our website, you do so anonymously, unless you have previously indicated that you wish Tastewise to remember your details. We don’t automatically collect personal information, including your email address. We do log your IP address (the Internet address of your computer) to give us an idea of which part of our website you visit and how long you spend there, but we do not link your IP address to any personal information unless you have logged in to our website. Like many other commercial websites, we may use a standard technology called a ‘cookie’ to collect information about how you use the site, subject to our cookie policy.

76) Geolocation information.

87) Employment Information.

98) Information collected by the inferences of the Personal Information described herein and used to create a profile about a consumer reflecting a consumer’s preferences, characteristics, and trends.

The Purpose of the Collection and Disclosure of Personal Information

3.1 Information for Customer Support and Inquiries

We may use or disclose Personal Information when you submit inquiries or requests with respect to our services, or when you contact us for the purpose of purchasing our services. We will use such or disclose such information to contact you for the purposes for which you sent the inquiry.

3.2 Information for Marketing and Promotional Purposes

We may also use or disclose the above mentioned Personal Information, for the purpose of sending you information on promotional materials, direct mailing and targeted advertising on products that we believe you may be interested in.

3.3 Information for the maintenance and Improvement of our Website and Services

We may also use or disclose the above mentioned personal information when you send us inquiries regarding our products or when you browse the website, to administrate and improve this website or our products and services, for our internal records and for statistical analysis.

3.4 Information for legal purposes or in urgent circumstances

We may use or disclose the above-mentioned personal information, in order to respond to law enforcement requests and as required by applicable law, court order, or government regulations. In addition, we may also use or disclose your personal information if required to do so in order to protect personal safety, the public or our website.

3.5 Information for the purposes we inform you of

We may use or disclose Personal Information for any other purpose we inform you of when collecting such information.

3.6 Information in the event of an M&A

We may disclose personal information in the event of sale or transfer of all or substantially all of Tastewise or any Tastewise affiliate’s shares or assets, in cases of mergers or in case of negotiations with respect to the foregoing.

3.7 Information for the purpose of conducting audits

We may use or disclose personal information where needed for corporate audits or to investigate or respond to a complaint or security threat, to prevent illegal uses of our services, to defend ourselves against third party claims and assist in fraud prevention or investigation.

The Purpose of the Collection and Disclosure of Personal InformationSale or Share of Personal Information

Tastewise does not and will not “sell” or “share” your Personal Information for the intentions and purposes of the CCPA or CPRA nor disclose personal information that we control to any third party for their direct marketing purposes.

The Personal Information we have Collected, and Disclosed for a Business Purpose in the last 12 months

Tastewise has collected, and disclosed for a business and/or commercial purpose the following categories of information within the last 12 months:

1) De-identified Publicly Available Data: as aforesaid, Tastewise’s technology focuses on aggregate analysis of statistical information performed by relying on Publicly Available Data from several open access web sources and platforms.

2) Identifiers information: for example, real name, alias, unique personal identifier, online identifier, internet protocol address, email address, account name, or other similar identifiers.

3) Selected Information in Customer Records: for example, name, telephone number, or any other financial information.

4) Commercial Purchasing Information: for example, records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

5) Internet or Network Activity: for example, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement.

6) Employment Information.

7) Information collected by the inferences of the Personal Information described herein and used to create a profile about a consumer reflecting a consumer’s preferences, characteristics, and trends.

The Personal Information we have sold or shared in the last 12 months:

We did not “sell” or “share” any personal information for the intentions and purposes of the CCPA or CPRA within the last 12 months.

Categories of third parties to whom your Personal Information was disclosed within the past 12 months:

Within the past 12 months, we have disclosed to the following third parties your personal information:

1) Affiliates;

2) Service providers;

3) Third parties to which you authorized us to disclose personal information in connection with products or services provided to you.

Categories of Sources from which the Personal Information is Collected

We have obtained the categories of personal information listed above from the following categories of sources:

1) Directly from you, the consumer;

2) Indirectly from third parties and service providers, including partners and affiliates;

3) Directly and indirectly from our website;

4) Directly from open access web sources and platforms, to the extent that the data collected as aforesaid is deemed as personal information under the CCPA.

Data Retention

Rights of California Residents

You have the right to ask us to disclose to you certain information regarding our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (as described below), we will disclose to you:

1) The categories of personal information we sold about you;

2) The categories of personal information we disclosed about you;

3) The categories of sources for the personal information we collected about you;

4) Our business or commercial purpose for collecting or selling that personal information ;

5) The categories of third parties with whom we shared that personal information;

6) The specific pieces of personal information we collected about you; and/or

7) If we sold or disclosed your personal information for a “business or commercial purpose”, as defined in the CCPA, lists of sales, identifying the categories of personal information that each category of recipient purchased or obtained.

9.2 Right to Request Correction or Deletion of Personal Information

You have the right to request that we delete any of your personal information that we collected from you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (as described below), we will delete, and direct our service providers to delete, your personal information from our records, unless an exception applies.We may deny your request to delete your personal information if retaining the information is necessary for us or our service providers to:

1) Complete the transaction for which we collected the personal information, fulfill the terms of a written warranty or product recall in accordance with federal law, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract with you;

2) Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;

3) Debug or identify and repair errors that impair existing intended functionality;

4) Exercise free speech, ensure the right of another consumer to exercise that consumer’s right of free speech, or exercise another right provided for by law;

5) Comply with the California Electronic Communications Privacy Act;

6) Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research if you have provided informed consent;

7) Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

8) Comply with a legal obligation; and/or

9) Make other internal and lawful uses of the personal information that are compatible with the context in which you provided such information.

In addition, you have the right to request that we rectify inaccurate information about you.

9.3 Verifiable Consumer Request

In order to exercise your right to access or delete personal information, please submit a verifiable consumer request to us by:

Emailing us at: info@tastewise.io

Only you, or if you are a minor your legal tutor, or a person registered with the California Secretary of State that you authorize to act on your behalf may make a verifiable consumer request related to your personal information. You or your authorized agent may only make a verifiable consumer request for access or data portability twice every 12 months.

Your verifiable consumer request must include sufficient information in order to enable us:

1) to reasonably verify you are the person about whom we collected personal information or an authorized representative;

2) to properly understand, evaluate, and respond to your request. We will not provide you with any information pursuant to your request if we cannot verify that you are the individual from whom we collected personal information, or that you are authorized by the consumer to act on its behalf. Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We will disclose and deliver to you the required information free of charge within 45 days of receiving your verifiable consumer request. Such period may be extended by an additional 45 days when reasonably necessary, provided that in such case, we will provide you with a notice of such extension within the first 45-day period. The disclosure will cover the 12-month period preceding the receipt of the verifiable consumer request and will be in writing. Such disclosure will be delivered through your Tastewise’s account if you have one, or by mail or electronically at your option if you do not have an Tastewise’s account in a readily useable format.

9.4 Right to Non-Discrimination

We will not discriminate against you for exercising any of your rights under the CCPA. Unless permitted by the CCPA, we will not:

1) Deny you goods or services;

2) Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;

3) Provide you a different level or quality of goods or services;

4) Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

California Shine the Light Law

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes. To make such a request, please contact Customer Service.

Updated Jan 8, 2024