2026 rewarded teams who read the signal. 2027 belongs to the ones who act on it first
Food trends 2027 at a glance
Food trends 2027 are the consumer, menu and retail movements that food and beverage teams will build against next year. Tastewise ranks them by demand growth, channel spread and staying power, so you can see which shifts hold and which ones fade.
The 10 trends defining 2027
The report covers 10 defining trends, each with the demand signal that put it on the list. You see how fast it is moving and how far it has spread.
Trend definitions and the signal behind each
Rate of adoption by channel
Which trends carry into 2028
Macro shifts behind the micro trends
Every micro trend sits on a larger consumer force. This chapter gives you the causal read, so your brief explains why a trend is growing.
Consumer priorities reshaping the plate
Channel behavior across foodservice and retail
What changes in the shopper journey
Formats, flavors and functions
Flavor intensity and functional claims are now arriving in the same product. This chapter shows you which combinations consumers actually buy.
Flavor intensity meeting functional claims
Format innovation across food and drink
Where functionality earns a price premium
Regional demand for 2027 f&b trends
A trend rarely lands everywhere at once. This chapter gives you the market by market read, so you can time a launch where demand is ready.
Market by market demand differences
Where a trend lands first
Timing your launch by region
+17.7%
Growth in blood sugar conversation, US food and beverage
Tastewise Trends Index
+27.8%
Growth in matcha and mocktail beverage conversation, US
Tastewise Trends Index
+18.0%
Growth in protein-led dishes tracked on US menus
Tastewise Trends Index
+52.9%
Growth in intense flavor claims, US food and beverage
Tastewise Trends Index
Waiting list members get the full figures on release.
Forecast methodology for 2027 food trends
Data collection runs across restaurant menus, retail listings, recipe sites and social conversation in every market Tastewise covers. The 2027 set uses a rolling twelve month window with a twelve month forward horizon. GenAI signal modelling scores each signal for growth rate, channel spread and durability. Signals that spike and fade are separated from the ones with a real curve behind them. Analysts then validate the shortlist against menu launches and retail movement in each region. Only trends that clear that check enter the forecast, so every call arrives with evidence you can present internally.
Alon Chen
Co-founder and CEO, Tastewise
For Gen Z, especially, where new formats appear on platforms like TikTok week to week, the visible expression of a trend can change quickly. But the need driving that behaviour tends to be far more stable.
Waiting list for the 2027 food & drinks forecast
Members receive the full forecast on release day in mid September 2026, ahead of any public link. Early directional signals arrive through August and early September.
August 2026
Waiting list opens
You reserve your copy and start receiving early directional signals.
Mid September 2026
Report release
The full forecast reaches waiting list members on release day.
Through 2027
Quarterly signal updates
Each quarter you get a refreshed read on how the trends are moving.
Who uses the 2027 food trends forecast
Product innovation and R&D
Shortlist the formats and ingredients worth a development slot in 2027.
Marketing and brand
Build campaign messaging on the consumer shifts that carry into next year.
Foodservice and menu strategy
Plan menu changes around the dishes and drinks gaining share in your channel.
Category and shopper insight
Bring retailer conversations a demand read that covers the year ahead.
FAQs about 2027 food trends
01 What are the food trends for 2027?
The food trends for 2027 are the consumer, menu and retail shifts that Tastewise sees building through 2026 and carrying into next year. They cover functional formats, flavor direction, protein choices and channel behavior. The forecast ranks 10 trends by demand growth and staying power. Waiting list members receive the full list when the report lands mid September 2026.
02 What will the food trends be in 2027?
Food trends 2027 will be shaped by what people already order, cook and buy today. Tastewise reads menu launches, retail listings, recipe activity and social conversation, then models which signals hold through next year. Directional calls are available now on this page. Precise figures sit inside the 2027 Food Trends Forecast, which reaches waiting list members first.
03 When does the 2027 Food Trends Forecast come out?
The 2027 Food Trends Forecast comes out in mid September 2026. Waiting list members receive it on release day, ahead of any public link. Early directional signals reach the list through August and early September 2026, so you can start planning before the full report arrives. Quarterly signal updates then run through 2027 for everyone on the list.
04 What are the f&b trends for 2027?
F&b trends 2027 cover the drink and food movements that Tastewise tracks across foodservice, retail and home cooking. Beverage formats, functional claims, flavor pairings and portion behavior all sit in the forecast. Each trend carries a demand read by region and by channel. Join the waiting list to get the full set on release in mid September 2026.
05 How do companies predict future food trends?
Companies predict future food trends by tracking early demand signals and watching how fast they spread. Tastewise collects menu, retail, recipe and social data, models the growth curve for each signal, then validates it against real ordering movement. The 2027 forecast applies that method to a 10 trend set with a twelve month horizon.
06 How does Tastewise forecast 2027 food and beverage trends?
Tastewise forecasts 2027 food and beverage trends in three steps. It starts with a data collection window across menus, retail listings, recipes and social conversation. GenAI models then score every signal for growth, spread and durability. Analysts validate the shortlist against menu and retail movement, so each 2027 call carries evidence you can present internally.
