From two weeks of research to minutes: How Tetra Pak accelerates innovation insight with Tastewise
- Research reduced from 2 weeks to minutes
- Earlier signals for emerging trends
- Faster path from insight to prototypes
“Tastewise takes data I didn't even know existed, pulls it together, and makes it incredibly easy to use and visualize.”
Diego CamachoInnovation Center Team, Tetra Pak
- Industry
- Packaging solutions
- Region
- Global
- Use case
- Innovation research, early trend detection, concept ideation
Tetra Pak’s Innovation Center explores emerging food and beverage trends to help partners develop future-ready products. But traditional research methods often slowed the process. Analysts had to review long reports, synthesize multiple sources, and build presentations before teams could even begin exploring ideas.
Using Tastewise, the team gained direct access to real consumer demand signals across recipes, menus, and food conversations. Instead of spending weeks gathering and analyzing reports, teams can now explore trends instantly and move straight into concept development.
Challenges
Tetra Park needed faster insight workflows to keep innovation moving.
Research relied on slow reports.
Trend discovery often depended on lengthy industry reports and manual analysis.
Early signals were hard to detect
. Identifying emerging consumer sentiment before it became obvious was difficult.
Too much time spent preparing insights
. Teams spent significant time building presentations instead of exploring ideas.
Tastewise’s Solution
Tastewise became Tetra Pak’s rapid insight layer for innovation exploration.
Direct access to consumer conversations
. Tastewise analyzes recipes, menus, and social food discussions to reveal what consumers are talking about and experimenting with.
Early trend detection
. The platform surfaces emerging signals before they become mainstream market trends.
Faster research workflows
. TasteGPT and platform analytics allow teams to move from question to insight in minutes.
I
nsights that feed ideation. Instead of producing static reports, insights can be immediately translated into product and packaging concepts.
Results
Tastewise helped Tetra Pak transform research from a slow reporting process into a rapid innovation engine.
Research was reduced from two weeks to minutes
. Category exploration and trend analysis now happen instantly.
Stronger early-trend detection
. Teams can identify consumer shifts before they become widely visible in the market.
Faster path from insight to prototype
. Trend insights now feed ideation and concept development, helping teams move more quickly toward new product opportunities.
| Challenges | to | Solutions |
|---|---|---|
| Trend discovery relied on slow industry reports | Delivered real-time consumer demand signals | |
| Early consumer sentiment was difficult to detect | Surfaced emerging trends before they reached mainstream awareness | |
| Teams spent too much time preparing insights | Reduced analysis time from weeks to minutes | |
| Insights were often disconnected from ideation | Enabled rapid translation of trends into product concepts |
Want to see Tastewise in action for your brand?
Get a demoMore customer stories
All customer stories →Lucia Soave connects what's happening in the market with Irca's ingredients and innovation, supporting sales, R&D and a marketing team made up of chefs. Customer meetings are often 20 to 30 minutes, and a single market-trend request could take multiple days: find the data, select it, build a strategy, then build the deck.
Gluttonomy set out to build Akopi, a Mediterranean-inspired frozen Greek yogurt bar and lifestyle concept, in a category already crowded with global frozen-yogurt concepts. The agency needed a clear read on what consumers in the space actually wanted to build a differentiated, and defensible value proposition before committing to a full brand build.
A lean four-to-five person team at Newly Weds Foods fields more than 350 customer projects a year, each expected to turn around within a ten-business-day window. Client questions were getting deeper - customers wanted consumer insights and trends, what people think, what's rising, but the team had no data to answer them.
One intelligence system. Real business outcomes
Consumer panels, market trackers, and agents working together to help food and beverage teams expand distribution, accelerate innovation, and drive demand.
Book a demo
