What trends are coming this summer?Read the report
From protein-forward comfort to playful, purpose-driven drinks, discover the trends redefining summer in food and beverage. At the heart of it all is a consumer looking for food that fits real life: functional but fun, convenient but elevated, nostalgic but new. Each trend uncovers the deeper “why” behind today’s eating habits—and shows how smart brands are meeting those needs in bold, unexpected ways.
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About this report
Food and beverage trends aren’t just changing—they’re accelerating. At Tastewise, we analyze millions of data points across social, recipes, menus, and retail to uncover not just what’s trending, but why it matters.
This Q3 report explores the biggest shifts shaping summer 2025: from the rise of rebranded protein to the evolution of nostalgic drinks with a wellness twist. You’ll see what’s driving these trends, where they’re gaining traction, and what they mean for your next move.
Built on real-time data and AI-powered analysis, this report gives you a clear, confident look at what’s next—before it hits the mainstream.
Ready to activate what’s trending? Get the full breakdown in your inbox by downloading the report below.
In this report
Cottage cheese’s comeback goes mainstream
Better-for-you swaps dominate the plate
Drinks get nostalgic and functional
Crunch becomes an innovation playground
The Trend:
High-protein comfort goes cool
Cottage cheese is no longer a throwback—it’s trending in bowls, snacks, and desserts. Consumers want high-protein options that feel modern, not clinical.
Why it matters
Gen Z loves it, GLP-1 users need it, and it fits everywhere—from cookouts to freezer aisles.
What to do
Repackage the familiar in bold, feel-good formats. Think snack cups, mousse, even ice cream.
Today’s wellness isn’t about perfection—it’s about feeling better. Consumers are replacing seed oils and adding nootropics, not chasing trends but comfort.
Why it matters
Trust is shifting toward ingredients with purpose—beef tallow, olive oil, matcha, mushrooms.
What to do
Make better feel easier. Think no-prep dips, “focus” snacks, and smarter indulgences.
The Trend:
The better swap era
The Trend:
Functional refreshment goes retro
Rootbeer floats. Hormone-supporting sodas. Matcha spritzers. Drinks are playful again—but loaded with purpose.
Why it matters
77% want benefits in beverages. Function is expected. Fun is demanded.
What to do
Lead with flavor, land with benefit. Your drinks should refresh and regulate.
Dubai chocolate triggered a new snack language—crunchy textures, frozen formats, and global flavor collisions. Think pistachio popcorn, rose-chocolate gelato, kataifi shells.
Why it matters
Texture is now part of the experience economy. People want food that’s loud, layered, and share-worthy.
What to do
Build indulgence with dimension. Use visual, audible, and tactile cues to turn snacks into moments that pop online—and off the shelf.
The Trend:
Crunch gets creative
The Trend:
Bold is the new treat
Treat culture’s glow-up is here. Spicy wines, strawberry matcha, ube everything—today’s “little treats” are anything but subtle.
Why it matters
Consumers want permission to indulge, but they expect flavor to show up. Premium doesn’t mean expensive—it means expressive.
What to do
Go big on personality. Combine functional cues with bold aesthetics to deliver treats that feel custom, current, and worth the splurge.