Global Wine Trends 2025: 10 Revolutionary Shifts Reshaping the Wine Industry
A rare combination of traditional elegance and modern reinvention is shaping global wine trends in 2025. From experimental flavor formats to ethical sourcing, the wine category is evolving rapidly—mirroring how consumers eat, gather, and celebrate around the world. What was once a beverage rooted in heritage is now a canvas for innovation, shaped by shifting consumer values and fueled by insights from platforms like Tastewise.
Whether you’re tracking trending food, planning your next launch, or rethinking product positioning, understanding these global wine trends can help you stay ahead in a fast-paced, flavor-driven landscape.
Top 10 Global Wine Trends to Watch in 2025
These aren’t just region-specific spikes—these are the most widely-discussed, consistently rising wine trends globally, based on Tastewise data across menus, recipes, and social media.
1. Italian Marsala: A Fortified Favorite
Marsala wine is leading the global wine trends conversation with a +12.3% YoY increase in consumption. Its rise stems from its dual role: a culinary powerhouse in savory sauces and a standalone sipping wine that’s enjoying new appreciation across dining moments.
2. Unoaked White Wine
Consumers globally are gravitating toward unoaked white wines for their clean, crisp profiles. With a +1.8% YoY increase, these wines align with health-focused eating and minimal-intervention preferences, especially popular in warm climates and seafood pairings.
3. Asti Spumante: Sparkling Wine’s Everyday Evolution
Once reserved for special occasions, Asti Spumante is now an integral part of everyday wine culture, particularly among younger consumers. It shows a +5.9% YoY growth, driven by brunch moments, casual gatherings, and the booming appeal of bubbly formats.
4. White Zinfandel: The Sweet Comeback
Long underrated, White Zinfandel is making a bold return with a +3.4% YoY increase. Sweet and easy to drink, it appeals to new wine drinkers, particularly younger demographics looking for fruit-forward options that sit between rosé and red.
5. Dubonnet and Manzanilla: Cocktail Culture Crossovers
Both Dubonnet and Manzanilla wines have seen a +2.4% YoY growth, driven by their role in low-ABV cocktails and pre-dinner aperitifs. They cater to consumers seeking sophisticated, lower-alcohol experiences with historical flair.
6. Soaked Wines and Infusions
“Soaked” wine formats are trending as consumers explore sangria-style drinks, wine-based infusions, and mix-ins with fruits or herbs. These formats are prominent in social media recipes and reflect a rising interest in experiential, DIY wine creations.
7. Experience-Driven Wine
Globally, “experience” ranks as a top consumer need driving wine choices. Whether it’s the ambiance, occasion, or storytelling around the bottle, consumers are choosing wine based on how it fits into a moment—not just its label.
8. Culinary Integration: Wine in Cooking
Wine is showing up in kitchens beyond the glass. From Italian Marsala reductions to wine-braised meats and seafood, consumers are incorporating wine into their cooking more frequently. These uses drive crossover demand between food and wine categories.
9. Health-Forward Themes: Women’s Wellness
Searches and discussions around “women’s health” and wine are climbing, reflecting an emphasis on mindful consumption. Lighter varietals, sustainable sourcing, and low-sugar options are gaining visibility, especially in North American and European markets.
10. Creative Consumption Moments
Terms like “creative,” “serenity,” and “mindfulness” are rising in wine conversations. This signals a shift toward wine as part of wellness and lifestyle rituals—yoga picnics, wine painting nights, or solo relaxation rituals—which marketers can tap into for packaging, messaging, and partnerships.
Final Thoughts
2025 is shaping up to be a year of experimentation and purpose in the wine industry. From fortified wines making a comeback to white wine trends rooted in health and clarity, the category is becoming more dynamic, inclusive, and lifestyle-oriented. And with rising trends like infused formats and culinary crossovers, wine is no longer a passive beverage—it’s a versatile, emotional, and expressive part of modern food culture.
By leveraging real-time insights from a consumer intelligence platform like Tastewise, brands can go beyond gut feeling and confidently execute strategies that align with what consumers want, before the competition even sees it coming.
FAQs
How is climate change impacting wine production worldwide?
Climate change is pushing wine production into new regions (like the UK and Canada) while challenging traditional vineyards with water stress and shifting harvest cycles. Wineries are investing in drought-resistant varietals and regenerative farming to adapt.
Are younger consumers changing the way wine is marketed and consumed?
Yes. Millennials and Gen Z are driving demand for ethical sourcing, sustainable packaging, and low-intervention wines. They also discover and discuss wine through social media and favor experiential, less formal wine drinking.
Which lesser-known wine regions are gaining international attention?
Countries like India, Brazil, and Mexico are seeing growth due to local wine experimentation and increased domestic consumption. These regions are gaining recognition through storytelling and tourism, offering alternatives to Old World standards.
What role does technology play in shaping modern global wine trends?
Platforms like Tastewise are crucial. They provide real-time visibility into what consumers are talking about, cooking with, and ordering—helping brands make faster, better-informed decisions across innovation, marketing, and sales.