From concept to product, faster than ever before
This is a deep dive into a fascinating new application to Savory Sauce consumption. The concept goal is to create a new twist on traditional ways to consume sauces, particularly the Savory Okonomiyaki Sauce.
In the Sauces category, we saw a 30.9% YoY rise in mentions of Savory Sauce on social media
Free Trial HereTo start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends, taking the guesswork out of product innovation.
The top claims around Savory Sauces:
+47.33% YoY
Hearty
+36.88% YoY
Celebration
+35.31% YoY
Artisan
Discover opportunities hereOnce you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in the Content Agency.
To uncover what consumers love about Savory Sauces, we used Survey Agency to survey over 55,000 people.
We discovered:
57% of consumers prefer herby (fresh herbs or aromatic spices) savory sauces.
2.4X more respondents would like a coffee and smoked paprika combination for a sauce, than lavender and miso.
Respondents prefer a crunchy texture in savory sauces than a silky smooth texture.
Get a Free SurveySurvey Agency mines real-time consumer behavior data without them even realizing it to help your company learn what consumers are specifically looking for from audiences in the hundreds of thousands. Stop guessing, start knowing.
Transform every meal with savory sauces that bring bold flavors to life
To capture the audience, TasteGPT generated the following one-liner: “Experience the rich and savory taste of Okonomiyaki in every jar.”
Explore the PlatformThe Product Innovation dashboard on Tastewise helps you explore and refine new product concepts that resonate with the right consumer segments.
With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.
Consumption Moments identified these standout social media posts, online recipes, and menu items featuring Savory Sauce.
Unlock Your ConsumersNow we have our concept, but how do we know it hits the right notes with consumers?
Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.
Savory Okonomiyaki Sauce Glazed Chicken was our first concept choice as it incorporated trending ingredients like Okonomiyaki Sauce, which boasts a positive YoY change of 0.7% in social media discussion.
Recipe Creator will generate recipes for you or your customers based on top industry trends.
Next, to help build and discuss the growing interest in Savory Sauces, Blog Ideator generated Discover the Ultimate Savory Sauce: A Perfect Blend of Taste and Nutrition
Engaging blog content is one of the best ways to bring traffic to your product before its launch.
Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.
To make your savory sauce concept shine, our generator crafted this packaging and claim:
“Experience the rich and savory taste of Okonomiyaki in every jar.“
Get StartedNow with content to generate interest in your product’s before launch, you need to maximize your product’s market impact. A powerful tool here is the Packaging Claims Generator.
In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise