Valentine’s Day 2024

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Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Valentine's Day

User responses 105,253
alcoholic beverages
Category Alcoholic Beverages, Non Alcoholic Beverages, Savory Dishes
Survey Type Market Research
country-flag
Market US
Audience All audience

Top Insight

  • Most respondents are looking to celebrate and indulge on Valentine’s Day
  • Coffee is the most popular non-alcoholic drink to share on Valentine’s Day
  • Sparkling wine is the most popular alcoholic drink to share on Valentine’s Day
1.

Which of these experiences are you looking to have with Food and Beverage on Valentine's day?

Insight
1.4X
More than average
respondents look for celebration and indulgence on Valentine's Day
42.33%
Indulgence
Celebration
42.33%
44,549
Fun
19.6%
20,631
Romance
16.43%
17,294
Gourmet
6.19%
6,510
Unique
4.55%
4,794
2.

Which of these non alcoholic beverages do you enjoy sharing on Valentine's day?

Insight
7.2X
More than average
respondents enjoy sharing Coffee on Valentine's day than hot chocolate
56.71%
Coffee
Tea
27.39%
8,068
Soda
8.4%
2,474
Hot Chocolate
7.83%
2,306
Smoothie
6.69%
1,971
Fruit Juice
5.51%
1,623
3.

Which of these alcoholic beverages do you enjoy sharing on Valentine's day?

Insight
1.9X
More than average
respondents drink Sparkling Wine on Valentine's day than Red Wine
37.02%
Sparkling Wine
Beer
30.99%
7,734
Champagne
27.53%
6,869
Red Wine
19.81%
4,944
Vodka
9.9%
2,471
Whiskey
15.3%
3,817
4.

Which of these cocktails would you have on Valentine's day?

Insight
1.3X
More than average
respondents would drink a Martini rather than a Margarita on Valentine's Day.
39.3%
Martini
Margarita
29.99%
1,775
Mimosa
21.22%
1,256
Sangria
8.91%
527
Cosmopolitan
6%
355
5.

Which of these cuisines would you like to consume on Valentines Day?

Insight
1.3X
More than average
respondents like to consume American cuisine than Italian cuisine on Valentine's Day
33.77%
American
Italian
25.56%
9,595
Asian
23.18%
8,702
Mexican
23.63%
8,871
French
27.31%
10,254