Sauces and Dressings Packaging Preference

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Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
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Campbells_045f1019f5
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Givaudan_77eff91905

Example: Sauces and Dressings Packaging Preference

User responses 412,207
sauces and dressings
Category Sauces And Dressings
Survey Type Packaging and Design
country-flag
Market USA
Audience All audiences

Top Insight

  • Pouches are the prefered type of packaging for sauces and dressings
  • Preservation of freshness it’s the main influence when choosing packaging for sauces and dressings
  • More than 95% of respondents don’t prioritize enviromental impact when choosing packaging materials
1.

Which type of packaging do you prefer when buying sauces and dressings? (Please select one)

Insight
Respondents prefer pouches 3.5 times more than plastic squeeze bottlesX
More than average
37.83%
Pouches
Glass bottles
31.03%
1,456
Plastic squeeze bottles
10.78%
506
Cartons
3.77%
177
Sachet
16.58%
778
2.

What factors influence your choice of packaging? (Select all that apply)

Insight
Preservation of freshness it's 5.5 times more influential than brand preferenceX
More than average
57.76%
Preservation of freshness
Ease of pouring or dispensing
29.24%
3,011
Portability and convience
37.1%
3,820
Enviromental considerations (e.g., recyclability)
6.39%
658
Brand preference
10.5%
1,081
Fun and creative style
10.63%
1,095
3.

When do you typically consume savory snacks?

Insight
Respondents consume savory snacks on weekends 21% more than on weekdaysX
More than average
38.19%
During holidays or Special Occasions
Weekdays (Monday to Friday)
24.75%
102,006
Weekends (Saturday or Sunday)
30.14%
124,251
Both weekdays and weekends
6.92%
28,544

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