Natural sugars and women’s health

Hormone health and menopause top the list of health claims and fuel social discussions

Group 34291
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905
Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Natural sugars and women's health

User responses 298713
Ellipse 708
Category Baking Ingredients
Survey Type Market Research
country-flag
Market US
Audience All audience

Top Insight

  • Consumer discussions around food and beverage for hormone health have increased 118% over the last two years
  • 22% of food and beverages and hormone health discussions revolve around sugar quality and content. This is 12 times more than the general food and beverage dialogue.
  • Processed sugars are recognized culprits for disrupting hormone balance. This is driving consumers to seek healthier alternatives.
1.

Which of the following claims do you find important?

Insight
1.9X
More than average
of respondents find fertility important.
43%
Fertility
Hormone health
29.04%
7161
Menopause
25.13%
6197
Sex drive
26.37%
6504
Fertility
45.62%
10756
2.

Which of these natural sweeteners do you prefer for health reasons?

Insight
3.3X
More than average
Respondents prefer agave
77.79%
Agave
Date Syrup
19%
1255
Lucuma
3%
193
Agave
78%
5072