Vegan trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Trend overview

  • Social conversations about Vegan have declined by -20.36% over the past year
  • 20.81% restaurants offer Vegan on their menus
  • The fastest rising consumer need for Vegan is Protein
  • The dominating diet for Vegan is Vegan

Trend performance of vegan

Trend analysis over time and across social, menus and recipes

Trend data

Created with Highcharts 9.3.3DateValuesDec22Jan23Feb23Mar23Apr23May23Jun23Jul23Aug23Sep23Oct23Nov23Dec23Jan24Feb240%1%2%3%
Trendlinesocial-trendShare of discussion


The dietary references with vegan over time
Created with Highcharts 9.3.3VeganPlant BasedGluten FreeVegetarianDec22Jan23Feb23Mar23Apr23May23Jun23Jul23Aug23Sep23Oct23Nov23Dec23Jan24Feb240255075100125

Get free trend reports with Tastewise Spotlight

Discover new ingredients and dishes, understand consumer needs, and validate your ideas - all with beautiful, exportable data.
Use the messaging that speaks directly to your consumers to create impactful recipes that increase consumption frequency.
Cut down prospecting time by identifying and prioritizing restaurants by cuisine, location, prices and more.

Frequently asked questions about

Discover the insights that are most commonly searched for your query

Is Vegan trending?

Vegan is not trending, with a decrease of -20.36% in social discussions in the last year

How many restaurants offer Vegan on their menus?

There are 219828 restaurants currently offering Vegan on their menu

What is the most popular recipe for Vegan in 2024?

'Turmeric & Coconut Drop Scones With Sticky Maple Apples (Vegan & Gluten-free!)' is the most popular recipe for April 2024

What are the top trending ingredients & flavor pairings for Vegan?

Espresso, Cookie, Beer, Soda, Salad are the most trending flavors pairings for Vegan

Top Vegan dishes in restaurants?

Most popular dishes in restaurant social discussions Olivier salad, Italian pasta salad, Seafood risotto, Beer cake, Christmas cake

What is the most trending diet for Vegan?

Vegan is the most trending diet for Vegan

Explore more categories, ingredients, and consumer needs

Discover the insights that are most commonly searched for your query