Mcrib trend overview

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Mcrib trend

Trend overview

  • Social conversations about Mcrib have by year-over-year
  • of U.S. restaurants offer Mcrib dishes on their menus
  • The top consumer need driving Mcrib consumption today is
  • Mcrib is the most dominant dietary adaptation

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Trusted by
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Mcrib Trend performance

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Top ingredients by popularity

Use this data to refine recipes or inspire new formats for Mcrib that tap into functional needs or nostalgic comfort.

Top claims shaping F&B trend

These top claims are shaping product launches and menu positioning in the Mcrib space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.

McRib: A Limited-Edition BBQ Delight

The McRib is a unique, limited-edition sandwich from McDonald’s, featuring a boneless pork patty shaped like ribs, topped with tangy barbecue sauce, onions, and pickles, all served on a soft hoagie-style bun. Known for its cult following, the McRib makes periodic returns to the menu, sparking excitement among fans worldwide.

A Seasonal Favorite

Since its introduction in 1981, the McRib has been a fan favorite that only appears on the menu occasionally, which adds to its allure and popularity. It’s become a legendary item, often causing a buzz on social media whenever it’s available.

FAQ

What is the McRib made of?

The McRib is made from boneless pork, molded into a rib shape and served with barbecue sauce, onions, and pickles on a hoagie-style bun.

Is the McRib available year-round?

No, the McRib is a limited-time offering at McDonald’s, typically returning to the menu for short periods each year.

Frequently Asked Questions

  1. 1

    What are the biggest food trends right now?

    Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.

  2. 2

    Why should brands care about food trends?

    Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.

  3. 2 (1)

    How often do food trends change?

    Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.

  4. 2 (2)

    How can I use food trends to grow my business?

    Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.

  5. 2 (3)

    How does Tastewise’s trend data compare to traditional trend reports?

    Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.

  6. 2 (4)

    Can I track niche or regional food trends?

    Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.

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