Instant coffee trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Instant coffee have by year-over-year
- of U.S. restaurants offer Instant coffee dishes on their menus
- The top consumer need driving Instant coffee consumption today is
- Instant coffee is the most dominant dietary adaptation
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Instant coffee Trend performance of
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Instant coffee that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Instant coffee space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Instant Coffee: Quick and Convenient Brewing
Instant coffee is a popular type of coffee made from brewed coffee that has been dehydrated into a powder or granules. Known for its convenience, instant coffee dissolves easily in hot water, making it a favorite choice for those looking for a quick caffeine fix. It offers a range of flavor profiles depending on the brand and is available in various roasts.
A Time-Saving Coffee Solution
With its ease of preparation and long shelf life, instant coffee is ideal for busy mornings, travel, and camping, providing a fast way to enjoy a cup without needing coffee equipment.
FAQ
How is instant coffee made?
Instant coffee is made by brewing ground coffee beans and then dehydrating the brewed coffee into a concentrated powder or granules.
Does instant coffee contain less caffeine than brewed coffee?
Yes, instant coffee typically contains slightly less caffeine per cup than traditionally brewed coffee, though it varies by brand and type.
Frequently Asked Questions
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What is Tastewise?
Tastewise is an AI-powered platform designed for the food and beverage industry. It analyzes vast amounts of real-world consumer data to provide actionable insights, recommendations and content that drive innovation, marketing, and sales strategies.
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How can Tastewise help F&B companies reach their business goals?
Tastewise uncovers emerging trends and consumer preferences, allowing you to develop successful products and stay ahead of the competition. It helps you understand your audience better, enabling the creation of targeted marketing campaigns that resonate and increase brand awareness. It also optimizes foodservice sales by identifying high quality opportunities.
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What is GenAI and how does it help companies innovate?
GenAI, or Generative AI, empowers CPGs to innovate by analyzing vast amounts of market data to identify new product opportunities, create personalized marketing campaigns, optimize supply chains, enhance customer service through AI-powered chatbots, and even promote sustainability by identifying eco-friendly practices and designs. This versatile technology enables CPGs to gain a competitive advantage, improve customer satisfaction, and drive sustainable growth.
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Why does Tastewise stand out from its peers?
Tastewise stands out from other F&B platforms due to its unparalleled data depth and cutting-edge AI technology. We analyze trillions of data points across social media, eRetail, menus, and recipes, providing a comprehensive view of the food and beverage landscape that no other platform can match. Our AI is the most advanced in the industry, enabling us to extract actionable insights that drive innovation, marketing, and sales strategies.
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Does Tastewise offer a free trial?
Yes, Tastewise offers a no obligations 14-day trial that gives you 1 FREE exclusive industry survey, powered by AI and verified by experts. You also get unlimited access to content produced by our GenAI model for free to use in your next campaign AND you can spot, monitor and predict the latest food and beverage trends with Trend Spotlight and Top Trends.
Get free trend reports with Tastewise Insights
Discover what's next for Instant coffee, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster