Instant coffee trend overview

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Instant coffee trend

Trend overview

  • Social conversations about Instant coffee have by year-over-year
  • of U.S. restaurants offer Instant coffee dishes on their menus
  • The top consumer need driving Instant coffee consumption today is
  • Instant coffee is the most dominant dietary adaptation

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Trusted by
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Instant coffee Trend performance

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Ingredients & flavors for instant coffee

Top ingredients by popularity

Use this data to refine recipes or inspire new formats for Instant coffee that tap into functional needs or nostalgic comfort.

Top claims shaping F&B trend

These top claims are shaping product launches and menu positioning in the Instant coffee space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.

Instant Coffee: Quick and Convenient Brewing

Instant coffee is a popular type of coffee made from brewed coffee that has been dehydrated into a powder or granules. Known for its convenience, instant coffee dissolves easily in hot water, making it a favorite choice for those looking for a quick caffeine fix. It offers a range of flavor profiles depending on the brand and is available in various roasts.

A Time-Saving Coffee Solution

With its ease of preparation and long shelf life, instant coffee is ideal for busy mornings, travel, and camping, providing a fast way to enjoy a cup without needing coffee equipment.

FAQs about instant coffee

  1. How is instant coffee made?

    Instant coffee is made by brewing ground coffee beans and then dehydrating the brewed coffee into a concentrated powder or granules.

  2. Does instant coffee contain less caffeine than brewed coffee?

    Yes, instant coffee typically contains slightly less caffeine per cup than traditionally brewed coffee, though it varies by brand and type.

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