Charcuterie trends - consumption analysis and statistics 2025 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Charcuterie trend

Trend overview

  • Social conversations about Charcuterie have by over the past year
  • restaurants offer Charcuterie on their menus
  • The fastest rising consumer need for Charcuterie is
  • The dominating diet for Charcuterie is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of charcuterie

Trend analysis over time and across social, menus and recipes

Monitor trend developments

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Ingredients & flavors for charcuterie

The top established ingredients and/or flavors related to charcuterie that are experiencing positive growth

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Diets

The dietary references with charcuterie over time

Most popular charcuterie dishes

Most popular charcuterie posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Charcuterie Trends 2024: A Decline in Popularity

Social conversations about charcuterie have dropped by 32.37% over the past year, with only 1.81% of restaurants including it on their menus. Despite its long-standing appeal, the charcuterie trend is facing challenges, even as vegan charcuterie options begin to surface, reflecting a shift toward plant-based alternatives.

Vegan Charcuterie on the Rise

While the traditional charcuterie board centers on cured meats, the growth of plant-based diets suggests a pivot toward vegan options. As consumers increasingly seek snackable and health-conscious alternatives, charcuterie might evolve to meet these new demands.

FAQ

What is included on a charcuterie board?

A charcuterie board typically includes cured meats, cheeses, crackers, bread, fruits, nuts, and spreads, creating a balanced selection of flavors and textures.

How should charcuterie be served?

Charcuterie is best served at room temperature to allow the flavors of the meats and cheeses to develop fully.

Can charcuterie boards be made without meat?

Yes, plant-based charcuterie boards are popular and can include vegan cheeses, fruits, nuts, vegetables, and dips.

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“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Senior Marketing Specialist, Bell

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