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Trend Spotlight: Gluten Free

Trend Spotlight: Gluten Free

With colder temperatures, things are about to get a lot more homey. As outdoor eating spaces begin to close, delivery and home cooking, now the standards for much of the food and beverage industry, will be more relevant than ever.

Enter our analysis of gluten-free trends, a fascinating case study for the techniques, strategies, and data sources that will be crucial this season.

Some of the questions we answer in our latest report: 

  • Why do today's consumers turn towards gluten-free food and beverage?
  • What white spaces exist in foodservice surrounding gluten-free trends?
  • How can companies leverage gluten-free motivations for their product marketing?

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Gluten-Free Interest At Home
Brain health
UK
+33% YoY
Brain health
US
+37% YoY
In a rapidly changing landscape, how can CPGs, foodservice, manufacturers and others understand the choices consumers are making at home?

About Tastewise

Tastewise fuels innovation for the world’s leading food & beverage brands by predicting how consumers cook, order, and eat. No guesswork, no outdated reports.

Using proprietary AI, Tastewise holistically measures consumer relationships to food and beverage. Used by industry leaders, our insights - a fusion of social media, restaurant menus, and recipes - inform product development, marketing strategy, and sales execution.

Brain health
Interest in Fiber Benefits
+38% since end of 2019
Gluten-Free Motivations
Brain health
GF Recipes that Feature Functional Benefits
45%
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