Consumer Insights Survey For October Trends
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Consumer Insights Survey For October Trends
User responses
101,234
Survey Type
Market Research
Audience
All audiences
Top Insight
- Mushroom coffee is the most popular viral food among respondents.
- Respondents prefer actively seeking out new food and drink trends online over other interests.
- Respondents chose birria ramen or chaos cakes for availability and convenience over other reasons.
1.
Which of the following 2025 viral foods or drinks have you tried or plan to try?
Insight
1.8X
More than average
consumers chose mushroom coffee than birria ramen, making it the most tried or anticipated viral food of 2025 in the USA.
63.35%
Mushroom Coffee
Mushroom Coffee
63.35%
12,012
Birria Ramen
34.75%
6,590
Fluffy Coke
0.88%
167
Chaos Cakes
0.78%
147
Gatorwine
0.23%
44
Halloween Shortcake
0.01%
2
2.
What best describes your interest in these viral trends?
Insight
5.1X
More than average
consumers prefer actively seeking out new food and drink trends online than watching them on social media but rarely trying them.
63.3%
I actively seek out new food and drink trends online.
I actively seek out new food and drink trends online.
63.29%
481
I’m not interested in viral food or drink trends.
21.45%
163
I like watching them on social media but rarely try them.
12.37%
94
I’ll try them if they appear at local restaurants or stores.
2.89%
22
3.
When choosing to try a trend like Birria Ramen or Chaos Cakes, what matters most to you?
Insight
2.1X
More than average
Respondents chose birria ramen or chaos cakes for availability and convenience 2.1 times more than for price and affordability.
33.1%
Availability and convenience
Availability and convenience
33.06%
318
Aesthetic / social-media appeal
27.13%
261
Unique flavor experience
18.5%
178
Price / affordability
15.18%
146
Health or ingredient transparency
6.13%
59
4.
How do you usually discover new food and drink trends?
Insight
consumers discover new food and drink trends through TikTok, Instagram, or YouTube.%
More than average
36
36.3%
TikTok / Instagram / YouTube
TikTok / Instagram / YouTube
36.28%
36,730
Friends or family
29.5%
29,865
Restaurants or cafés
15.06%
15,241
Brand or CPG promotions
11.8%
11,944
Food media (blogs, magazines)
7.36%
7,454
5.
Which upcoming holiday trend excites you most for October 2025?
Insight
2X
More than average
respondents associated October trends with seasonal classics with a twist than with monster-themed snacks.
46.4%
Seasonal classics with a twist (e.g., pumpkin-inspired treats)
Seasonal classics with a twist (e.g., pumpkin-inspired treats)
46.4%
4,902
Spooky or Halloween-themed desserts
24.17%
2,554
Monster-themed snacks (e.g., zombie cookies, vampire donuts)
22.23%
2,349
Creative drinks (e.g., Fluffy Coke , Gatorwine)
6.66%
704
Comfort fusion foods (e.g., Birria Ramen)
0.53%
56