Sourdough bread trend overview

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Sourdough bread trend

Trend overview

  • Social conversations about Sourdough bread have by year-over-year
  • of U.S. restaurants offer Sourdough bread dishes on their menus
  • The top consumer need driving Sourdough bread consumption today is
  • Sourdough bread is the most dominant dietary adaptation

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Trusted by
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

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Top claims shaping F&B trend

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Sourdough Bread Trends – Consumption Analysis and Statistics 2024

Sourdough bread continues to rise in popularity, with a 17.98% increase in social conversations over the past year. Currently, 9.93% of restaurants offer it on their menus, with consumers most commonly associating it with snacking. Organic diets dominate sourdough consumption, reflecting broader health-conscious trends.

A Classic Staple with Modern Appeal

Sourdough’s unique fermentation process and health benefits make it a favorite in the organic and wellness sectors. With its versatility in pairing with both sweet and savory flavors, sourdough is adapting to consumer preferences for natural, wholesome foods while retaining its artisanal roots.

FAQ

What makes sourdough bread different from other breads?

Sourdough bread is made using a natural fermentation process, where wild yeast and lactic acid bacteria create its tangy flavor and chewy texture.

Is sourdough bread easier to digest?

Yes, sourdough is often easier to digest because the fermentation process breaks down some gluten and phytic acid, which can aid in digestion.

How should sourdough bread be stored?

Sourdough bread should be stored in a paper bag at room temperature. It can also be frozen to extend its shelf life.

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