Bourbon trend overview
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Trend overview
- Social conversations about Bourbon have by year-over-year
- of U.S. restaurants offer Bourbon dishes on their menus
- The top consumer need driving Bourbon consumption today is
- Bourbon is the most dominant dietary adaptation
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Bourbon Trend performance
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Top ingredients by popularity
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Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Bourbon space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Bourbon: America’s Native Spirit
Bourbon is a type of American whiskey that has a distinct flavor profile characterized by sweet caramel, vanilla, and oak notes. Legally defined as being made from at least 51% corn and aged in new charred oak barrels, bourbon is deeply rooted in U.S. history and is primarily produced in Kentucky. Its smooth, rich flavor makes it a favorite for sipping neat, on the rocks, or in cocktails like the classic Old Fashioned.
A Spirit with Tradition
Bourbon must be distilled to no more than 160 proof and aged in barrels, which give it its signature depth of flavor. Over the years, bourbon has grown in global popularity, with distilleries producing small-batch and premium versions that cater to connoisseurs and casual drinkers alike.
FAQs about Bourbon
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What makes bourbon different from other types of whiskey?
Bourbon must be made from at least 51% corn, aged in new charred oak barrels, and produced in the United States, which distinguishes it from other whiskeys.
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How should bourbon be served?
Bourbon can be enjoyed neat, on the rocks, or in cocktails such as the Old Fashioned or Mint Julep. Some prefer a splash of water to open up its flavors.
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Is bourbon gluten-free?
Yes, bourbon is gluten-free since it is distilled, and the distillation process removes any gluten proteins from the grains used.
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