Bourbon trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Bourbon have by year-over-year
- of U.S. restaurants offer Bourbon dishes on their menus
- The top consumer need driving Bourbon consumption today is
- Bourbon is the most dominant dietary adaptation
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Bourbon Trend performance of
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Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Bourbon that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Bourbon space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Bourbon: America’s Native Spirit
Bourbon is a type of American whiskey that has a distinct flavor profile characterized by sweet caramel, vanilla, and oak notes. Legally defined as being made from at least 51% corn and aged in new charred oak barrels, bourbon is deeply rooted in U.S. history and is primarily produced in Kentucky. Its smooth, rich flavor makes it a favorite for sipping neat, on the rocks, or in cocktails like the classic Old Fashioned.
A Spirit with Tradition
Bourbon must be distilled to no more than 160 proof and aged in barrels, which give it its signature depth of flavor. Over the years, bourbon has grown in global popularity, with distilleries producing small-batch and premium versions that cater to connoisseurs and casual drinkers alike.
FAQ
What makes bourbon different from other types of whiskey?
Bourbon must be made from at least 51% corn, aged in new charred oak barrels, and produced in the United States, which distinguishes it from other whiskeys.
How should bourbon be served?
Bourbon can be enjoyed neat, on the rocks, or in cocktails such as the Old Fashioned or Mint Julep. Some prefer a splash of water to open up its flavors.
Is bourbon gluten-free?
Yes, bourbon is gluten-free since it is distilled, and the distillation process removes any gluten proteins from the grains used.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
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