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Plant-Based in a Pandemic: State of the Trend

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Plant-Based in a Pandemic: State of the Trend

by Miriam Aniel
July 30th, 2020

Plant-based eating and drinking has set down roots. The trend, worth $42B, is here to stay, and the food and beverage industry is adapting to its unique demands. We combed the plant-based landscape for today’s biggest trends in our latest report. Read on for a look at our findings, then get the full report at the link below.

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Turning over a new ($42B) leaf: Plant-based trends in 2020 

Plant-based eating and drinking has set down roots. The trend, worth $42B, is here to stay, and the food and beverage industry is adapting to its unique demands. 

We combed the plant-based landscape for today’s biggest trends in our latest report. Read on for a look at our findings, then get the full report at the link below.

DOWNLOAD THE FREE REPORT

Plant-based is the second most discussed diet among American eaters today, right after veganism. However, the category is seeing much higher growth than its vegan counterpart. So what distinguishes plant-based from vegan? To many, “vegan” feels ideologically intense. “Plant-based” provides a similar diet with greater flexibility.

During the pandemic, consumers are drawn to plant-based eating for personal reasons - like health and wellness - rather than the global reasons (think sustainability, climate change) that drove the trend just a few months ago. This is reflective of a larger overall trend in the food and beverage space away from ideological motivations, and towards personal health. 

38% more restaurants serve dairy alternatives than meat alternatives - but that doesn’t necessarily mean that dairy alternatives are more popular amongst consumers. Both categories have equal penetration in consumer conversations about plant-based, and the growth rates are mismatched - in clear favor of one category. 

Want to learn more about where plant-based trends are heading in 2020 and beyond? Download the full report for access to deeper consumer insights and trend analysis.

DOWNLOAD THE FREE REPORT

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