Domino’s Trending Pizza Products: Fresh Offerings From a Family Favorite 

When it comes to taking pizza trends mainstream, few brands manage to move the needle quite as much as Domino’s. Thanks to its quick and comprehensive service, customizable menu offerings and ongoing flavor and production innovations, Domino’s Pizza delivers exactly what consumers are looking for in 2025. 

10 trending Domino’s pizzas in 2025

Originally founded in 1960 as one standalone pizza joint, Domino’s Pizza has blossomed into a globally-recognized pizza brand with over 20,000 locations operating around the world. While it might be tempting to discount the influence Domino’s has on global pizza culture due to its chain restaurant structure, Domino’s Pizza is actually one of the major movers and shakers in the international pizza industry. With Tastewise reporting roughly 13% YoY growth in social media discussion about Domino’s, it’s fair to say this well-known brand is influencing trends online and IRL.

Part of what makes Domino’s so appealing to consumers is the fact that they are constantly rolling out new and innovative pizza products that push the limits on what a pizza delivery service can provide. While Domino’s reports that there are over 34 million possible ways to create a single Domino’s pizza, some varieties are just too good for consumers to pass up. 

Here are 10 of the most popular products among die-hard Domino’s Pizza fans in the United States: 

• Cheese pizza: It’s tough to beat a classic slice of Domino’s cheese pizza. Domino’s is known for topping their pizzas with generous amounts of cheese, making this global brand a popular choice for pizza lovers of all ages. 
• Stuffed crust pizza: Domino’s is well-loved for their garlicky, butter pizza crust, but they also take it one step further by offering a crust variation that is stuffed with cheese. This is an incredibly popular crust option that is closely linked with Domino’s brand recognition. 
• Deluxe pizza: Many consumers spring for a Deluxe pie because it combines a variety of pizza toppings trends like pepperoni, Italian sausage, fresh green peppers, fresh mushrooms, fresh onions, provolone and mozzarella. 
• Memphis BBQ chicken pizza: This pizza is a hit in many U.S. markets, with customers located in the South and Midwest particularly drawn to the sweet, smoky barbecue flavor of this unique pie. 
• Pacific veggie pizza: This pie provides a fun riff on Margherita pizza trends by combining fresh tomatoes and mozzarella with basil, baby spinach, fresh onions, fresh mushrooms, black olives, feta and provolone cheese. 
• ExtravaganZZa pizza: This fan-favorite packs a crowd-pleasing punch thanks to its wealth of toppings. ExtravaganZZA pies feature pepperoni, ham, Italian sausage, beef, fresh onions, fresh green peppers, fresh mushrooms and black olives. 
• Philly cheese steak pizza: This fusion pie combines everything consumers love about pizza with the most delicious parts of a classic Philly cheese steak sandwich. The Philly cheese steak pizza boasts generous amounts of sliced steak, fresh onions, green peppers, mushrooms, provolone and American cheese to provide a nostalgic and flavor-forward pizza experience. 
• MeatZZa pizza: For the meat-lovers out there, Domino’s MeatZZa pizza delivers a savory combination of slices of pepperoni, ham, Italian sausage and beef. 
• Cali chicken bacon ranch pizza: For a lightened-up, flavorful option, many consumers flock to the Cali chicken bacon ranch pizza, which features a fresh assortment of grilled chicken breast, ranch dressing, smoked bacon, diced tomatoes and cheese. 
• Ultimate pepperoni pizza: Pepperoni has long been the most popular pizza topping among Domino’s customers, and the Ultimate pepperoni pizza delivers more of what consumers already want: Pepperoni. With two layers of pepperoni sandwiched between provolone, Parmesan-Asiago and mozzarella, this pizza delivers the ideal balance of pepperoni and cheese. 

Domino’s has always had a penchant for balancing simple classics with bold, new flavors. As a result, this global pizza mogul continues to appeal to consumers of diverse palates and preferences. 

Domino’s trending pizza toppings

Domino’s is falling in line with a variety of industry-wide pizza toppings trends and making moves that appeal to a broad customer base. Some of the trendiest pizza toppings offered by Domino’s include: 

• Gourmet cheeses like feta and provolone 
• Barbecue and buffalo chicken 
• Sliced steak 
• Spicy habanero sauce 
• Pineapple
• Green peppers, banana peppers and jalapeno peppers 

By offering a wide variety of different topping options that correspond with larger food trends, Domino’s is able to deliver seemingly endless opportunities for customization that make their  build-your-own pizzas a go-to favorite for individuals and families alike.

Sales and consumption: Key Domino’s metrics 

Market research clearly shows that Domino’s is riding a massive wave of consumer interest around the world. With market presence in over 90 international markets, it’s fair to say that this multi-billion dollar pizza brand is shaping global pizza culture in major ways. Here are a few data points that speak to current sales and consumption trends driving the success of Domino’s: 

• There are over 21,000 Domino’s stores around the world
• Roughly 85% of Domino’s sales take place on digital platforms
• Domino’s serves more than 1,000,000 customers every day
• Domino’s had global retail sales of nearly $19.1 billion in 2024
• There are roughly 750 Domino’s franchise owners in the U.S. 
• Cheese pizza accounts for the largest social share of Domino’s pizza posts, according to Tastewise 
• Pepperoni is the most popular Domino’s pizza topping
• Garlic parmesan sauce and stuffed crust are two Domino’s pizza customizations that are gaining traction on social media 

With millions of pizzas sold around the world on a daily basis, Domino’s is well-poised to remain a cornerstone of the fast-casual pizza industry. Consumers like brands they can count on to deliver quality service, customization and flavorful ingredients, and Domino’s has proven time and again that they are up to the task of meeting these common consumer needs. 

2026 outlook: What’s next for Domino’s?

Looking ahead, we can expect Domino’s to continue capitalizing on its current success while embracing new and evolving consumer demands. For example, we may see Domino’s embracing deep dish pizza trends and offering more robust versions of their handmade pan pizzas or building upon their current pizza marketing strategy to further embrace technology and artificial intelligence. 

We also expect that Domino’s will continue to expand its menu offerings to add a wider variety of premium ingredients that build on current luxury food trends. This might look like more gourmet cheese options, expanded veggie offerings or flavor-packed sauces that can further expand the customizability of the Domino’s menu. Even as consumers demand more personalized products, convenience will continue to reign supreme as one of the top needs driving pizza consumption, so ongoing innovation in production, ordering and delivery protocols will help Domino’s cement its place at the top of the pizza charts. 

Final thoughts

Domino’s has been one of the most widely-regarded pizza chains in the U.S. and around the world for the past several decades. Thanks to the reliability, accessibility and quality associated with the Domino’s brand, many consumers immediately turn to Domino’s when they’re craving a convenient slice. For food and beverage brands looking to capture similar momentum, Domino’s success offers a telling tale of balancing dependability with innovation and consistently re-investing in order to keep pace with evolving global food trends.