Valentine’s Day Food Survey

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Nestle_d2abbcf93c
Campbells_045f1019f5
Pepsi_c18b4571a3
Kraft_Heinz_886d23c26c
Givaudan_77eff91905

Valentine's Day Food Survey

User responses 60,317
savory snacks
Category Savory Dishes
Survey Type Price Sensitivity
USA
Market USA
Audience All Audiences

Top Insight

  • Respondents prefer celebrating Valentines Day at home this year.
  • Respondents associate Valentine’s Day with mood-boosting more than with other experiences.
  • Red velvet cake is the most popular dessert associated with Valentine’s Day.
1.

How do you plan to celebrate Valentine's Day dinner this year?

Insight
65%
More than average
respondents prefer to celebrate Valentine's Day dinner at home.
65.38%
At home
At home
65.38%
11,089
Dine in
20.93%
3,549
Delivery
13.54%
2,296
Take out
3.8%
645
Outdoor dining
3.72%
631
Food trucks
1.66%
281
2.

What's your favorite cost-effective dish to share with your partner on Valentine's Day?

Insight
2.8X
More than average
consumers associated a cost-effective dish on Valentine's Day with pizza than with a sandwich.
32.91%
Pizza
Pizza
32.91%
9,907
Pasta
26.67%
8,029
Tacos
18%
5,419
Salad
16.46%
4,955
Soup
12.11%
3,644
Sandwich
11.54%
3,474
3.

How would you describe your Valentine's Day dining experiences at restaurants or supermarkets?

Insight
3.2X
More than average
respondents prefer Valentine's Day for mood-boosting experiences than for indulgent experiences.
70.77%
Mood boosting
Mood boosting
70.77%
13,763
Indulgent
21.59%
4,199
Attractive
14.18%
2,757
Romance
10.45%
2,032
Artisan
7.67%
1,492
Fresh
7.41%
1,442
4.

How much do you typically spend on a Valentine's Day dinner?

Insight
43%
More than average
consumers spend between $0 and $15 on a Valentine's Day dinner.
43.96%
0 to $15
0 to $15
43.96%
11,896
more than $60
36.18%
9,789
$45 to $60
13.02%
3,522
$15 to $30
4.14%
1,120
$30 to $45
2.71%
732
5.

Which of the following influences your food choices for Valentine’s Day the most?

Insight
13.5X
More than average
consumers prefer familiar or traditional dishes for Valentines Day than meals that contain aphrodisiacs.
40.53%
Familiar Or Traditional Dishes
Familiar Or Traditional Dishes
40.53%
5,909
Unique Or Exotic Flavors
30.93%
4,509
Cost/value
27.98%
4,079
Meals That Contain Aphrodisiacs
3%
437
Special Offers
2.43%
354
Themed Menus Or Items
0.34%
50
6.

Are you more likely to spend on food and drinks or gifts for Valentine’s Day?

Insight
3.9 X
More than average
respondents associated spending on food and drinks for Valentine's Day than spending on gifts.
87.17%
Food And Drinks
Food And Drinks
87.17%
2,989
Gifts
21.84%
749
7.

What's your favorite dessert associated with Valentine's Day?

Insight
32%
More than average
consumers associated Valentine's Day with red velvet cake.
32.33%
Red velvet cake
Red velvet cake
32.33%
1,855
Chocolate chip cookie
28.29%
1,623
Chocolate mousse
18.25%
1,047
Strawberry shortcake
15.84%
909
Cream cake
6.92%
397
Bento cake
4.22%
242
8.

What type of edible flowers do you prefer for Valentine's Day?

Insight
4.5X
More than average
respondents prefer rose petals for Valentine's Day than elderflower.
35.39%
Rose petal
Rose petal
35.39%
924
Lavender
24.55%
641
Hibiscus
22.94%
599
Violet
8.73%
228
Cherry blossom
8.62%
225
Elderflower
7.77%
203
9.

What will be your drink of choice this Valentine’s Day?

Insight
5.9X
More than average
consumers associated Valentine's Day with non-alcoholic beverages than with champagne.
48.8%
Non-alcoholic Beverages
Non-alcoholic Beverages
48.8%
29,433
Wine
40.36%
24,341
Cocktails
25.58%
15,430
Champagne
8.26%
4,982
Strong Alcoholic Beverages
7.96%
4,803