Pizza Survey
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Pizza Survey
User responses 204,983
Survey Type Market Research
Audience All Audiences
Top Insight
- Vegetables are the most popular topping associated with pizza.
- Respondents prefer Neapolitan pizza more than other pizza styles.
- Respondents pair pizza with wine more than with other beverages.
1.
What’s the best pizza topping?
Insight
73%
More than average
respondents prefer pizza with vegetables.
73.59%
Vegetables
Vegetables
73.59%
150,838
Pepperoni
29.69%
60,867
Cheese-only
24.11%
60,867
Sausage
20.71%
42,455
Onion
18.49%
37,900
Mushrooms
18.3%
37,505
Pineapple
8.98%
18,415
2.
Which pizza style is superior?
Insight
2.6 X
More than average
consumers prefer Neapolitan pizza than New York-style pizza.
37.82%
Neapolitan (Classic And Simple)
Neapolitan (Classic And Simple)
37.82%
19,264
Chicago Deep-dish
29.2%
14,873
Mexican pizza
24.32%
12,388
New York-style (Thin And Foldable)
14.06%
7,159
3.
What drink pairs best with pizza?
Insight
3.8X
More than average
respondents associated pizza with wine than with soda.
39.18%
Wine
Wine
39.18%
59,261
Beer
37.27%
56,371
Coffee
25.23%
38,162
Water
14.67%
22,186
Soda
10.09%
15,260
4.
How should pizza be eaten?
Insight
98%
More than average
consumers prefer eating pizza with their hands.
98.92%
With Hands
With Hands
98.92%
28,684
With A Knife And Fork
2.02%
585
Folded In Half
0.65%
188
5.
What combinations do you find best with pineapple on pizza?
Insight
1.6X
More than average
respondents paired pineapple pizza with pepperoni than with sausage.
37.22%
Pepperoni
Pepperoni
37.22%
2,758
Onion
33.42%
2,476
Bacon
30.45%
2,256
Ham
27.99%
2,074
Jalapeno
27.41%
2,031
Sausage
22.04%
1,633
6.
What social settings make you crave pineapple pizza?
Insight
4X
More than average
consumers prefer eating pineapple pizza at gatherings with friends than at events.
38.21%
Gathering with friends
Gathering with friends
38.21%
1,173
Traveling
33.32%
1,023
At a party
26.64%
818
At an event
9.41%
289
Sport games
6.74%
207
Business setting
2.35%
72
7.
Which of the following taste profiles do you prefer for pizza?
Insight
61%
More than average
respondents prefer pizzas with sweet flavors.
61.52%
Sweet
Sweet
61.52%
68,222
Spicy
24.2%
26,837
Cheesy
19.05%
21,127
Smoky
16.11%
17,870
Savory
15.66%
17,368
Sour
5.68%
6,297
8.
What experiences do you associate the most with takeaway pizza?
Insight
1.5X
More than average
consumers associated takeaway pizza with convenience than with homemade
37.36%
Convenient
Convenient
37.36%
2,263
Fresh
34.63%
2,098
Mood boosting
25.44%
1,541
Easy
25.11%
1,521
Homemade
23.89%
1,447
Indulgent
20.39%
1,235
9.
What are the most popular service options for ordering pizza?
Insight
1.5X
More than average
respondents prefer ordering pizza for delivery than for takeaway.
42.04%
Dine in
Dine in
42.04%
25,754
Delivery
38.31%
23,470
Takeaway
24.14%
14,790
Outdoor dining
14.13%
8,658
On the go
4.67%
2,858
All you can eat
2.78%
1,705
10.
When do you typically eat pizza?
Insight
54%
More than average
consumers prefer to eat pizza for dinner.
54.68%
Dinner
Dinner
54.68%
103,696
Lunch
38.74%
73,459
Snack
21.14%
40,090
Breakfast
19.3%
36,598
Brunch
8.91%
16,897