France: Savory Snack Product Innovation
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France: Savory Snack Product Innovation
User responses
98,524
Survey Type
Product Innovation
Audience
All audiences
Top Insight
- Most respondents typically consume savory snacks on weekends
- Chips it’s the most popular savory snack category
- Garlic it’s the flavor/ingredient more respondents would like to try in a new snack product
1.
When do you typically consume savory snacks?
Insight
Respondents consume savory snacks 54% more on weekends than weekdaysX
More than average
60.51%
Weekends (Saturday or Sunday)
Weekdays (Monday to Friday)
39.24%
7,037
Weekends (Saturday or Sunday)
60.51%
10,850
Both weekdays and weekends
0.25%
44
2.
Which of the following savory snack categories do you enjoy the most? (Select all that apply)
Insight
Respondents enjoy chips 350% more than popcornX
More than average
65.6%
Chips
Chips
65.6%
64,636
Popcorn
14.42%
14,205
Pretzels
8.31%
8,183
Crackers
28.28%
27,861
3.
How likely will you try a new product with one of the following flavors/ingredients?
Insight
Respondents are 3 times more likely to try a new product with garlic than with basilX
More than average
50.73%
Garlic
Cheddar
21.81%
2,354
Garlic
50.73%
5,476
Basil
16.55%
1,786
Miso
10.91%
1,178
4.
What type of flavors would you like to see in new savory snack products? (Select all that apply)
Insight
Respondents would like to see spicy flavor 4.4 times more than barbecue in new savory snacksX
More than average
63.33%
Buttery
Spicy
48.25%
12,939
Sweet and Savory
0.98%
264
Herbs and Garlic
0.13%
36
Barbecue
10.76%
2,886
Cheese and Onion
0.5%
133
Tangy and Sour
0%
0
Smoky
3.67%
985
Buttery
63.33%
16,985
5.
What is your adoption of natural and healthier ingredients in savory snacks?
Insight
More than 34% of respondents have high adoption of natural and healthy ingredientsX
More than average
37.34%
Low Adoption
High Adoption
34.81%
2,527
Medium Adoption
27.85%
2,022
Low Adoption
37.34%
2,711