Discovering Yogurt Innovation Opportunities
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Discovering Yogurt Innovation Opportunities
User responses 107,252
Survey Type Market Research
Audience All Audiences
Top Insight
- Respondents prefer consuming Greek yogurt over other types of yogurt.
- Protein content is the most important factor for respondents when choosing a yogurt.
- Respondents prefer fruit-flavored yogurt to other yogurt flavors.
1.
Which of the following yogurt types do you consume most frequently?
Insight
98%
More than average
respondents prefer consuming Greek yogurt.
98.38%
Greek Yogurt
Greek Yogurt
98.38%
78,734
Plant-based Yogurt
2.27%
1,816
Regular Yogurt
0.86%
691
Icelandic Yogurt
0.61%
488
2.
How important are the following factors when choosing a yogurt?
Insight
7.4X
More than average
consumers prefer choosing yogurt for its protein content more than for its price.
60.14%
Protein Content
Protein Content
60.14%
57,253
Taste
37.55%
35,745
Texture (Creamy, Thick, Smooth)
35.99%
34,258
Fat Content
11.4%
10,848
Price
8.05%
7,664
Brand
6.27%
5,964
Sugar Content
0.44%
419
3.
Which of the following yogurt flavors do you prefer?
Insight
1.8X
More than average
respondents associated yogurt with fruit flavors more than with plain flavor.
52.07%
Fruit-flavored (E.g., Strawberry, Blueberry)
Fruit-flavored (E.g., Strawberry, Blueberry)
52.07%
55,843
Honey
34.62%
37,127
Chocolate
34.26%
36,744
Vanilla
32.27%
34,611
Plain
27.63%
29,637
4.
Which of the following innovative yogurt flavors are you most interested in trying?
Insight
24%
More than average
consumers are most interested in trying peanut butter yogurt.
24.34%
Peanut butter yogurt
Peanut butter yogurt
24.34%
1,370
Chocolate chip cookie
19.95%
1,123
Lychee
19.65%
1,106
Strawberry greek yogurt
16.11%
907
Medjool date
15.51%
873
Black currant
9.91%
558
5.
Which of the following yogurt innovations would you be interested in?
Insight
2.4X
More than average
respondents prefer yogurt with unique textures than yogurt with added functional ingredients.
78.29%
Yogurt With Unique Textures (E.g., Frozen, Whipped)
Yogurt With Unique Textures (E.g., Frozen, Whipped)
78.29%
47,711
Yogurt With Added Functional Ingredients (E.g., Probiotics, Collagen, Vitamins)
31.5%
19,195
Yogurt In Convenient Packaging Formats (E.g., Single-serve Pouches, Drinkable Yogurt)
4.93%
3,006
Yogurt With New And Unexpected Flavor Combinations
0.06%
36