Consumer Chocolate Cravings
Consumer Chocolate Cravings
User responses
710,396
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Dark chocolate is the preferred type of chocolate
- Sugar-free options are top of mind for respondents when consuming chocolate
- Fruits are the preferred pairing with chocolate
- Respondents’ favorite texture for chocolate is a creamy texture
1.
What is your preferred type of chocolate?
Insight
2.1X
More than average
respondents prefer white chocolate than milk chocolate
59.15%
I prefer dark chocolate
I prefer chocolate truffles
7.19%
16,664
I prefer regular chocolate
1.37%
3,177
I prefer dark chocolate
59.15%
137,132
I prefer milk chocolate
22.01%
51,036
I prefer white chocolate
46.07%
106,823
2.
What is your favorite chocolate format?
Insight
7.1X
More than average
respondents prefer chocolate bars than chocolate truffles
75.37%
Chocolate-covered nuts/fruits
Chocolate bars
16.73%
110,370
Truffles
2.37%
15,659
Chocolate-covered nuts/fruits
75.37%
497,265
Chocolate beverages (hot chocolate, chocolate milk)
35.78%
236,048
Candy coating
0.22%
1,441
3.
What occasions do you consume chocolate?
Insight
2.2%
More than average
respondents consume chocolate for mood boosting
55.18%
Dessert after meals
Birthdays
28.39%
111,196
Anniversaries
4.69%
18,361
Mood boosting
2.25%
8,806
Dessert after meals
55.18%
216,106
Snacking
28.04%
109,821
Holidays
24.78%
97,040
4.
Which audience shows higher chocolate interest?
Insight
7%
More than average
respondents are from Gen Z
34.31%
Generation X
Baby boomers
32.95%
58,291
Generation X
34.31%
156,414
Millennials
25.49%
478,547
Generation Z
7.25%
17,144
5.
What health considerations do you have when consuming chocolate?
Insight
81.6%
More than average
consumers consider sugar-free chocolate options over the antioxidant content in chocolates
59.59%
Sugar-free chocolate
Low-sugar chocolate options
11.74%
4,890
Dark chocolate for antioxidants
32.81%
13,664
Sugar-free chocolate
59.59%
24,819
Anti inflammatory
15.58%
6,490
6.
Whats your favorite thing to pair with chocolate?
Insight
38.6%
More than average
respondents pair chocolate with nuts than with coffee
60.09%
Fruits
Wine
12.55%
86,255
Coffee
29.02%
199,403
Fruits
60.09%
412,882
Nuts
40.24%
276,480
Cookies
43.68%
300,118
7.
Do you implement sustainable practices in chocolate brands?
Insight
42.8%%
More than average
respondents aware about environmental effect of packaging than they are about fair trade
71.71%
Organic certification
Fair trade certification
7.87%
77
Organic certification
71.71%
702
Environmentally friendly packaging
11.24%
110
Sustainable brands
20.22%
198
8.
Have you tried any of the following chocolate trends?
53.34%
Caramel chocolate
Ruby chocolate
9.5%
2,606
Mexican chocolates
17.6%
4,828
Caramel chocolate
53.34%
14,634
Butterscotch chocolate
2.82%
773
Butterscotch chocolate
9%
2,470
9.
What innovative flavor would you like to try in chocolate?
33.63%
Frangipane
%
Licorice
%
Lichi (Lychee)
%
Yuzu
%
Dried cherry
%
10.
What is you ideal chocolate texture?
Insight
68.8%
More than average
respondents prefer a smooth texture than a crunchy texture
49.93%
Creamy
Smooth
39.86%
41,025
Creamy
49.93%
51,391
Crunchy
23.61%
24,301
Chewy
18.89%
19,441
Gooey
18.52%
19,058