Holiday Trends Driving Retail & Ecommerce
Download the Holiday Trends Report, built on exclusive consumer data, and turn holiday insights into winning product and retail strategies.
functional benefits influence holiday purchases
consumers choose sweet-savory combinations
traditional snack boards decline
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What’s inside the holiday trends report for CPG teams
Changing holiday consumption occasions
Detailed breakdown of how holiday trends are reshaping when and why consumers buy, from everyday indulgence to high-intent gatherings.
High-performing product formats in holiday ecommerce
Analysis of formats winning across ecommerce holiday trends and in-store, including shareable snacks, functional treats, and premium bundles that increase basket size and conversion.
Claims and attributes driving holiday conversion
Clear view of the claims consumers use to justify seasonal spending, from wellness-driven indulgence to premium positioning, for stronger performance across digital and physical shelves.
Flavor and texture strategies that scale
Identification of flavor combinations and texture-led innovations gaining traction, with direct application into CPG product development and seasonal assortment planning.
Get the evidence behind your next holiday win
Use the Holiday Report to translate consumer shifts into product, menu, and messaging decisions.
FAQs about Tastewise’s Holiday Trends Report
Holiday trends refer to shifts in what consumers buy, cook, and order during peak seasonal periods across retail, ecommerce, and foodservice.
Ecommerce holiday trends shape how products are discovered, bundled, and purchased during high-traffic periods, directly impacting conversion and basket size.
Brands should act months in advance to align with retailer planning cycles, product development timelines, and ecommerce merchandising strategies.
A trend is actionable when it translates into clear product formats, claims, pricing strategies, and merchandising decisions that drive measurable performance.
The report provides a single source of truth for holiday trends, helping teams align across functions and build strategies that are easier to justify and execute.