Holiday Trends Report 2026: The end-of-next-year food culture reset
From texture-driven Halloween treats to globalized Thanksgiving tables and functional New Year’s mocktails, the 2026 holiday season redefines tradition.
Discover the formats, flavors, and motivations shaping how consumers celebrate, indulge, and connect this year – and next.
- 4 major holiday shifts: From Halloween to New Year’s, uncover the moments redefining indulgence and connection
- For food & beverage innovators: Built for brand, innovation, and retail teams seeking actionable insights
- Turn insight into execution: Use data-backed signals to plan products, menus, and campaigns that win holiday 2025 & 2026
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Why F&B brands need Holiday Trends Report 2026
Predict the next cultural reset
Understand how Gen Z’s new rules around texture, function, and emotion will redefine seasonal celebrations.
Redefine indulgence with purpose
Learn how health-forward formats and global influences are reshaping traditional holiday favorites.
Spot rising flavors before they peak
Track data-backed growth across cuisines, claims, and behaviors to stay a season ahead.
Design with data, not guesswork
Leverage Tastewise AI to reveal what’s next across retail, social, and foodservice moments.
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What’s inside the Holiday Trends Report 2026
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Halloween’s new identity
Get it now >Functional and sensory-driven snacks turn “treats” into wellness-led indulgence, with sleep-boosting and mood-enhancing claims rising +97% YoY.
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Thanksgiving gets a cross-cultural remix
Get it now >Dominican and Turkish flavors meet emotional cues like reconnection (+58% YoY), reshaping the most iconic American meal.
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Christmas snacks go rogue
Get it now >Jewish, Basque, and Chinese influences lead a global dessert revolution while protein-rich canapés replace cheese boards.
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New Year’s drinks grow up
Get it now >Cocktails get lighter and more personal – “party” is down (-7%) as freshness, personalization, and tropical flavors rise.
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Gen Z’s sober-curious celebration
Get it now >Functional mocktails infused with hydration, adaptogens, and botanicals drive a +61% surge in health-forward drink interest.
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Data-backed brand opportunities
Get it now >From function-as-flavor to global fusion menus, uncover the fastest-growing trends to guide 2025–2026 innovation.
Be the Company That Brings the Future to Market
Use this report to guide any last minute holiday activations, and get started on thinking through 2026’s holiday season.
Why Tastewise
Tastewise is the GenAI platform powering faster growth for food & beverage brands.
Trusted by the world’s leading F&B brands, Tastewise turns real-time consumer, menu, and retail data into the insights that matter -fueling smarter product innovation, high-performing marketing, and faster go-to-market.
From idea to impact, in weeks – not months.