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2026 Coffee Trends Report

Discover what is driving coffee consumption, flavor innovation, and brand growth. Built on exclusive Tastewise data, this coffee report delivers actionable insights for R&D and strategy teams.

  • +25.6% cold & iced coffee growth

  • +44% functional coffee demand surge

  • 53% iced coffee consumed at home

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What’s in the coffee trends report?

Get a clear view of where the coffee industry is heading and how to act on it.

Format shifts reshaping coffee consumption

Cold and iced coffee are now the growth engine, significantly outpacing the broader category. How are formats like cold brew and iced coffee redefining coffee market trends and where is momentum accelerating?
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Consumer motivations driving new coffee trends

Convenience, visual appeal, and taste are redefining purchase decisions. Discover how coffee consumption is shifting toward aesthetic, functional, and ready-to-drink experiences across generations.

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The gap between demand and menus

Consumer demand for formats like protein coffee is surging while menu presence remains low. This report highlights the biggest whitespace opportunities across the coffee industry trends landscape.
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Emerging ingredients and innovation directions

From functional coffee to botanical flavors, explore which ingredients are gaining traction and which formats are declining. Identify where to invest, what to scale, and what to rethink.
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Turn coffee trends into growth

Access the full 2026 coffee trends report to build winning strategies

 

 

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Frequently asked questions about coffee trends

01.What are the biggest coffee market trends for 2026?

The biggest coffee market trends include the rapid growth of cold and iced formats, rising demand for functional coffee, and a shift toward convenience-led consumption. Coffee consumption is increasingly happening at home, while menu innovation is lagging behind demand, creating clear opportunities.

02.How are consumer motivations shifting in the coffee industry?

Consumer motivations are shifting toward convenience, visual appeal, and functionality. Coffee trends show that consumers are prioritizing easy, ready-to-drink options, aesthetic beverages for social sharing, and functional benefits like energy and wellness.

03.Which brands are leading the coffee conversation in 2026?

The coffee conversation in 2026 is driven less by legacy brands and more by formats and innovation spaces such as cold brew, protein coffee, and botanical flavors. Brands leading in these areas are those aligning with emerging coffee industry trends and consumer-first innovation.

04.What is the most effective way for CPG brands to use coffee trend data?
The most effective way to use coffee trend data is to identify gaps between consumer demand and market availability. CPG brands can leverage coffee market trends to prioritize high-growth formats, accelerate product development, and build stronger retail and foodservice strategies.
05.How can CPG teams use this out-of-home dining forecast?

CPG sales teams can use this report to build a data-backed case for why their ingredient or product belongs on a 2026 restaurant menu. The Tastewise consumer intelligence inside the report connects ingredient demand to specific AFH moments, giving teams tangible evidence to bring into buyer conversations.