Q2 2025 UK Food & Beverage Trends:What’s driving UK growth now – and what’s coming next
Get the key takeaways from Q2 – and a clear view of what’s next in UK food and beverage. Powered by real-time data from the Tastewise AI platform, this report reveals the trends, behaviors, and innovations shaping growth right now.
Fuel smarter strategy. Act faster. Win in Q3.
What’s in the report?
Explore the trends shaping tomorrow’s menus, grocery aisles, and innovation strategies—backed by billions of real-time data points from Tastewise AI.
Oils Get an Upgrade
Beef tallow. Avocado oil. Transparency. Consumers are ditching seed oils and demanding alternatives that feel cleaner, perform better, and taste great.
Snacks are going functional. Protein-forward cereals, bars, and bites are surging in popularity as consumers look for feel-good fuel with every crunch.
Snacks That Do More
Sippable Nostalgia with a Twist
Gut-friendly sodas, mushroom coffees, and upgraded milkshakes are taking over the drinks menu. Nostalgic flavors meet health benefits for a new kind of beverage boom.
Comfort food isn’t what it used to be. From miso chocolate desserts to Filipino coffee, adventurous eaters want bold, unexpected flavors that still feel like home.
Global Meets Familiar
Private Label Goes Luxe
Forget generic. Today’s store brands offer trend-driven innovation, premium ingredients, and smart pricing—earning trust and loyalty from value-savvy consumers.
AI is no longer optional. In 2025, it’s driving everything from inventory and menu planning to marketing and product innovation—turning insights into revenue, faster.
