Food & Beverage Industry Trends Highlights

Malibu Rum popularity has changed by 29.55% over the past year. On average, Malibu Rum is consumed 1.26 times every year. Market adoption for Malibu Rum in restaurants is 0.7% and it is on 0% of recipes.

Malibu Rum plating ideas from top restaurants

Most popular Malibu Rum dishes in restaurants. May 2021 data
See More
Ichiban Steak & Sushi (Alpharetta, Georgia)
The Old Salt And Lamie's Inn (Hampton, New Hampshire)
Frenchy's Rockaway Grill (Clearwater, Florida)
Cabo Wabo Cantina Hollywood (La, California)

Fastest rising Malibu Rum pairings

The fastest rising ingredients, flavors, and drinks with Malibu Rum. May 2021 data
See More
#1bread
77.45%
#2mac & cheese
52.47%
#3fruit juice
31.11%
#4cake
29.79%
#5juice
25.93%
#6pineapple juice
23.62%
#7citrus
18.56%
#8pineapple
5.20%
#9coconut
2.48%

Food Market Overview for Malibu Rum

Malibu Rum Growth Over Time

Monitor trends in Malibu Rum related conversations over the past year. May 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.00050.0010.00150.0020.00250.0030.00350.0040.00450.005
  • Annual Growth

    Malibu Rum consumption yearly growth rate
    29.55%
  • Annual Consumption Frequency

    Malibu Rum is consumed 1.26 times on average every year
    1.26
  • The percentage of the average American diet that Malibu Rum represents. May 2021 data

    Market Adoption

  • The popularity of Malibu Rum at home vs at restaurants. The dashed black line represents the breakdown of the industry average. May 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Malibu Rum

    Popularity in Restaurants

    0.7%
    4,324 of 621,918 Restaurants
  • 0% of recipes have Malibu Rum

    Popularity in Recipes

    0%
    17 of 4,735,453 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Malibu Rum. May 2021 data

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Malibu Rum, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top beverages Ingredients and Pairings
#1malibu rum
30.71%
#2rum
29.93%
#3juice
8.65%
#4fruit juice
6.95%
#5coconut rum
5.24%
Trending Ingredients and Pairings
#1michelob
#2burgundy
#3aromatic bitters
#4michelob ultra
#5cold water
Declining Ingredients and Pairings
#1sprite
71.28%
#2whiskey
40.79%
#3sparkling wine
33.99%
#4sangria
31.63%
#5vodka
21.33%

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Malibu Rum, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top raw ingredients Ingredients and Pairings
#1pineapple
20.69%
#2coconut
19.28%
#3citrus
13.94%
#4berries
9.96%
#5lime
7.3%
Declining Ingredients and Pairings
#1blueberries
54.42%
#2cinnamon
48.72%
#3milk alternative
45.82%
#4coconut milk
40.18%
#5nut milk
38.25%

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Malibu Rum, as well as its fastest rising and falling ingredients. Broken down by food category. May 2021 data
Top prepared food Ingredients and Pairings
#1cake
27.8%
#2bread
13.96%
#3mac & cheese
8.88%
#4cupcake
8.1%
#5pudding
7.52%
Trending Ingredients and Pairings
#1coq au vin
#2chocolate mousse
#3snickerdoodle
#4biryani
#5sourdough bread
Declining Ingredients and Pairings
#1cookie
65.4%
#2biscuits
60.12%
#3cupcake
44.24%
#4salad
28.21%
#5ice cream
10.27%

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Malibu Rum

Diets Over Time

The dietary references with Malibu Rum over time. May 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2102.557.51012.51517.52022.52527.53032.535
  • nut free
  • grain free
  • lactose free
  • vegan

Most popular Malibu Rum related motivations

The leading motivations and claims consumers choose Malibu Rum compared to all other dishes. May 2021 data
  • fitness

    1.90%
  • snack

    1.50%

Restaurant Trends Analysis

Malibu Rum adoption in the restaurant industry and pricing segmentation. May 2021 analysis

Malibu Rum Pricing Analysis

Track the average price of Malibu Rum dishes across all price tiers. May 2021 data
$11.94$12.62$11.71$11.84$12.42AVG$$$$$$$$$$
  • Restaurant Penetration

    0.7% of restaurants serve. May 2021 data
    0.7%
  • Foodservice Cuisine Penetration

    The cuisine that offers Malibu Rum the most. May 2021 data
    wine
    28%
  • Restaurant Menu Analysis

    9050 of menu items containing Malibu Rum. May 2021 data
    9,050
  • Dish Count Per Menu

    The average number of Malibu Rum dishes found in menus. May 2021 data
    2.09

Most Popular Malibu Rum Dishes

Most popular Malibu Rum posts from restaurants. May 2021 data
Ichiban Steak & Sushi (Alpharetta, Georgia)
The Old Salt And Lamie's Inn (Hampton, New Hampshire)
Frenchy's Rockaway Grill (Clearwater, Florida)
Cabo Wabo Cantina Hollywood (La, California)

Home Cooking

Discover Malibu Rum penetration in home cooking

Most Popular Recipes

The most notable variations of Malibu Rum recipes found online, and how they have performed over the past year. May 2021 data