Candy trend overview
Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs
Trend overview
- Social conversations about Candy have by year-over-year
- of U.S. restaurants offer Candy dishes on their menus
- The top consumer need driving Candy consumption today is
- Candy is the most dominant dietary adaptation
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Candy Trend performance
Monitor trend developments
Easily track popularity changes, sales statistics, industry trend analysis and trend developments
Top ingredients by popularity
Use this data to refine recipes or inspire new formats for Candy that tap into functional needs or nostalgic comfort.
Top claims shaping F&B trend
These top claims are shaping product launches and menu positioning in the Candy space. Tastewise reveals these claims in context, helping you understand not just what’s trending. but why.
Candy: A Sweet Treat for Every Occasion
Whether enjoyed in colorful hard forms or chewy delights, candy has long been a beloved indulgence for all ages. It offers a quick burst of sweetness that can be savored during holidays, celebrations, or as an everyday snack.
From Classic to Innovative
According to Tastewise data, consumers are increasingly seeking both nostalgic favorites and innovative new options. Brands can capitalize on this growing trend by experimenting with unique flavors, low-sugar alternatives, or candy infused with functional benefits to meet diverse tastes.
FAQ
What is candy made from?
Candy is typically made from sugar or other sweeteners, flavorings, and sometimes chocolate, gelatin, or fruit extracts, depending on the type.
How should candy be stored to keep it fresh?
Candy should be stored in a cool, dry place in an airtight container. Chocolate candy is best stored in a slightly cooler location, but not refrigerated, to prevent blooming.
Is candy gluten-free?
Many candies are gluten-free, but some types may contain gluten ingredients or be processed in facilities that handle gluten. Always check labels if you have gluten sensitivities.
Frequently Asked Questions
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What are the biggest food trends right now?
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
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Why should brands care about food trends?
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
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How often do food trends change?
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
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How can I use food trends to grow my business?
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
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How does Tastewise’s trend data compare to traditional trend reports?
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
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Can I track niche or regional food trends?
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
Get free trend reports with Tastewise Insights
Discover what's next for Candy, from rising flavor pairings to niche health claims. Use Insights to validate ideas, reduce guesswork, and turn insights into action. Export beautiful, data-backed reports in seconds and get your next innovation to market faster