Brown butter trends - consumption analysis and statistics 2024 report

Explore trends, analytics and statistics for ingredients, dishes, categories or consumer needs

Brown butter trend

Trend overview

  • Social conversations about Brown butter have by over the past year
  • restaurants offer Brown butter on their menus
  • The fastest rising consumer need for Brown butter is
  • The dominating diet for Brown butter is

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Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo

Trend performance of brown butter

Trend analysis over time and across social, menus and recipes

Monitor trend developments

Easily track popularity changes, sales statistics, industry trend analysis and trend developments

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Ingredients & flavors for brown butter

The top established ingredients and/or flavors related to brown butter that are experiencing positive growth

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Diets

The dietary references with brown butter over time

Most popular brown butter dishes

Most popular brown butter posts from restaurants

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Top ingredients and consumer claims

Top ingredients by popularity

Top claims shaping F&B trend

Brown Butter: A Nutty, Rich Ingredient

Brown butter, or beurre noisette, is a classic ingredient in both sweet and savory cooking. Made by gently cooking butter until the milk solids caramelize, brown butter develops a rich, nutty flavor and a golden color. This versatile ingredient adds depth to dishes, from sauces and baked goods to pasta and vegetables, making it a favorite among chefs and home cooks alike.

An Upgrade for Classic Dishes

Brown butter enhances dishes by providing a warm, toasted flavor profile, perfect for adding richness to baked goods, like cookies and cakes, or as a sauce for pasta and seafood.

FAQ

What is brown butter?

Brown butter is regular butter that has been cooked until the milk solids caramelize, creating a nutty, toasted flavor.

How is brown butter used in cooking?

Brown butter is often used in baking for cookies and cakes, and in savory dishes like pasta sauces or as a topping for vegetables.

Can brown butter be stored?

Yes, brown butter can be stored in the refrigerator for up to a week or frozen for longer storage.

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Adaptable consumer messaging that converts

“Where Tastewise is brilliant and AI is, we can now track that trend. That's where AI is, it gives us that flexibility to actually change the messaging on the right time when consumers want it.”

Mark Donovan
Mark Donovan
Botanical, Flavours & Innovation Director, Tata Consumer Products
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Customer centricity from vision to execution

“Tastewise gives me some actual data to say yes, what we think we’re seeing is on the right track, there’s something here. It also allows us to go a level deeper to understand what might be driving those trends”

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Natalie Taake
Senior Innovation Manager, Kroger
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Scalable foodservice strategies that deliver

“The partnership between Violife and Tastewise has been a resounding success, significantly boosting the ability to run a large-scale lead generation campaign for our foodservice business.”

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Rachel Waynberg
Senior Manager, Marketing, Foodservice
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End to end process and project elevation

“Tastewise has been really instrumental in being able to have a greater impact across all the different projects.”

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Amanda Hershon
Test Kitchen Specialist, Campbell Soup Company
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Pioneering trends before they hit mainstream

“The AI tool on Tastewise has really made us more efficient and faster in identifying trends. I really enjoy the automatically-generated reports that we can do, to having ingredient information. So we're using it and we'll definitely use it more as we get used to having that tool.”

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Dirk Vogel
Senior Marketing Specialist, Bell

Optimised ROI, reduced spend: marketing done right

50% Increase

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15% Reduction

In Content Production Costs

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15x Increase

In Consumer Engagement

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