Shape the Culinary Future with Tastewise Food Trends
Trends define consumer cravings and market success. Stay informed to innovate boldly and lead confidently.
Trends reveal what drives consumers, enabling authentic connections.
Stay ahead with bold, trend-driven products that set industry benchmarks.
Leverage trends to drive demand, premium pricing, and stronger brand loyalty.
The demand for functional foods continues to grow as consumers prioritize nutritional benefits such as immunity support, gut health, and energy enhancement. Key ingredients like matcha, lion’s mane, and probiotics are becoming more visible across recipes, retail products, and menus.
Interest in zero-waste cooking is gaining traction across multiple touchpoints, from social media to foodservice operations. Consumers are increasingly engaging with recipes and dining experiences that emphasize reduced food waste and full-ingredient usage.
Plant-based consumption continues to expand across demographics and regions. The trend is evolving beyond alternative proteins, with increased focus on ingredient transparency, regional plant-forward cuisine, and innovation in both packaged goods and restaurant menus.
Food trends give brands a competitive edge when it comes to innovation, product development, and consumer engagement. By tapping into the latest food trends, whether it’s plant-based recipes, functional ingredients, or tiktok food trends, brands can create products that resonate with evolving tastes and values.
Restaurants use food trend data to update menus and enhance customer experiences. CPG companies develop packaging that reflects the most relevant health and wellness claims. Whether you’re building a new product or adjusting your messaging, understanding what people are eating, sharing, and cooking is key to capturing attention in the fast food and grocery store spaces.
Using real-time food trend information enables teams to respond faster, test smarter, and build community through shared food and drink experiences.
Unlike traditional trend reports that reflect what happened last quarter, Tastewise delivers live insights from billions of data points, spanning restaurant menus, social media content, and home cooking behaviors. You don’t just see what’s trending now; you get AI-powered forecasts of what’s coming next.
Tastewise helps brands make sense of fast-changing food and drink trends across categories, from ice cream to global flavors, and supports decision-making with clear, actionable information. Whether you’re a chef, a marketer, or a product developer, you’ll have the tools to move from trend discovery to execution.
Tastewise also provides tools that let users create recipes, test product ideas, and prioritize packaging claims, helping you go beyond insights to implementation.
Current food trends include plant-based eating, functional foods for health and wellness, and viral flavors discovered through media platforms like TikTok. These trends are influencing recipes, restaurant menus, and at-home cooking across the world.
Food trends reveal what your consumers care about. Monitoring them helps brands create relevant products, improve messaging, and stay ahead of changes in consumer behavior. This matters whether you’re managing a restaurant business, developing packaged foods, or launching a new product.
Food trends evolve constantly. Some trends in food gain traction over years, while others, like viral fast food recipes, can peak within weeks. Brands benefit from tools that track both enduring and short-term changes.
Use trend data to inform what recipes you develop, what ingredients or claims you prioritize, and how you present your brand. Whether you’re creating a new product, updating a store display, or planning a media campaign, trends provide the insight you need to make strategic decisions.
Traditional food trend reports offer static snapshots. Tastewise updates daily, tracking how foods perform across menus, media, and home cooking. This ensures brands always have the latest food trends at their fingertips.
Yes. With Tastewise, brands can drill down into local preferences, whether it’s vegan ice cream in Brooklyn or spice-forward snacks in Texas. You can filter by diet, dish, occasion, or geography to find the insights that matter to your audience.
