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We love food, technology and data, and we’re changing the food & beverage industry for the better.

Group 1597879082

Director of Finance

Tel Aviv, Israel · Full-time

About The Position

Passionate about food and curious about what drives consumer choices? Join Tastewise and help shape the future of the food and beverage industry.

Tastewise is a human-and-agent food intelligence and marketing platform used by leading companies like PepsiCo, Nestlé, and Kraft Heinz to decide what products to launch, how to market them, and what ultimately makes it to the shelf.

We turn real consumer behavior into actionable insights, helping teams make smarter, faster decisions in a $10 trillion industry that impacts billions of people every day.

If you’re excited about turning data into real-world impact and being part of a collaborative team with a clear mission, this is the place for you!

About the role

Reporting to the VP Finance, you'll own the complete finance lifecycle across our global entities - close, cash, AR/AP, audit, tax, and compliance. But more than that: you'll be an active driver of business decisions, not a reporter of them.

This is a role for someone who sees themselves as a true business enabler, and finance as a competitive advantage.

Who we're looking for

→ Someone who's seen scale - and driven it. You were inside a fast-growing startup company and can point to what you built, not just what you witnessed.

→ A true business partner. You speak the language of the business, proactively surface insights, and think about impacting outcomes - not just accuracy.

→ AI-native, not AI-curious. You've actually deployed automation - intelligent invoice processing, auto-reconciliation, predictive cash flow. When you see a manual process, you see a problem to fix and know how to execute on it.

→ A full owner. If it's broken, you fix it. If it doesn't exist, you build it. You're accountable for outcomes, not activities. You don’t wait and ask for permission, you’re a doer.

If your first instinct when you see a manual process is to automate it - and you have the track record to prove it - this role was built for you.

Requirements

  • CPA or equivalent accounting qualification
  • 7+ years of progressive finance/accounting experience, with at least 4 years in a B2B SaaS or technology startup environment
  • Demonstrated ability to leverage AI tools and build internal automations that improve finance team workflows
  • Proven experience owning multi-entity close (US GAAP required)
  • Hands-on proficiency with NetSuite across GL, AP, AR, and reporting modules
  • Experience managing AP automation and expense management platforms
  • Strong cash management and treasury experience, including multi-currency and international banking
  • End-to-end ownership mentality: proven track record of driving processes from inception to completion independently
  • Experience working at companies that underwent meaningful growth (revenue, headcount, geographic expansion) during your tenure, with demonstrable personal contribution to that growth
  • Comfortable operating in a fast-paced, lean team where strategic thinking and hands-on execution go hand in hand

Preferred Qualifications:

  • Experience at a Series B–C venture-backed company with $20M–$100M in ARR
  • Hands-on experience building custom finance tools, dashboards, or automations using AI/low-code platforms
  • Claude is your best friend 

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