From concept to product, faster than ever before

This is a deep dive into a fascinating new application to office meal kits. The concept goal is to create a new twist on ways to consume food at work, particularly in the age of convenience, health-consciousness and inflation fatigue.

Discover
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Analyze
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Research
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Strategize
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Engage
5
Conceptualize
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Write / Craft
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Target
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Trend Spotlight
TS

Exploring Office Lunches reveals a 16.51% increase in discussions with the fastest rising cuisine being French and the dominating diet being Vegan.

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To start your product journey, you must analyze major trends. On Trend Spotlight, you can track ingredients, pairings, and dietary trends – taking the guesswork out of product innovation.

Marketing Opportunities
CS

Top claims around convenient snacks are:

+ 14.51%YoY
Salad

+73.8% YoY
Protein

+23.5% YoY
Sushi

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Once you’ve discovered your trends, investigate their engagement through social media, online menus, and home recipes on Marketing Opportunities in with Content Agency.

Survey Agency
SA

To uncover how consumers are eating at work, we turned to our AI Survey Agency.

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Survey Agency mines real-time consumer behavior data to help your company learn what people are craving for. This data is based on hundreds of thousands consumer insights.

Product Innovation
PI

This delicious vegan spring roll snack combines the freshness of salad with the convenience of spring rolls to create a healthy and portable meal option. This dish offers a refreshing and nutritious twist on traditional spring rolls.

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The Product Innovation dashboard helps you explore and refine new product concepts that resonate with the right consumer segments. With real-time data and insights, you can align your product offerings with trends, streamlining innovation from idea to launch.

Consumption Moments
CS

Consumption Moments identified these standout social media posts, online recipes, and menu items featuring convenient, healthy spring rolls.

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Now we have our concept, but how do we know it hits the right notes with consumers?

Consumption Moments documents social media buzz, home cooking trends, and eRetail data, fueling data-driven decisions.

Recipe Creator
Recipe

Vegan Coconut Lime Spring Rolls was our concept of choice as it incorporated trending and versatile ingredients to give Spring Rolls a fresh and nutritious spin.

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Recipe Creator generates mouthwatering recipes based on top industry trends and consumer insights.

Blog Ideator
BL

Next, to help grow interest in Spring Rolls as a convenient and healthy office lunch option, we turn to Blog Ideator for targeted content.

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Blog Ideator crafts high-impact blogs on upcoming and current trends, diet insights, and functional food benefits to attract and engage your audience with data-driven content that drives awareness and product adoption.

Packaging
ID

To make your Vegan Lime Coconut Spring Rolls shine, our Tastewise came up with different angles on this delicious and healthy lunch time snack.

“A refreshing and flavorful vegan spring roll filled with a zesty lime and creamy coconut filling, perfect for a light and satisfying lunch.”

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Capitalize on pre-launch excitement and drive product success with compelling packaging claims with Tastewise’s Packaging Claims.

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In just minutes, you have a unique, fresh new product ready to go to the market and the tools to get it there, thanks to Tastewise