The Future of Burgers in 2025
Unlock the survey
The Future of Burgers in 2025
User responses
142,431
Survey Type
Market Research
Audience
All Audiences
Top Insight
- Juicy beef is the most popular type of protein for a burger among respondents.
- Respondents associated burgers with a statement of indulgence and fun more than with other experiences.
- Respondents prefer burgers as a weekend treat or cheat day indulgence more than with other dining occasions.
1.
What type of protein do you prefer for a burger?
Insight
57%
More than average
respondents prefer juicy beef in their burger.
57.66%
Juicy Beef
Juicy Beef
57.66%
82,122
Seafood-based Option (E.g., Salmon Or Shrimp)
51.88%
73,898
Vegan Plant-based Patty
9.81%
13,978
Tender Lamb
7.27%
10,358
Crispy Chicken
3.87%
5,515
2.
What toppings excite you most on a burger?
Insight
3.1X
More than average
consumers associate burgers with bold flavors than with gourmet cheeses.
50.57%
Bold Flavors (E.g., Caramelized Onions, Jalapeños, Kimchi)
Bold Flavors (E.g., Caramelized Onions, Jalapeños, Kimchi)
50.57%
32,184
Fresh Produce (E.g., Arugula, Avocado, Heirloom Tomatoes)
41.62%
26,488
Surprise Elements (E.g., Fried Egg, Hash Browns, Tempura)
20.32%
12,935
Gourmet Cheeses (E.g., Brie, Blue Cheese)
15.87%
10,102
Unique Sauces (E.g., Truffle Aioli, Spicy Honey Glaze)
6.93%
4,410
3.
Do you prefer a thick or thin burger patty?
Insight
1.2X
More than average
respondents prefer thick and juicy patty than thin and crispy ones.
73.7%
Neither—slider-sized Burgers Are The Way To Go
Neither—slider-sized Burgers Are The Way To Go
73.7%
65,292
A Double-patty Option For Variety
23%
20,375
Thick And Juicy
1.81%
1,604
Thin And Crispy
1.49%
1,318
4.
A Statement Of Indulgence And Fun
Insight
47%
More than average
consumers prefer a burger that represents a statement of indulgence and fun.
47%
47.28%
A Statement Of Indulgence And Fun
47.28%
63,634
A Quick And Convenient Meal Solution
38.27%
51,508
A Plant-forward Option For A Healthier Treat
27.58%
37,126
A Nostalgic Comfort Food
18.1%
24,368
A Canvas For Culinary Creativity
7.4%
9,956
5.
When do you enjoy burgers the most?
Insight
2.9X
More than average
respondents associated burgers with weekend treats or cheat day indulgences than with late-night cravings or post-party snacks.
54.48%
Weekend Treat Or Cheat Day Indulgence
Weekend Treat Or Cheat Day Indulgence
54.48%
74,494
Social Gatherings With Friends And Family
53.16%
72,700
Late-night Cravings Or Post-party Snacks
18.23%
24,928
On-the-go Lunches Or Quick Meals
2.93%
4,002