The Gen Z Food Code: Cracking the Next Billion-Dollar Appetite
Gen Z is rewriting the rules of what, where, and why we eat – fueled by flavor, ethics, and TikTok trends. This ebook, powered by real-time insights from 2.6M+ data points via the Tastewise AI platform, reveals what Gen Z actually buys, craves, and shares – so you can launch the right products, faster. Tastewise helps F&B brands turn trend noise into revenue-ready ideas in days, not months.
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In this eBook:
- Gen Z’s Fridge & Feed – How global flavor, convenience, and cause drive food culture
- The Data Behind the Appetite – Insights from millions of real consumer interactions
- What’s In, What’s Out – From bratwurst to sea moss: trends Gen Z is eating up
- Strategic Moves – How your brand can ride the wave instead of chasing it
Gen Z Eats Different. That’s Your Signal.
They’re not nostalgic. They’re not loyal. But they are clear: taste rules, convenience matters, and values guide the cart.
- 50.8% choose food for flavor, not function
- 75.5% opt for quick-and-easy over comfort food
- “Natural” outpaces “organic” nearly 2:1
- 49.4% buy groceries through delivery platforms
For Gen Z, discovery happens before the grocery aisle. Platforms define taste.
- 74% use TikTok for food inspiration
- 56% go to YouTube Shorts for how-to meals
- 66% buy ingredients they see in viral content
If you’re not building for the scroll, you’re not on the shelf.
From TikTok to Table: The New Consumer Journey
Packaging, Purpose & Performance: What Gen Z Wants
Local wins. Plastic loses. And purpose sells.
- 50% prefer local produce
- 73% are willing to pay more for sustainable products
- Only 6.2% care about “grass-fed”—story > label
- They don’t just buy food. They buy into values.