AI Panels · Early access

A focus group at the scale of America.

AI Panels simulates 340 million AI agents — each calibrated to the US population, trained on real food & beverage behavior — to answer your highest-stakes consumer questions. The depth of a full concept round or campaign validation study. In days, not months. At a fraction of the cost.

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See how it works
AI Panel
Concept validation · 12 questions
Live
Calibrating
0
AI agents calibrated to the US population
US Census-calibrated
Would try within first month 64% High confidence
Premium price acceptable 41% High confidence
Prefers the bolder flavor profile 58% High confidence
Trusted by 80%+ of the world’s largest food & beverage brands

PepsiCo
KraftHeinz
Nestlé
Conagra Brands
McCormick
Ferrero

The gap

Focus groups give you depth. But depth doesn’t scale.

Traditional focus groups are built for nuance — reactions, reasoning, the “why” behind a consumer choice. But they cap at 8–12 people, cost $30K–$150K per round, and take 6–10 weeks to field. For your highest-stakes calls — a new concept, a campaign, a repositioning — you need depth and scale. You need to know what 340 million people think, not what 10 people said in a room.

Traditional focus groups

What focus groups cost you

  • 6–10 weeks per round, plus recruitment
  • $30K–$150K per concept study
  • 8–12 participants — statistically meaningless at scale
  • One round, one audience — no iteration
  • Findings you can’t bring to a buyer meeting
AI Panels

What AI Panels delivers

  • Population-scale reactions in days, not weeks
  • 340M AI agents calibrated to the US population
  • Segment-level depth: any audience, any scenario
  • Full concept rounds, campaign validation, multi-question deep-dives
  • Validated findings you can stand behind in any room
The foundation

Built on the same foundation as AI Surveys. Built for bigger calls.

AI Panels runs on the same semi-synthetic AI methodology that powers AI Surveys — real consumer behavior signals across the US food & beverage ecosystem, extended through AI agents calibrated to the US Census, validated by methodology developed with researchers affiliated with EPFL and Stanford (published 2025). The difference: AI Panels is built for multi-question, multi-scenario, multi-audience research — the kind of work that used to require a full concept study.

Layer 1 — The foundation

Consumer intelligence

Real, observed F&B behavior — every search, eat, post, and purchase signal across the US.

Layer 2 — The engine

340M

Semi-synthetic AI agents

Calibrated to the US Census, trained on real F&B behavior, developed with researchers affiliated with EPFL and Stanford (published 2025).

Layer 3 — The answer

AI Panels

Population-scale, multi-question, segment-deep consumer research — for the calls that need more than a single validated answer.

The capability

Your hardest consumer calls, answered at population scale.

AI Panels handles the consumer research scenarios that have always required a full study: multi-question concept rounds, campaign creative validation, deep audience profiling, repositioning decisions, and line extension reads. Ask across multiple dimensions — reactions, preferences, intent, trade-offs, reasoning — and get population-scale answers with segment-level breakdowns, confidence scores, and validation flags. Built for the calls where “good enough” isn’t enough.

WHAT YOU BRING

  • A new product concept or portfolio addition
  • A campaign, a creative direction, or a message hierarchy
  • A pricing or format change with real risk attached
  • A repositioning or audience expansion play
  • A multi-question audience deep-dive

WHAT YOU GET BACK

  • Multi-question, multi-scenario validated answers
  • Segment-level breakdowns by audience, occasion, behavior
  • Consumer reasoning behind every result — not just what, but why
  • Confidence scores and validation flags on every finding
  • Population-scale sample (≥5,000 per segment, up to 340M agents)
  • Delivered in days — not weeks, not months

Bring your highest-stakes consumer question. See what population-scale answers look like.

Request early access

Use cases

The calls AI Panels is built for.

>From concept validation to campaign testing to audience deep-dives — the highest-stakes consumer research scenarios, answered in days.

Full concept validation rounds

Take a new product concept through a complete consumer research round: reactions, intent, barriers, and segment-level breakdown. Walk into your next stage gate with population-scale evidence, not a 10-person group.

Campaign and creative validation

Test full campaign concepts — not just a message, but the narrative, the tone, the claim hierarchy — against your target audience. Know what lands before you commit media budget.

Multi-audience comparison

Run the same concept or campaign across multiple audiences simultaneously — Gen Z vs. Millennials, GLP-1 users vs. mainstream, premium spenders vs. value seekers — and see where the real opportunity lives.

Repositioning & brand perception deep-dives

Understand how different audiences perceive your brand today, what’s driving those perceptions, and what a repositioning would require. The kind of work that used to take a 3-month brand study.

Line extension & portfolio reads

Pressure-test a new SKU, format, or flavor against the rest of your portfolio. See cannibalization risk, white space, and the consumer logic behind both — before you commit to production.

Validation

The same validation that powers AI Surveys — applied to bigger questions.

AI Panels is built on Tastewise’s published semi-synthetic methodology, developed with researchers affiliated with EPFL and Stanford (2025). The same benchmarks that make AI Surveys decision-ready apply here: 92% match against traditional fieldwork, 90% test-retest reliability, bias reduced from up to 86% to under 5% post-calibration. Population-scale sample on every study. Confidence scores and validation flags on every finding. Built so you can bring it into any room — innovation review, retail buyer meeting, exec presentation — and stand behind it.

92%
match vs. traditional fieldwork
90%
test-retest reliability
<5%
residual bias post-calibration
340M
agents calibrated to US population
Trusted by 80% of the world’s leading food & beverage brands · since 2018

Frequently asked questions

01 What is AI Panels?

AI Panels is Tastewise’s second AI-powered consumer research product. It simulates 340 million AI agents calibrated to the US population to answer your highest-stakes consumer questions — full concept rounds, campaign validation, multi-question audience deep-dives — in days, not weeks.

02 How is AI Panels different from AI Surveys?

AI Surveys is designed for single-question, fast-turnaround answers — any consumer question, answered in 48 hours. AI Panels is built for multi-question, multi-scenario, multi-audience research: the calls that used to require a full concept study or focus group series.

03 How is AI Panels different from a traditional focus group?

Traditional focus groups run 8–12 people, cost $30K–$150K per round, and take 6–10 weeks to field. AI Panels delivers population-scale answers — up to 340M agents, segment-level breakdowns, validated reasoning — in days. The depth of a focus group. The scale of America.

04 What’s the underlying methodology?

AI Panels is built on Tastewise’s semi-synthetic AI methodology, developed with researchers affiliated with EPFL and Stanford and published in 2025. AI agents are trained on millions of real food and beverage behavior signals and calibrated to the US Census. Benchmarked at 92% match against traditional fieldwork, 90% test-retest reliability, and residual bias under 5% post-calibration.

05 How quickly do I get results?

AI Panels delivers results in days — the exact timeline depends on the complexity and scope of the study. Your Tastewise team will confirm the delivery window when you scope the project.

06 When is AI Panels available?

AI Panels is currently in early access. Talk to your Tastewise account team or request early access through this page to be in the first cohort.

07 Is AI Panels included in my Tastewise plan?

AI Panels pricing and plan inclusion will be confirmed at launch. Request early access to get details first.

08 Can I use AI Panels findings in retail or buyer meetings?

Yes. Every finding comes with confidence scores, validation flags, and traceable methodology — built to hold up in any internal or external review.

You’ve been carrying the question. Now you can get the answer.

AI Panels is in early access. Request a spot in the first cohort and bring your highest-stakes consumer call.

Request early access