The 2024 UK Trend Prediction Report

Tastewise has built a global reputation for accurately predicting food and drink trends. Now, we bring our expertise to the UK. Explore the inaugural UK Trend Report to uncover the insights shaping the future of the industry and position your brand ahead of the curve.

Download the UK 2024 report

Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
Nestle
Campbells
Givaudan
KraftHeinz
PepsiCo
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What’s in the report?

Don’t miss the evolving UK consumer preferences, ingredient trends, and dining habits shaping 2024.

  • Sustainability trends: How are UK consumers redefining eco-conscious choices?
  • Powerhouse ingredients: What flavors and nutrients will dominate menus?
  • Functional health: Which wellness claims will capture attention?
  • New dining occasions: What formats are reshaping late-night snacking and more?
  • Global cuisines: Which South/East Asian flavors are trending locally?
  • Foodservice evolution: What’s next for UK menus and dining experiences?