“What are the latest cocktail trends?”
Interest in Bloody Mary cocktail kits for delivery is up +737% YoY
New Product Development

Inspired Product Innovation, Driven by Consumer Insights

Create the next viral product for your consumers. Understand where to invest energy and resources. Supercharge your R&D process.

~1 YR

average timeline for bringing a product to market for more than 65% of R&D teams


of new CPG products fail


of corporate executives use Big Data projects to build a competitive edge

What Can Tastewise Product Innovation Insights Do for You?

The Tastewise solution for product innovation generates critical, real-time insights tailored to the needs of R&D departments across the food and beverage industry.

Become the Expert

Track holistic trend lifecycles from origin through evolution in at-home or away-from home food experiences.

Uncover Opportunities

Spot emerging ingredients in both home and restaurant cooking to drive innovative products; identify trending pairings to expand reach.

Innovate Smarter

Develop innovative products based on emerging ingredients and trends, both in the home and at restaurants.

Accelerate Development

Have the data you need already in pocket for successful pitches – both internally and with partners. Save time with an easy-to-use solution.

Why Tastewise?
The Tastewise flavor solution generates critical, real-time insights tailored to the needs of flavor developers across food and beverage segments.

Trend Synthesis Database

Explore menu mentions and social conversations in both restaurants and at home to discover trending flavors and applications.

Ingredient Drill-Down

Sort flavors by trending ingredients in both restaurant and home to see fast-trending new flavors.

Consumer Connection

Uncover the “why” behind the trends driving the industry and create a long-term strategy that speaks directly to your consumers.

Time Saver

With easy-to-use reports, our flavor solution is a one-stop-shop for understanding everything about flavor trends – quickly.
Transform your food

Ready to transform your food & beverage brand?

Create a free account to see how Tastewise can take your marketing, sales, and product innovation to the next level.