How can you understand what makes up the peaks and valleys of a trend's lifecycle, then leverage that knowledge to support your innovation pipeline?

Marketers, product innovators, sales teams: take note! Our latest report dives into three types of food and beverage trends, and explores what makes them "tick" - from origin to maturation.

Questions explored:

• What signals point to a trend's future success?
• How can I monitor audience interaction throughout the lifecycle of a trend ?
• How do foodservice and home cooking trends influence one another?