Hospitality development today is heavily reliant on market surveys and syndicated research. This approach is limited in its ability to capture and understand local consumer insights and growing trends in real time.
Our in-depth hospitality reports combine the art of designing F&B experiences with the power of real-time social data: tracking upwards of 180K restaurants, 2M recipes and billions of social conversations and tapping directly into the consumer consciousness that drives hospitality.
“Diving far deeper than simply understanding consumer preferences, Tastewise’s insights help design menus to suit our guests’ tastes.”
Global VP of Marriott International’s Pure Grey
of new culinary ventures go out of business within just 3 years of their launch
of enterprise executives believe that data is critical for corporate survival
of corporate executives have initiated Big Data projects to seize a competitive edge
The Tastewise hospitality solution allows F&B developers (hotels, restaurant groups, airports, shopping malls and more…) to minimize risks and identify potential gaps in the market. Tastewise generates critical location-based real-time culinary insights, benchmarked against influential neighbors and national figures regarding:
Which of the location’s popular cuisines are underrepresented and by how much?
Which tastes and diets define your clientele?
What are the dining habits for your potential clientele?
How potential customers like their food cooked, prepared and described
Tastewise uses the data collected to generate a Target Audience study with relevant F&B influencers, allowing you to incorporate data-driven marketing insights into your planning and identify the global F&B trends that are most suited to your development