whey protein Trends

Highlights

Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with whey protein
#1matcha green tea
#2matcha
#3protein powder
#4coffee
#5pumpkin
72.72%
#6oats
45.09%
#7smoothie
39.81%
#8oatmeal
31.68%
#9peanut butter
25.62%
#10cookies
0.93%
Restaurants Percentage of restaurants that serve whey protein

0.05%

74 of 152,871 Restaurants

Top dish:

Online Recipes Percentage of all online whey protein recipes

0%

28 of 1,435,327 Recipes

Top recipe:
Chocolate Whey Protein Energy Bites

Overview

whey protein Growth Over Time How whey protein has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.010.020.030.040.050.060.070.08
Year Over Year WHEY PROTEIN growth or decline vs one year ago
4.93%
Yearly Eating Frequency Average yearly consumption of whey protein per consumer
2.4
Share of Plate The percentage of the average American diet that whey protein represents
Eat in vs Eat out The popularity of whey protein at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve whey protein

0.05%

74 of 152,871 Restaurants

Top dish:

Online Recipes Percentage of all online whey protein recipes

0%

28 of 1,435,327 Recipes

Top recipe:
Chocolate Whey Protein Energy Bites

Innovation Analysis

The most popular ingredients, flavors, and variations for whey protein, as well as the food and beverage combinations trending and fading over the past year

dairy Trends Highlights the most popular dairy ingredients with whey protein, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1whey
Fastest Falling dairy Ingredients
#1whey
34.83%
beverages Trends Highlights the most popular beverages ingredients with whey protein, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1smoothie
64.03%
#2coffee
32.88%
#3matcha green tea
3.09%
Fastest Rising beverages Ingredients
#1matcha green tea
#2coffee
#3smoothie
39.81%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with whey protein, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
#2matcha
9.61%
Fastest Rising spices and herbs Ingredients
#1matcha
Fastest Falling spices and herbs Ingredients
#1chocolate
12.04%
grains Trends Highlights the most popular grains ingredients with whey protein, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1oats
60.11%
#2oatmeal
39.89%
Fastest Rising grains Ingredients
#1oats
45.09%
#2oatmeal
31.68%
condiments Trends Highlights the most popular condiments ingredients with whey protein, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1peanut butter
Fastest Rising condiments Ingredients
#1peanut butter
25.62%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with whey protein, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1protein powder
60.81%
#2pancakes
20.95%
#3cookies
18.24%
Fastest Rising bakery and desserts Ingredients
#1protein powder
#2cookies
0.93%
Fastest Falling bakery and desserts Ingredients
#1pancakes
32.74%
vegetables Trends Highlights the most popular vegetables ingredients with whey protein, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
Fastest Rising vegetables Ingredients
#1pumpkin
72.72%
fruits Trends Highlights the most popular fruits ingredients with whey protein, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1bananas
Fastest Falling fruits Ingredients
#1bananas
21.14%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose whey protein compared to all other dishes
fitness
305.73%
protein
47.77%
weight loss
18.40%
Diets Over Time The dietary references with whey protein over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1802.557.51012.51517.52022.52527.5
  • Clean Eating
  • Gluten Free
  • Vegan
  • Low Carb

Restaurant Analysis

A look at the most popular whey protein dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve whey protein

0.05%

Cuisine Penetration The most popular restaurant cuisine to feature whey protein

smoothie juice bar

26%
whey protein Pricing Analysis Average price of whey protein across the variously priced restaurants, from cheapest to most expensive
$1.95$1.82$2.56AVG$$$

Home Cooking

Highlighting the leading online whey protein recipes and their penetration

Recipe Count How many online recipes exist for whey protein
28
Used As Ingredient How many online recipes use whey protein as an ingredient
27
Top Online Recipes The most notable variations of whey protein recipes found online, and how they have performed over the past year
#1

Chocolate Whey Protein Energy Bites from Savvy Sandi

#2

Whey Protein Waffles from Busy But Healthy

#3

Glazed Protein Donuts with Jamie Eason Whey Protein from Andréa's Protein Cakery

#4

Blueberry, Strawberry, Almond Milk & Whey Protein Smoothie from SparkRecipes

#5

Blueberry, Strawberry, Almond Milk & Whey Protein Smoothie from SparkRecipes

#6

Meyer Lemon and Starfruit Protein Cupcakes with Jamie Eason Whey Protein from Andréa's Protein Cakery

#7

Pumpkin Spice Whey Protein Waffles from Busy But Healthy

#8

Peanut Butter Vanilla Whey Protein Powder Balls from SparkRecipes

#9

Whey Protein Oatmeal Raisin Cookies from Billy Parisi

#10

Protein Snowflake Cheesecakes with Jamie Eason Whey Protein from Andréa's Protein Cakery

#11

Whey Protein Breakfast Blast from Whole Foods Market

#12

Whey Protein Breakfast Blast from Whole Foods Market