taco Trends

Highlights

Top 4 restaurant dishesSee More Most popular taco dishes in restaurants
#1BEER BATTERED AVOCADO TACO
Seabirds Kitchen (Costa Mesa, California)
#2BEEF TACO
Koja Kitchen W. San Jose (San José, California)
#3CARNE ASADA TACO
The Taco Stand Miami (Miami, Florida)
#4STREET TACO COMBO
Matador Cantina (Fullerton, California)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with taco
Restaurants Percentage of restaurants that serve taco

12.3%

18,716 of 152,171 Restaurants
Online Recipes Percentage of all online taco recipes

0.74%

12,704 of 1,717,973 Recipes

Overview

taco Growth Over Time How taco has risen or fallen in popularity over the past year
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '1900.10.20.30.40.50.60.70.80.91
Year Over Year TACO growth or decline vs one year ago
40.73%
Yearly Eating Frequency Average yearly consumption of taco per consumer
2.1
Share of Plate The percentage of the average American diet that taco represents
Eat in vs Eat out The popularity of taco at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve taco

12.3%

18,716 of 152,171 Restaurants
Online Recipes Percentage of all online taco recipes

0.74%

12,704 of 1,717,973 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for taco, as well as the food and beverage combinations trending and fading over the past year

meat Trends Highlights the most popular meat ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
28.66%
#2beef
17.82%
#3steak
15.65%
#4pork
14.25%
#5chorizo
5.73%
#6bacon
5.03%
#7brisket
3.41%
#8pork belly
2.79%
#9turkey
2.48%
#10pulled pork
2.4%
#11lamb
1.16%
#12hot dogs
0.62%
Fastest Rising meat Ingredients
#1hot dogs
#2lamb
#3brisket
58.72%
#4turkey
33.72%
#5steak
26.07%
#6pork
24.66%
#7beef
7.67%
#8chicken
5.01%
Fastest Falling meat Ingredients
#1bacon
21.2%
#2pork belly
19.75%
#3chorizo
4.27%
#4pulled pork
1.7%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1guacamole
46.48%
#2salad
24.77%
#3ice cream
11.15%
#4hamburger
3.52%
#5eggs
3.29%
#6tofu
2.93%
#7nachos
2.46%
#8tostadas
2.35%
#9kimchi
1.76%
#10enchiladas
1.29%
Fastest Rising perishables and prepared Ingredients
#1kimchi
#2guacamole
39.61%
#3tofu
37.06%
#4tostadas
14.95%
#5nachos
12.68%
#6hamburger
4.94%
Fastest Falling perishables and prepared Ingredients
#1ice cream
49.73%
#2eggs
25.94%
#3salad
22.32%
#4enchiladas
2.42%
alcohol Trends Highlights the most popular alcohol ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1tequila
43.48%
#2margarita
38.04%
#3wine
11.74%
#4cocktail
6.74%
Fastest Rising alcohol Ingredients
#1tequila
#2margarita
43.50%
#3wine
24.71%
Fastest Falling alcohol Ingredients
#1cocktail
17.19%
dairy Trends Highlights the most popular dairy ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
70.09%
#2queso
19%
#3sour cream
10.92%
Fastest Rising dairy Ingredients
#1queso
5.88%
Fastest Falling dairy Ingredients
#1sour cream
15.64%
#2cheese
12.73%
seafood Trends Highlights the most popular seafood ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1fish
62.76%
#2salmon
15.54%
#3tuna
12.32%
#4lobster pieces
9.38%
Fastest Rising seafood Ingredients
#1tuna
1.90%
Fastest Falling seafood Ingredients
#1salmon
20.03%
#2lobster pieces
14.27%
#3fish
0.28%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1cilantro
54.79%
#2chipotle
23.29%
#3chocolate
21.92%
Fastest Rising spices and herbs Ingredients
#1cilantro
6.65%
Fastest Falling spices and herbs Ingredients
#1chocolate
56.83%
#2chipotle
2.89%
vegetables Trends Highlights the most popular vegetables ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1corn
43.84%
#2lettuce
26.6%
#3onion
17.73%
#4cauliflower
11.82%
Fastest Rising vegetables Ingredients
#1cauliflower
8.70%
#2onion
5.99%
Fastest Falling vegetables Ingredients
#1corn
6.74%
#2lettuce
0.96%
condiments Trends Highlights the most popular condiments ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1hot sauce
32.49%
#2marina sauce
27.92%
#3pico de gallo
26.4%
#4salsa verde
13.2%
Fastest Rising condiments Ingredients
#1marina sauce
#2hot sauce
12.99%
Fastest Falling condiments Ingredients
#1pico de gallo
34.07%
#2salsa verde
1.7%
grains Trends Highlights the most popular grains ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1rice
71.94%
#2pasta
28.06%
Fastest Rising grains Ingredients
#1pasta
26.60%
#2rice
7.65%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1tortillas
54.89%
#2candy
32.33%
#3bread
9.02%
#4donuts
3.76%
Fastest Rising bakery and desserts Ingredients
#1candy
#2donuts
#3bread
Fastest Falling bakery and desserts Ingredients
#1tortillas
17.44%
beverages Trends Highlights the most popular beverages ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
Fastest Rising beverages Ingredients
#1coffee
fruits Trends Highlights the most popular fruits ingredients with taco, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1pineapple
Fastest Falling fruits Ingredients
#1pineapple
33.83%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose taco compared to all other dishes
fitness
15.55%
weight loss
3.93%
meal prep
2.20%
Diets Over Time The dietary references with taco over time
Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '190123456789
  • vegan
  • vegetarian
  • clean eating
  • gluten free

Restaurant Analysis

A look at the most popular taco dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve taco

12.3%

Cuisine Penetration The most popular restaurant cuisine to feature taco

mexican restaurant

40 %
taco Pricing Analysis Average price of taco across the variously priced restaurants, from cheapest to most expensive
$7.41$5.82$8.2$9.37$11.71AVG$$$$$$$$$$
Most Popular taco Dishes The most notable variations of taco served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Beer Battered Avocado Taco Seabirds KitchenCosta MesaCalifornia
#2 Beef Taco Koja Kitchen W. San JoseSan JoséCalifornia
#3 Carne Asada Taco The Taco Stand MiamiMiamiFlorida
#4 Street Taco Combo Matador CantinaFullertonCalifornia
#5 Al Pastor Taco The Taco Stand MiamiMiamiFlorida
#6 Taco Salad Chuy'sWinter ParkFlorida
#7 Carne Asada Grilled Steak Taco Los Tacos No.1NycNew York
#8 Steak Taco OMG TacosDallasTexas
#9 Shrimp Taco Otto's TacosNycNew York
#10 Chicken Tikka Masala Naan Taco Taco MahalNycNew York
Menu Items How many total instances of taco found in restaurants across the country
84,741
Dish Count Per Menu The average number of taco variations on a restaurant's menu
4.53

Home Cooking

Highlighting the leading online taco recipes and their penetration