Highlights
Top 4 restaurant dishes Most popular taco dishes in restaurants See More
Top rising variations The fastest rising ingredients, flavors, drinks etc with taco See More
Overview
taco Growth Over Time How taco has risen or fallen in popularity over the past year
Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '19Jun '19Jul '19Aug '1900.250.50.7511.251.51.7522.252.52.75
Year Over Year
Taco growth or decline vs one year ago
24.68%
Yearly Eating Frequency
Average yearly consumption of taco per consumer
2.62
The percentage of the average American diet that taco represents Share of Plate
The popularity of taco at home vs at restaurants. The dashed black line represents the breakdown of the industry average Eating In VS. Eating Out
  • Eat In
  • Market Avg.
  • Eat Out
Innovation Analysis
The most popular ingredients, flavors, and variations for taco, as well as the food and beverage combinations trending and fading over the past year
Diets & Traits Why people choose this dish, and how it performed in various popular diets over the past year
Diets Over Time The dietary references with taco over time
Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '19Jun '19Jul '19Aug '1900.511.522.533.544.555.566.577.5
  • vegan
  • vegetarian
  • gluten free
  • clean eating
Top Motivators The leading reasons consumers choose taco compared to all other dishes
Restaurant Analysis A look at the most popular taco dishes served in restaurants, their price points, and popularity
taco Pricing Analysis Average price of taco across the variously priced restaurants, from cheapest to most expensive
$8.86$6.76$9.46$10.58$12.82AVG$$$$$$$$$$
Restaurant Penetration Percentage of restaurants that serve taco
19.61%
Cuisine Penetration The most popular restaurant cuisine to feature taco
mexican restaurant
35%
Menu Items How many total instances of taco found in restaurants across the country
177,870
Dish Count Per Menu The average number of taco variations on a restaurant's menu
4.81
Most Popular taco Dishes The most notable variations of taco served across the country
Home Cooking Highlighting the leading online taco recipes and their penetration