Food Trends Highlights
Top 4 restaurant dishes Most popular michelob ultra dishes in restaurants See More
Buffalo Wild Wings (Richmond, Texas)
Hooters (Selma, Texas)
Dempsey's (Lawrence, Kansas)
Brassie Pub (Hamilton, Ontario)
Top rising variations The fastest rising ingredients, flavors, drinks etc with michelob ultra See More
Percentage of restaurants that serve michelob ultra Restaurants

3.74%

10,291 of 274,982 Restaurants
Overview
michelob ultra Growth Over Time How michelob ultra has risen or fallen in popularity over the past year
Jan '19Feb '19Mar '19Apr '19May '19Jun '19Jul '19Aug '19Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '2000.00250.0050.00750.010.01250.015
Year Over Year
Michelob Ultra growth or decline vs one year ago
20.06%
Yearly Eating Frequency
Average yearly consumption of michelob ultra per consumer
1.65
The percentage of the average American diet that michelob ultra represents Share of Plate
The popularity of michelob ultra at home vs at restaurants. The dashed black line represents the breakdown of the industry average Eating In VS. Eating Out
  • Eat In
  • Market Avg.
  • Eat Out
Percentage of restaurants that serve michelob ultra Restaurants

3.74%

10,291 of 274,982 Restaurants
Innovation Analysis
The most popular ingredients, flavors, and variations for michelob ultra, as well as the food and beverage combinations trending and fading over the past year
alcohol Trends Highlights the most popular alcohol ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1michelob ultra
37.24%
#2beer
26.2%
#3michelob
13.66%
#4bud light
6.49%
#5cocktail
2.95%
#6corona
2.52%
#7budweiser
2.49%
#8wine
2.22%
#9coors light
2.11%
#10miller lite
2.09%
Fastest Rising alcohol Ingredients
#1miller lite
80.61%
#2corona
69.99%
#3budweiser
40.74%
#4cocktail
30.73%
#5michelob
29.42%
Fastest Falling alcohol Ingredients
#1tequila
89.68%
#2champagne
74.2%
#3bourbon
65.6%
#4vodka
55.77%
#5amber beer
48.4%
food Trends Highlights the most popular food ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top food Ingredients
#1meats
27.28%
#2seafood
11.84%
#3wing
10.87%
#4burger
9.52%
#5coors light
8.78%
#6pizza
8.57%
#7ice
7.48%
#8tacos
7.09%
#9salad
4.39%
#10sandwich
4.13%
Fastest Rising food Ingredients
#1salad
#2sandwich
#3burger
63.41%
#4wing
59.50%
#5pizza
50.12%
#6coors light
3.21%
Fastest Falling food Ingredients
#2seafood
54.13%
#3meats
14.32%
#4ice
12.27%
#5tacos
8.26%
meat Trends Highlights the most popular meat ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1chicken
24.48%
#2steak
23.98%
#3pork
9.4%
#4beef
8.83%
#5bacon
8.33%
#6sausage
8.04%
#7hot dog
4.67%
#8franks
4.67%
#9ribeye
2.94%
#10pepperoni
2.3%
Fastest Rising meat Ingredients
#1brisket
#2sausage
54.81%
#3beef
41.91%
#4bacon
20.41%
#5chicken
13.53%
Fastest Falling meat Ingredients
#2pepperoni
100%
#3franks
90.62%
#4hot dog
90.62%
#5pork
85.26%
beverages Trends Highlights the most popular beverages ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1seltzer
19.24%
#2water
17.29%
#3soda
13.71%
#4juice
11.92%
#5coffee
10.9%
#6tea
9.42%
#7cider
4.28%
#8fruit juice
4.13%
#9coke
3.74%
#10iced tea
2.41%
Fastest Rising beverages Ingredients
#1coke
#2milkshake
#3iced coffee
#4orange juice
#5fruit punch
#6iced tea
#7seltzer
#8tea
#9cider
#10coffee
85.78%
Fastest Falling beverages Ingredients
#2soda
38.07%
#3fruit juice
22.59%
#4juice
13.99%
fruits Trends Highlights the most popular fruits ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1lime
26.94%
#2lemon
10.76%
#3apple
10.31%
#4berries
10.04%
#5pear
9.58%
#6mango
9.22%
#7pineapple
7.05%
#8dates
5.06%
#9strawberries
4.61%
#10orange
2.89%
Fastest Rising fruits Ingredients
#1strawberries
#2blackberries
#3watermelon
#4plums
#5asian pear
#6mango
#7dates
#8pineapple
54.81%
#9orange
3.21%
Fastest Falling fruits Ingredients
#1pear
48.4%
#2apple
48.4%
#3lemon
48.4%
#4berries
17.43%
#5lime
13.99%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1frosting
29.42%
#2bread
23.29%
#3roll
7.33%
#4cake
6.53%
#5sugar
6.02%
#6pie
5.82%
#7sweetener
4.92%
#8pastry
4.62%
#9toast
4.42%
#10pretzels
2.01%
Fastest Rising bakery and desserts Ingredients
#1waffles
#2dark chocolate
#3flour
#4churro
#5brioche
#6roll
#7sugar
3.21%
#8sweetener
3.21%
Fastest Falling bakery and desserts Ingredients
#2cake
90.62%
#3toast
58.72%
#4flatbreads
48.4%
#5pastry
48.4%
vegetables Trends Highlights the most popular vegetables ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1sun-dried tomatoes
15.5%
#2onion
9.69%
#3greens
9.32%
#4potatoes
9.08%
#5tomatoes
8.47%
#6jalapeno
7.99%
#7carrots
6.78%
#8mushrooms
6.66%
#9corn
6.17%
#10celery
5.81%
Fastest Rising vegetables Ingredients
#1carrots
#2cabbage
#3onion
#4avocado
72.01%
#5potatoes
54.81%
#6beans
3.21%
Fastest Falling vegetables Ingredients
#2celery
100%
#3jalapeno
100%
#4mushrooms
65.6%
#5sun-dried tomatoes
65.6%
dairy Trends Highlights the most popular dairy ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cheese
44.72%
#2cream
12.59%
#3butter
12.16%
#4parmesan
7.09%
#5cheddar
5.64%
#6selles-sur-cher cheese
5.21%
#7milk
4.49%
#8mozzarella
2.89%
#9sour cream
2.46%
#10pepper jack
2.46%
Fastest Rising dairy Ingredients
#1cheddar
#2milk
#3sour cream
#4selles-sur-cher cheese
#5butter
3.21%
#6parmesan
3.21%
Fastest Falling dairy Ingredients
#2pepper jack
100%
#4cream
17.43%
#5cheese
13.99%
seafood Trends Highlights the most popular seafood ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1shrimp
44.69%
#2prawns
44.69%
#3crawfish
6.69%
#4calamari
1.77%
#5shrimp meat
0.59%
#6lobster tails
0.39%
#7squid
0.39%
#8lump crab meat
0.39%
#9crab meat
0.39%
Fastest Falling seafood Ingredients
spices and herbs Trends Highlights the most popular spices and herbs ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1garlic
20.19%
#2salt
17.4%
#3chocolate
14.62%
#4hops
13.92%
#5mint
9.05%
#6tajin
5.1%
#7ginger
4.41%
#8basil
3.94%
#9vanilla
3.25%
#10chipotle
2.78%
Fastest Rising spices and herbs Ingredients
#1mint
#2vanilla
#3cinnamon
#4parsley
#5chocolate
#6hops
#7basil
#8salt
3.21%
Fastest Falling spices and herbs Ingredients
fish Trends Highlights the most popular fish ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top fish Ingredients
#1fish
67.68%
#2ceviche
26.77%
#3tuna
1.77%
#4sea bass
0.76%
#5ahi tuna
0.76%
#6mahi mahi
0.76%
#7tilapia
0.51%
#8red snapper
0.51%
#9salmon steaks
0.51%
Fastest Rising fish Ingredients
#1tuna
#2sea bass
#3ceviche
3.21%
Fastest Falling fish Ingredients
condiments Trends Highlights the most popular condiments ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1chili
29.01%
#2salsa
12.47%
#3paste
10.94%
#4oil
8.14%
#5stuffing
6.11%
#6jam
6.11%
#7honey
5.09%
#8hot sauce
5.09%
#9peanut butter
4.83%
#10lime juice
4.33%
Fastest Rising condiments Ingredients
#1salsa
#2honey
#3lime juice
#4syrup
#5agave
#6paste
Fastest Falling condiments Ingredients
#4jam
100%
grains Trends Highlights the most popular grains ingredients with michelob ultra, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1pasta
37.54%
#2spaghetti
27.44%
#3grits
9.78%
#4barley
7.57%
#5malt
5.36%
#6shells
4.42%
#7noodles
3.15%
#8macaroni
2.21%
#9white rice
0.95%
#10oats
0.95%