matcha tea Trends

Highlights

Top 4 restaurant dishesSee More Most popular matcha tea dishes in restaurants
#1COLD BREW MATCHA TEA
Loulou Sweet & Savory Ice Cream And Coffee Shop (Minneapolis, Minnesota)
#2MATCHA GREEN TEA
Iceskimo (San Diego, California)
#3MATCHA LATTE TEA
Solid Coffee Roasters (Artesia, California)
#4MATCHA GREEN TEA LATTE
Republique (La, California)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with matcha tea
Restaurants Percentage of restaurants that serve matcha tea

0.19%

290 of 150,634 Restaurants
Online Recipes Percentage of all online matcha tea recipes

0.02%

334 of 1,918,479 Recipes

Overview

matcha tea Growth Over Time How matcha tea has risen or fallen in popularity over the past year
Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1900.0250.050.0750.10.1250.15
Year Over Year MATCHA TEA growth or decline vs one year ago
17.62%
Yearly Eating Frequency Average yearly consumption of matcha tea per consumer
1.68
Share of Plate The percentage of the average American diet that matcha tea represents
Eat in vs Eat out The popularity of matcha tea at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve matcha tea

0.19%

290 of 150,634 Restaurants
Online Recipes Percentage of all online matcha tea recipes

0.02%

334 of 1,918,479 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for matcha tea, as well as the food and beverage combinations trending and fading over the past year

spices and herbs Trends Highlights the most popular spices and herbs ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1matcha
#2chocolate
5.02%
#3tapioca
4.49%
Fastest Rising spices and herbs Ingredients
#1tapioca
#2matcha
1.01%
Fastest Falling spices and herbs Ingredients
#1chocolate
23.14%
beverages Trends Highlights the most popular beverages ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1green tea
62.5%
#2coffee
26.77%
#3smoothie
4.74%
#4black tea
2.47%
#5espresso
2.25%
#6water
1.28%
Fastest Rising beverages Ingredients
#1water
#2coffee
#3smoothie
#4espresso
#5black tea
21.75%
#6green tea
0.50%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
Fastest Rising perishables and prepared Ingredients
#1ice cream
22.73%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
85.74%
#2cookies
14.26%
Fastest Rising bakery and desserts Ingredients
#1cookies
#2cake
26.37%
dairy Trends Highlights the most popular dairy ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1milk
Fastest Rising dairy Ingredients
#1milk
fruits Trends Highlights the most popular fruits ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
#2mango
6.9%
Fastest Rising fruits Ingredients
#1mango
#2strawberries
59.67%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose matcha tea compared to all other dishes
fitness
14.45%
snack
2.41%
clean eating
2.06%
Diets Over Time The dietary references with matcha tea over time
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '1901.252.53.7556.257.58.751011.2512.5
  • vegan
  • clean eating
  • vegetarian
  • gluten free

Restaurant Analysis

A look at the most popular matcha tea dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve matcha tea

0.19%

Cuisine Penetration The most popular restaurant cuisine to feature matcha tea

coffee shop

22 %
matcha tea Pricing Analysis Average price of matcha tea across the variously priced restaurants, from cheapest to most expensive
$5.02$4.25$4.94$7.31$12.5AVG$$$$$$$$$$
Most Popular matcha tea Dishes The most notable variations of matcha tea served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Cold Brew Matcha Tea Loulou Sweet & Savory Ice Cream and Coffee ShopMinneapolisMinnesota
#2 Matcha Green Tea IceskimoSan DiegoCalifornia
#3 Matcha Latte Tea Solid Coffee RoastersArtesiaCalifornia
#4 Matcha Green Tea Latte RepubliqueLaCalifornia
#5 Matcha Bean Yokan Hoji Tea Jelly Kajitsu Shojin CuisineNycNew York
#6 Matcha Latte Green Tea Asian MintHighland ParkTexas
#7 Iced Matcha Green Tea Juice Amami Japanese Cocktail BarNycNew York
#8 Matcha Tea Latte Mint + CraftSan Luis ObispoCalifornia
#9 Matcha Green Tea Soy Latte Yauatcha HoustonHoustonTexas
#10 Sweetened Iced Matcha Green Tea Ring - Baked Tofu DonutsLaCalifornia
Menu Items How many total instances of matcha tea found in restaurants across the country
407
Dish Count Per Menu The average number of matcha tea variations on a restaurant's menu
1.4

Home Cooking

Highlighting the leading online matcha tea recipes and their penetration