matcha tea Trends

Highlights

Top 4 restaurant dishesSee More Most popular matcha tea dishes in restaurants
#1COLD BREW MATCHA TEA
Loulou Sweet & Savory Ice Cream And Coffee Shop (Minneapolis, Minnesota)
#2MATCHA GREEN TEA LATTE
Republique (La, California)
#3MATCHA BEAN YOKAN HOJI TEA JELLY
Kajitsu Shojin Cuisine (Nyc, New York)
#4MATCHA GREEN TEA
Iceskimo (San Diego, California)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with matcha tea
#1tapioca
#2ginger
#3crepes
84.25%
#4donuts
52.94%
#5milk
44.86%
#6espresso
27.24%
#7matcha powder
26.67%
#8tea
17.90%
#9strawberries
15.36%
Restaurants Percentage of restaurants that serve matcha tea

0.19%

295 of 152,763 Restaurants
Online Recipes Percentage of all online matcha tea recipes

0.02%

308 of 1,593,361 Recipes

Overview

matcha tea Growth Over Time How matcha tea has risen or fallen in popularity over the past year
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.0250.050.0750.10.125
Year Over Year MATCHA TEA growth or decline vs one year ago
16.64%
Yearly Eating Frequency Average yearly consumption of matcha tea per consumer
1.69
Share of Plate The percentage of the average American diet that matcha tea represents
Eat in vs Eat out The popularity of matcha tea at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve matcha tea

0.19%

295 of 152,763 Restaurants
Online Recipes Percentage of all online matcha tea recipes

0.02%

308 of 1,593,361 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for matcha tea, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1tea
47.72%
#2green tea
33.69%
#3coffee
12.4%
#4smoothie
2.22%
#5matcha powder
2.03%
#6espresso
1.06%
#7black tea
0.89%
Fastest Rising beverages Ingredients
#1black tea
#2espresso
27.24%
#3matcha powder
26.67%
#4tea
17.90%
Fastest Falling beverages Ingredients
#1smoothie
36%
#2green tea
28.38%
#3coffee
25.02%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1matcha
#2chocolate
5.47%
#3tapioca
2.44%
#4ginger
0.62%
Fastest Rising spices and herbs Ingredients
#1tapioca
#2ginger
Fastest Falling spices and herbs Ingredients
#1chocolate
31.91%
#2matcha
8.08%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
Fastest Falling perishables and prepared Ingredients
#1ice cream
30.45%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
45.74%
#2pastry
34.24%
#3waffles
5.89%
#4crepes
5.05%
#5donuts
4.58%
#6cookies
4.49%
Fastest Rising bakery and desserts Ingredients
#1crepes
84.25%
#2donuts
52.94%
Fastest Falling bakery and desserts Ingredients
#1pastry
85.36%
#2cookies
32.37%
#3cake
23.53%
#4waffles
13.41%
vegetables Trends Highlights the most popular vegetables ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1green gram
Fastest Falling vegetables Ingredients
#1green gram
31.6%
dairy Trends Highlights the most popular dairy ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1milk
Fastest Rising dairy Ingredients
#1milk
44.86%
fruits Trends Highlights the most popular fruits ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
Fastest Rising fruits Ingredients
#1strawberries
15.36%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose matcha tea compared to all other dishes
fitness
15.85%
snack
2.44%
clean eating
2.38%
Diets Over Time The dietary references with matcha tea over time
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1801.252.53.7556.257.58.751011.25
  • vegan
  • clean eating
  • vegetarian
  • gluten free

Restaurant Analysis

A look at the most popular matcha tea dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve matcha tea

0.19%

Cuisine Penetration The most popular restaurant cuisine to feature matcha tea

coffee shop

22 %
matcha tea Pricing Analysis Average price of matcha tea across the variously priced restaurants, from cheapest to most expensive
$4.99$4.19$5.19$7.6$6AVG$$$$$$$$$$
Most Popular matcha tea Dishes The most notable variations of matcha tea served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Cold Brew Matcha Tea Loulou Sweet & Savory Ice Cream and Coffee ShopMinneapolisMinnesota
#2 Matcha Green Tea Latte RepubliqueLaCalifornia
#3 Matcha Bean Yokan Hoji Tea Jelly Kajitsu Shojin CuisineNycNew York
#4 Matcha Green Tea IceskimoSan DiegoCalifornia
#5 Matcha Latte Tea Solid Coffee RoastersArtesiaCalifornia
#6 Iced Matcha Green Tea Juice Amami Japanese Cocktail BarNycNew York
#7 Matcha Milk Tea TIGER BITESBellevueWashington
#8 Iced Matcha Tea Kale Me CrazyMariettaGeorgia
#9 Matcha Green Tea Donut Ring - Baked Tofu DonutsLaCalifornia
#10 Lychee Matcha Tea Spot Dessert BarNycNew York
Menu Items How many total instances of matcha tea found in restaurants across the country
412
Dish Count Per Menu The average number of matcha tea variations on a restaurant's menu
1.4

Home Cooking

Highlighting the leading online matcha tea recipes and their penetration

Recipe Count How many online recipes exist for matcha tea
308
Used As Ingredient How many online recipes use matcha tea as an ingredient
162
Top Online Recipes The most notable variations of matcha tea recipes found online, and how they have performed over the past year
1

Healthy Matcha Green Tea Overnight Oats from dessertswithbenefits.com

2

Healthy Matcha Green Tea Almond Shortbread Cookies from dessertswithbenefits.com

3

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

4

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

5

No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP] from A Squirrel in the Kitchen

6

Healthy Matcha Green Tea Blondies from dessertswithbenefits.com

7

Healthy Matcha Green Tea Marshmallows (+ Video!) from dessertswithbenefits.com

8

Matcha Green Tea No-Bake Cheesecake from Tastemade

9

Super Green Smoothie with Matcha Tea from Jessica Gavin

10

Matcha Green Tea Waffles from Plating Pixels

11

Iced Matcha Green Tea Latte from Pinch of Yum