matcha tea Trends

Highlights

Top 4 restaurant dishesSee More Most popular matcha tea dishes in restaurants
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with matcha tea
#1black tea
#2tapioca
#3matcha powder
#4milk
71.78%
#5crepes
58.72%
#6tea
13.99%
Restaurants Percentage of restaurants that serve matcha tea

0.21%

319 of 152,871 Restaurants
Online Recipes Percentage of all online matcha tea recipes

0.02%

293 of 1,437,927 Recipes

Overview

matcha tea Growth Over Time How matcha tea has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.0250.050.0750.10.1250.15
Year Over Year MATCHA TEA growth or decline vs one year ago
9.59%
Yearly Eating Frequency Average yearly consumption of matcha tea per consumer
1.71
Share of Plate The percentage of the average American diet that matcha tea represents
Eat in vs Eat out The popularity of matcha tea at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve matcha tea

0.21%

319 of 152,871 Restaurants
Online Recipes Percentage of all online matcha tea recipes

0.02%

293 of 1,437,927 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for matcha tea, as well as the food and beverage combinations trending and fading over the past year

beverages Trends Highlights the most popular beverages ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1tea
47.93%
#2green tea
34.66%
#3coffee
12%
#4smoothie
2.32%
#5matcha powder
2.21%
#6black tea
0.89%
Fastest Rising beverages Ingredients
#1black tea
#2matcha powder
#3tea
13.99%
Fastest Falling beverages Ingredients
#1smoothie
43.54%
#2coffee
37.54%
#3green tea
20.42%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1matcha
#2chocolate
5.66%
#3tapioca
2.01%
Fastest Rising spices and herbs Ingredients
#1tapioca
Fastest Falling spices and herbs Ingredients
#1chocolate
31.46%
#2matcha
9.34%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
Fastest Falling perishables and prepared Ingredients
#1ice cream
46%
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
47.69%
#2pastry
36.85%
#3waffles
6.03%
#4crepes
5%
#5cookies
4.43%
Fastest Rising bakery and desserts Ingredients
#1crepes
58.72%
Fastest Falling bakery and desserts Ingredients
#1pastry
86.74%
#2waffles
36.51%
#3cookies
25.67%
#4cake
20.87%
dairy Trends Highlights the most popular dairy ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1milk
Fastest Rising dairy Ingredients
#1milk
71.78%
fruits Trends Highlights the most popular fruits ingredients with matcha tea, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
Fastest Falling fruits Ingredients
#1strawberries
0.27%

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose matcha tea compared to all other dishes
fitness
15.73%
clean eating
2.52%
snack
2.50%
Diets Over Time The dietary references with matcha tea over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1801.252.53.7556.257.58.751011.25
  • Vegan
  • Clean Eating
  • Vegetarian
  • Gluten Free

Restaurant Analysis

A look at the most popular matcha tea dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve matcha tea

0.21%

Cuisine Penetration The most popular restaurant cuisine to feature matcha tea

coffee shop

21%
matcha tea Pricing Analysis Average price of matcha tea across the variously priced restaurants, from cheapest to most expensive
$5$4.32$5.17$7.6$6AVG$$$$$$$$$$
Most Popular matcha tea Dishes The most notable variations of matcha tea served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Cold Brew Matcha Tea Loulou Sweet & Savory Ice Cream and Coffee ShopMinneapolisMinnesota
#2 Matcha Milk Tea TIGER BITESBellevueWashington
#3 Matcha Bean Yokan Hoji Tea Jelly Kajitsu Shojin CuisineNew YorkNew York
#4 Matcha Green Tea IceskimoSan DiegoCalifornia
#5 Matcha Green Tea Latte RepubliqueLos AngelesCalifornia
#6 Matcha Latte Tea Solid Coffee RoastersArtesiaCalifornia
#7 Matcha Latte Green Tea Asian MintHighland ParkTexas
#8 Iced Matcha Tea Kale Me CrazyMariettaGeorgia
#9 Matcha Tea Healthy & Happy CafeMiamiFlorida
#10 Organic Iced Matcha Green Tea Eko EatsLos AngelesCalifornia
Menu Items How many total instances of matcha tea found in restaurants across the country
456
Dish Count Per Menu The average number of matcha tea variations on a restaurant's menu
1.43

Home Cooking

Highlighting the leading online matcha tea recipes and their penetration

Recipe Count How many online recipes exist for matcha tea
293
Used As Ingredient How many online recipes use matcha tea as an ingredient
152
Top Online Recipes The most notable variations of matcha tea recipes found online, and how they have performed over the past year
#1

No-Bake Matcha Green Tea Cheesecake [Dairy-Free-Gluten-Free-Paleo-AIP] from A Squirrel in the Kitchen

#2

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

#3

Healthy Matcha Green Tea Almond Shortbread Cookies from dessertswithbenefits.com

#4

Matcha Green Tea No-Bake Cheesecake from Tastemade

#5

Healthy Matcha Green Tea Marshmallows (+ Video!) from dessertswithbenefits.com

#6

Iced Matcha Green Tea Latte from Pinch of Yum

#7

Healthy Matcha Green Tea Chia Seed Pudding from dessertswithbenefits.com

#8

Vanilla Matcha Green Tea Latte from Fooduzzi

#9

Healthy Raw Matcha Green Tea Fudge from dessertswithbenefits.com

#10

Super Green Smoothie with Matcha Tea from Jessica Gavin

#11

Matcha Green Tea Waffles from Plating Pixels