marshmallows Trends

Highlights

Top 4 restaurant dishesSee More Most popular marshmallows dishes in restaurants
#1MARSHMALLOW HOT FUDGE SUNDAE
Ghiradelli Ice Cream Bar (Sf, California)
@smiley_tessy

$11.95

#2TOASTED MARSHMALLOW SHAKE
Good Stuff Eatery (Chicago, Illinois)
@jnewberries

$5.95

#3VANILLA OMG OOEY MARSHMALLOW
Xo Marshmallow (Chicago, Illinois)
@xo.marshmallow

$8.95

#4SWEET POTATO MARSHMALLOW
Left Coast Kitchen & Cocktails (Merrick, New York)
@jayandsamsadventures

$13.50

See more popular dishes
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with marshmallows
#1cannabis
#2cream butter
#3beer
#4candy
53.89%
#5cookies
49.56%
#6hamburger
48.42%
#7sugar
34.75%
#8peanut butter
21.91%
#9coconut
18.10%
#10coffee
12.53%
Restaurants Percentage of restaurants that serve marshmallows

1.03%

1,833 of 177,783 Restaurants

Top dish:
Marshmallow Hot Fudge Sundae

Online Recipes Percentage of all online marshmallows recipes

0.09%

1,860 of 1,979,825 Recipes

Top recipe:
Healthy Matcha Green Tea Marshmallows

Overview

marshmallows Growth Over Time How marshmallows has risen or fallen in popularity over the past year
Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '1900.0250.050.0750.10.1250.150.175
Year Over Year MARSHMALLOWS growth or decline vs one year ago
-2.05%
Yearly Eating Frequency Average yearly consumption of marshmallows per consumer
1.38
Share of Plate The percentage of the average American diet that marshmallows represents
Eat in vs Eat out The popularity of marshmallows at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve marshmallows

1.03%

1,833 of 177,783 Restaurants

Top dish:
Marshmallow Hot Fudge Sundae

Online Recipes Percentage of all online marshmallows recipes

0.09%

1,860 of 1,979,825 Recipes

Top recipe:
Healthy Matcha Green Tea Marshmallows

See the full report

Innovation Analysis

The most popular ingredients, flavors, and variations for marshmallows, as well as the food and beverage combinations trending and fading over the past year

spices and herbs Trends Highlights the most popular spices and herbs ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
#2vanilla
6.34%
#3matcha
2.29%
Fastest Falling spices and herbs Ingredients
#1vanilla
23.45%
#2matcha
7.51%
#3chocolate
4.99%
See more spices and herbs trends
bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
19.2%
#2candy
12.35%
#3sugar
12.02%
#4cookies
7.84%
#5pastry
7.69%
#6graham crackers
7.21%
#7sprinkles
6.67%
#8brownies
4.36%
#9whipped cream
4.18%
#10donuts
3.97%
#11cupcakes
3.52%
#12chocolate cake
3.4%
#13cookie dough
2.61%
#14waffles
2.49%
#15chocolate chips
1.11%
#16crepes
0.99%
#17pancakes
0.39%
Fastest Rising bakery and desserts Ingredients
#1cookie dough
66.61%
#2cupcakes
57.10%
#3candy
53.89%
#4chocolate chips
53.52%
#5cookies
49.56%
#6sugar
34.75%
#7brownies
21.91%
#8donuts
9.13%
Fastest Falling bakery and desserts Ingredients
#1chocolate cake
68.9%
#2pancakes
55.78%
#3crepes
53.02%
#4waffles
49.89%
#5sprinkles
46.48%
#6cake
21.96%
#7whipped cream
19.89%
#8pastry
17.94%
#9graham crackers
7.24%
See more bakery and desserts trends
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
#2hamburger
1.68%
Fastest Rising perishables and prepared Ingredients
#1hamburger
48.42%
Fastest Falling perishables and prepared Ingredients
#1ice cream
34.63%
See more perishables and prepared trends
condiments Trends Highlights the most popular condiments ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1nutella
56.03%
#2peanut butter
43.97%
Fastest Rising condiments Ingredients
#1peanut butter
21.91%
Fastest Falling condiments Ingredients
#1nutella
47.26%
See more condiments trends
beverages Trends Highlights the most popular beverages ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
Fastest Rising beverages Ingredients
#1coffee
12.53%
See more beverages trends
dairy Trends Highlights the most popular dairy ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cream
57.45%
#2cream butter
42.55%
Fastest Rising dairy Ingredients
#1cream butter
Fastest Falling dairy Ingredients
#1cream
18.72%
See more dairy trends
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Rising nuts and seeds Ingredients
#1coconut
18.10%
See more nuts and seeds trends
fruits Trends Highlights the most popular fruits ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
Fastest Falling fruits Ingredients
#1strawberries
33.2%
See more fruits trends
vegetables Trends Highlights the most popular vegetables ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1cannabis
Fastest Rising vegetables Ingredients
#1cannabis
See more vegetables trends
alcohol Trends Highlights the most popular alcohol ingredients with marshmallows, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1beer
Fastest Rising alcohol Ingredients
#1beer
See more alcohol trends

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose marshmallows compared to all other dishes
fitness
6.53%
snack
4.45%
weight loss
1.14%
Diets Over Time The dietary references with marshmallows over time
May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '18Jan '19Feb '19Mar '19Apr '19May '1900.511.522.533.544.555.5
  • vegan
  • gluten free
  • vegetarian
  • clean eating
See more diets insights

Restaurant Analysis

A look at the most popular marshmallows dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve marshmallows

1.03%

Cuisine Penetration The most popular restaurant cuisine to feature marshmallows

coffee shop

43 %
marshmallows Pricing Analysis Average price of marshmallows across the variously priced restaurants, from cheapest to most expensive
$7.64$5.25$8.19$9.88$10.88AVG$$$$$$$$$$
Most Popular marshmallows Dishes The most notable variations of marshmallows served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Marshmallow Hot Fudge Sundae Ghiradelli Ice Cream BarSfCalifornia
#2 Toasted Marshmallow Shake Good Stuff EateryChicagoIllinois
#3 Vanilla Omg Ooey Marshmallow XO MarshmallowChicagoIllinois
#4 Sweet Potato Marshmallow Left Coast Kitchen & CocktailsMerrickNew York
#5 Vanilla Marshmallow Donut Squish MarshmallowsNycNew York
#6 Twin Marshmallow Hot Fudge Sundae Ghirardelli Ice Cream And Chocolate ShopSan DiegoCalifornia
#7 Cornflake Chocolate Chip Marshmallow Cookie Milk Bar City CenterWashingtonDistrict Of Columbia
#8 Marshmallow Max BrennerNycNew York
#9 Marshmallow Soup rise nº1DallasTexas
#10 Marshmallows Cool Cow CreameryKemahTexas
Menu Items How many total instances of marshmallows found in restaurants across the country
2,068
Dish Count Per Menu The average number of marshmallows variations on a restaurant's menu
1.13
See competition analysis

Home Cooking

Highlighting the leading online marshmallows recipes and their penetration

Recipe Count How many online recipes exist for marshmallows
1,860
Used As Ingredient How many online recipes use marshmallows as an ingredient
1,293
Top Online Recipes The most notable variations of marshmallows recipes found online, and how they have performed over the past year
1

Healthy Matcha Green Tea Marshmallows from dessertswithbenefits.com

2

Crispy Rice Treats (Sugar Free, Gluten Free, Marshmallow Free) from Happily Unprocessed

3

Rice Krispie Caramel Marshmallows from Lolly Jane

4

Homemade Marshmallows - with sugar-free option from Whole New Mom

5

Healthy Homemade Sugar Free Marshmallows from Desserts With Benefits

6

Chocolate Drizzled Strawberry Marshmallows from The Movement Menu

7

Crock Pot Sweet Potatoes with Marshmallows from Crock-Pot Ladies

8

Flourless Chocolate Chip Marshmallow White Bean Cookies (Gluten-Free, Vegan, Clean Eating, Dairy-Free) from Gluten Free Daddy

9

Sugar-free vanilla marshmallows (gluten-free, paleo) from purelytwins.com

10

Turtle Dipped Marshmallows from Recipes Simple

11

Flourless Chocolate Chip Marshmallow White Bean Cookies (Gluten-Free, Vegan, Clean Eating, Dairy-Free) from Gluten Free Daddy

See more cooking insights