Food & Beverage Industry Trends Highlights

Impossible Burger popularity has changed by -29.39% over the past year. On average, Impossible Burger is consumed 1.28 times every year. Market adoption for Impossible Burger in restaurants is 0.95% and it is on 0% of recipes.

Impossible Burger plating ideas from top restaurants

Most popular Impossible Burger dishes in restaurants. June 2021 data
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Umami Burger (La, California)
Flippin' Good Chicken, Burgers, Beer (Las Vegas, Nevada)
Burger King (Beltsville, Maryland)
Burger King (Indianapolis, Indiana)

Fastest rising Impossible Burger pairings

The fastest rising ingredients, flavors, and drinks with Impossible Burger. June 2021 data
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#1onion
#2leafy greens
77.78%
#3bread
59.09%
#4cheese
51.86%
#5mac & cheese
50.96%
#6water
43.48%
#7beer
16.66%
#8juice
13.03%
#9hamburger
0.18%

Food Market Overview for Impossible Burger

Impossible Burger Growth Over Time

Monitor trends in Impossible Burger related conversations over the past year. June 2021 Data
Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '2100.00250.0050.00750.010.01250.0150.01750.02
  • Annual Growth

    Impossible Burger consumption yearly growth rate
    -29.39%
  • Annual Consumption Frequency

    Impossible Burger is consumed 1.28 times on average every year
    1.28
  • The percentage of the average American diet that Impossible Burger represents. June 2021 data

    Market Adoption

  • The popularity of Impossible Burger at home vs at restaurants. The dashed black line represents the breakdown of the industry average. June 2021 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Impossible Burger

    Popularity in Restaurants

    0.95%
    5,893 of 621,918 Restaurants
  • 0% of recipes have Impossible Burger

    Popularity in Recipes

    0%
    33 of 4,735,453 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Impossible Burger. June 2021 data

Most Popular raw ingredients Ingredients and Pairings

Highlights the most popular raw ingredients ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top raw ingredients Ingredients and Pairings
#1impossible burger
59.98%
#2cheese
8.93%
#3leafy greens
5.63%
#4onion
4.8%
#5beef
4.7%
Trending Ingredients and Pairings
#1fig balsamic
#2gummy bears
#3bay leaf
#4farfalle pasta
#5hass avocado
Declining Ingredients and Pairings
#1baby greens
59.03%
#2marinara
58.56%
#3coconut oil
57.57%
#4plantains
54.88%
#5melon
51.83%

Most Popular prepared food Ingredients and Pairings

Highlights the most popular prepared food ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top prepared food Ingredients and Pairings
#1hamburger
55.7%
#2mac & cheese
10.96%
#3whopper
7.8%
#4bread
7.25%
#5buns
4.27%
Trending Ingredients and Pairings
#1sponge cake
#2ragu pasta
#3fish ball
#4indian flatbreads
#5kibbeh
Declining Ingredients and Pairings
#1whopper
69.68%
#2donuts
53.1%
#3tater tots
52.32%
#4cheese cake
49.32%
#5poke
45.17%

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. June 2021 data
Top beverages Ingredients and Pairings
#1beer
27.48%
#2coffee
17.14%
#3water
11.18%
#4juice
11.18%
#5milkshake
6.05%
Trending Ingredients and Pairings
#1macchiato
#2bottled water
#3tonic
#4citrus vodka
#5cointreau
Declining Ingredients and Pairings
#1rose wine
54.3%
#2rose
54.3%
#3kombucha
53.1%
#4smoothie
30.57%
#5bitters
28.72%

Diets & Traits

Uncover the primary dietary motivations behind consumer preferences for Impossible Burger

Diets Over Time

The dietary references with Impossible Burger over time. June 2021 data
Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21051015202530354045
  • vegan
  • plant based
  • vegetarian
  • grain free

Most popular Impossible Burger related motivations

The leading motivations and claims consumers choose Impossible Burger compared to all other dishes. June 2021 data
  • fitness

    3.92%
  • protein

    3.08%
  • clean eating

    1.56%

Restaurant Trends Analysis

Impossible Burger adoption in the restaurant industry and pricing segmentation. June 2021 analysis

Impossible Burger Pricing Analysis

Track the average price of Impossible Burger dishes across all price tiers. June 2021 data
$14.36$9.87$15.76$18.03$21.16AVG$$$$$$$$$$
  • Restaurant Penetration

    0.95% of restaurants serve. June 2021 data
    0.95%
  • Foodservice Cuisine Penetration

    The cuisine that offers Impossible Burger the most. June 2021 data
    american restaurant
    23%
  • Restaurant Menu Analysis

    17262 of menu items containing Impossible Burger. June 2021 data
    17,262
  • Dish Count Per Menu

    The average number of Impossible Burger dishes found in menus. June 2021 data
    2.93

Most Popular Impossible Burger Dishes

Most popular Impossible Burger posts from restaurants. June 2021 data
Umami Burger (La, California)
Flippin' Good Chicken, Burgers, Beer (Las Vegas, Nevada)
Burger King (Beltsville, Maryland)
Burger King (Indianapolis, Indiana)

Home Cooking

Discover Impossible Burger penetration in home cooking

Most Popular Recipes

The most notable variations of Impossible Burger recipes found online, and how they have performed over the past year. June 2021 data