Food & Beverage Industry Trends Highlights

Impossible Burger popularity has changed by -135.51% over the past year. On average, Impossible Burger is consumed 1.43 times every year. Market adoption for Impossible Burger in restaurants is 0.74% and it is on 0% of recipes.

Impossible Burger plating ideas from top restaurants

Most popular Impossible Burger dishes in restaurants. December 2020 data
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Umami Burger (Palo Alto, California)
Blueprint Cafe (Newark, New Jersey)
Bear & The Butcher (Lexington, Kentucky)
Bar Louie (Nashville-davidson, Tennessee)

Fastest rising Impossible Burger pairings

The fastest rising ingredients, flavors, and drinks with Impossible Burger. December 2020 data
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Food Market Overview for Impossible Burger

Impossible Burger Growth Over Time

Monitor trends in Impossible Burger related conversations over the past year. December 2020 Data
Aug '19Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '2000.0050.010.0150.020.0250.030.0350.040.045
  • Annual Growth

    Impossible Burger consumption yearly growth rate
    -135.51%
  • Annual Consumption Frequency

    Impossible Burger is consumed 1.43 times on average every year
    1.43
  • The percentage of the average American diet that Impossible Burger represents. December 2020 data

    Market Adoption

  • The popularity of Impossible Burger at home vs at restaurants. The dashed black line represents the breakdown of the industry average. December 2020 data

    Home vs Restaurant Consumption

    • Eat In
    • Market Avg.
    • Eat Out
  • Percentage of restaurants that serve Impossible Burger

    Popularity in Restaurants

    0.74%
    4,442 of 602,215 Restaurants
  • 0% of recipes have Impossible Burger

    Popularity in Recipes

    0%
    5 of 4,109,158 Recipes

Product & Culinary Innovation Analysis

The upcoming food industry trends for Impossible Burger. December 2020 data

Most Popular food Ingredients and Pairings

Highlights the most popular food ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top food Ingredients and Pairings
#1meat
39.19%
#2hamburger
37.72%
#3bread
4.98%
#4buns
3.07%
#5veggie burger
2.7%
Declining Ingredients and Pairings
#1nachos
87.59%
#2nachos
87.59%
#3whopper
80.81%
#4sushi
54.75%
#5donut
46.95%

Most Popular meat alternatives Ingredients and Pairings

Highlights the most popular meat alternatives ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top meat alternatives Ingredients and Pairings
#1impossible burger
#2beyond meat
5.61%
#3tofu
1.03%
#4bean burger
0.5%
#5tempeh
0.31%
Trending Ingredients and Pairings
#1tofu
63.99%
#2bean burger
20.67%
Declining Ingredients and Pairings
#1tempeh
68.6%
#2seitan
30.85%
#3beyond meat
3.95%

Most Popular vegetables Ingredients and Pairings

Highlights the most popular vegetables ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top vegetables Ingredients and Pairings
#1onion
15.74%
#2greens
14.75%
#3tomatoes
11.34%
#4lettuce
8.62%
#5potatoes
8.58%
Trending Ingredients and Pairings
#1haricots verts
#2baby eggplant
#3black lentils
#4red tomato
#5spirulina
Declining Ingredients and Pairings
#1truffles
59.13%
#2soy
45.91%
#3habanero pepper
26.73%
#4peas
12.7%
#5portobello mushrooms
12.08%

Most Popular dairy Ingredients and Pairings

Highlights the most popular dairy ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top dairy Ingredients and Pairings
#1cheese
55.88%
#2vegan cheese
12.95%
#3cheddar
7.33%
#4cream
5.66%
#5butter
4.48%
Trending Ingredients and Pairings
#1herb butter
#2colby jack
#3asiago
#4muenster
#5herbed goat cheese
Declining Ingredients and Pairings
#1milk
49.55%
#2gruyere
0.74%

Most Popular meat Ingredients and Pairings

Highlights the most popular meat ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top meat Ingredients and Pairings
#1beef
27.88%
#2chicken
17.63%
#3steak
11.56%
#4bacon
9.98%
#5hot dog
8.51%
Trending Ingredients and Pairings
#1chuck
#2corned beef
#3ham
#4applewood bacon
#5breakfast sausage
Declining Ingredients and Pairings
#1franks
60.61%
#2hot dog
60.61%
#3lamb
56.04%
#4brisket
43.02%
#5pork
39.9%

Most Popular condiments Ingredients and Pairings

Highlights the most popular condiments ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top condiments Ingredients and Pairings
#1mayo
24.46%
#2chili
13.03%
#3aioli
10.74%
#4ketchup
9.49%
#5mustard
8.45%
Declining Ingredients and Pairings
#1peanut butter
58.42%
#2miso
53.38%
#3nut butter
30.85%
#4thousand island dressing
28.44%
#5chimichurri
21.1%

Most Popular beverages Ingredients and Pairings

Highlights the most popular beverages ingredients with Impossible Burger, as well as its fastest rising and falling ingredients. Broken down by food category. December 2020 data
Top beverages Ingredients and Pairings
#1soda
23.9%
#2coffee
22.88%
#3water
10.92%
#4juice
10.36%
#5milkshake
7.94%