cupcakes Trends

Highlights

Top 4 restaurant dishesSee More Most popular cupcakes dishes in restaurants
#1CUPCAKES
Gigi's Cupcakes Nashville, Tn (Nashville-davidson, Tennessee)
#2RED VELVET EXTRAVAGANCE CUPCAKE
City Cakes (Nyc, New York)
#3GLUTEN FREE CUPCAKE
Pure Cupcakes (San Diego, California)
#4CUPCAKE PANCAKE BREAKFAST
Ihop (Honolulu, Hawaii)
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with cupcakes
Restaurants Percentage of restaurants that serve cupcakes

1.85%

2,830 of 152,763 Restaurants
Online Recipes Percentage of all online cupcakes recipes

0.68%

10,816 of 1,593,361 Recipes

Overview

cupcakes Growth Over Time How cupcakes has risen or fallen in popularity over the past year
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.10.20.30.40.50.60.70.8
Year Over Year CUPCAKES growth or decline vs one year ago
14.69%
Yearly Eating Frequency Average yearly consumption of cupcakes per consumer
2.67
Share of Plate The percentage of the average American diet that cupcakes represents
Eat in vs Eat out The popularity of cupcakes at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve cupcakes

1.85%

2,830 of 152,763 Restaurants
Online Recipes Percentage of all online cupcakes recipes

0.68%

10,816 of 1,593,361 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for cupcakes, as well as the food and beverage combinations trending and fading over the past year

bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
54.67%
#2pastry
9.38%
#3sugar
6.08%
#4frosting
5.87%
#5cookies
3.45%
#6candy
3.31%
#7chocolate cake
3.24%
#8cheesecake
3.09%
#9icing
2.48%
#10caramel
2.11%
#11muffins
1.75%
#12bread
1.52%
#13donuts
1.17%
#14tart
0.6%
#15pancakes
0.51%
#16dulce de leche
0.38%
#17banana bread
0.15%
#18waffles
0.15%
#19crepes
0.09%
Fastest Rising bakery and desserts Ingredients
#1crepes
#2tart
#3bread
#4banana bread
#5waffles
#6chocolate cake
#7pastry
#8cookies
33.29%
#9cake
5.74%
#10icing
4.83%
#11cheesecake
3.29%
Fastest Falling bakery and desserts Ingredients
#1donuts
44.74%
#2dulce de leche
42.62%
#3pancakes
38.6%
#4muffins
31.41%
#5candy
30.74%
#6frosting
14.5%
#7sugar
5.05%
#8caramel
0.19%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
84.5%
#2vanilla
13.29%
#3cinnamon
1.19%
#4pumpkin spice
1.01%
Fastest Rising spices and herbs Ingredients
#1pumpkin spice
32.55%
#2cinnamon
11.70%
#3chocolate
3.54%
Fastest Falling spices and herbs Ingredients
#1vanilla
18.43%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
#2salad
2.48%
#3popcorn
1.94%
#4ice
0.97%
#5hamburger
0.86%
Fastest Rising perishables and prepared Ingredients
#1popcorn
#2ice
#3hamburger
#4salad
48.19%
Fastest Falling perishables and prepared Ingredients
#1ice cream
18.15%
dairy Trends Highlights the most popular dairy ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cream butter
66.7%
#2cream
11.7%
#3cheese
9.55%
#4cream cheese
6.82%
#5butter
5.23%
Fastest Rising dairy Ingredients
#1cream
#2cream butter
Fastest Falling dairy Ingredients
#1cheese
46.27%
#2cream cheese
24.4%
#3butter
16.53%
beverages Trends Highlights the most popular beverages ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
77.69%
#2tea
16.74%
#3espresso
4.34%
#4eggnog
1.24%
Fastest Rising beverages Ingredients
#1eggnog
#2espresso
81.78%
Fastest Falling beverages Ingredients
#1tea
12.1%
#2coffee
11.89%
condiments Trends Highlights the most popular condiments ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1nutella
59.85%
#2peanut butter
40.15%
Fastest Rising condiments Ingredients
#1nutella
Fastest Falling condiments Ingredients
#1peanut butter
17.84%
vegetables Trends Highlights the most popular vegetables ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
55.03%
#2green gram
32.21%
#3ube
12.75%
Fastest Rising vegetables Ingredients
#1ube
70.42%
#2pumpkin
45.70%
Fastest Falling vegetables Ingredients
#1green gram
59.12%
fruits Trends Highlights the most popular fruits ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
44.44%
#2orange
24.31%
#3berries
13.89%
#4blueberries
11.11%
#5bananas
6.25%
Fastest Rising fruits Ingredients
#1bananas
#2blueberries
83.30%
#3berries
14.32%
#4strawberries
12.93%
Fastest Falling fruits Ingredients
#1orange
32.18%
alcohol Trends Highlights the most popular alcohol ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1rose
46.38%
#2wine
36.23%
#3champagne
17.39%
Fastest Falling alcohol Ingredients
#1rose
62.9%
#2wine
15.96%
#3champagne
12.04%
meat Trends Highlights the most popular meat ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1bacon
51.49%
#2chicken
48.51%
Fastest Falling meat Ingredients
#1chicken
68.74%
#2bacon
55.32%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
Fastest Falling nuts and seeds Ingredients
#1coconut
36.59%
grains Trends Highlights the most popular grains ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1pasta
Fastest Rising grains Ingredients
#1pasta
seafood Trends Highlights the most popular seafood ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1fish
Fastest Rising seafood Ingredients
#1fish

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose cupcakes compared to all other dishes
fitness
7.13%
snack
2.26%
Diets Over Time The dietary references with cupcakes over time
Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '18Dec '1800.511.522.533.544.555.566.577.5
  • vegan
  • gluten free
  • clean eating
  • vegetarian

Restaurant Analysis

A look at the most popular cupcakes dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve cupcakes

1.85%

Cuisine Penetration The most popular restaurant cuisine to feature cupcakes

bakery

32 %
cupcakes Pricing Analysis Average price of cupcakes across the variously priced restaurants, from cheapest to most expensive
$12.39$11.31$11.55$15.16$17.71AVG$$$$$$$$$$
Most Popular cupcakes Dishes The most notable variations of cupcakes served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Cupcakes Gigi's Cupcakes Nashville, TNNashville-davidsonTennessee
#2 Red Velvet Extravagance Cupcake City CakesNycNew York
#3 Gluten Free Cupcake PURE CupcakesSan DiegoCalifornia
#4 Cupcake Pancake Breakfast IHOPHonoluluHawaii
#5 Nutella Filled Cookies Dream Cupcake City CakesNycNew York
#6 Red Velvet Cupcake Sweet BoxPhiladelphiaPennsylvania
#7 Cupcake Molly's Cupcakes - Lincoln ParkChicagoIllinois
#8 Chocolate Cupcakes Annie May's Sweet CafeSt. MatthewsKentucky
#9 Strawberries Champagne Cupcake Sweet BoxPhiladelphiaPennsylvania
#10 Assorted Cupcakes Ady CakesWest ReadingPennsylvania
Menu Items How many total instances of cupcakes found in restaurants across the country
5,452
Dish Count Per Menu The average number of cupcakes variations on a restaurant's menu
1.93

Home Cooking

Highlighting the leading online cupcakes recipes and their penetration

Recipe Count How many online recipes exist for cupcakes
10,816
Used As Ingredient How many online recipes use cupcakes as an ingredient
937
Top Online Recipes The most notable variations of cupcakes recipes found online, and how they have performed over the past year
1

Fudge Swirled Oreo Bottom Cheesecake Cupcakes from thestayathomechef.com

2

Impossible Pumpkin Pie Cupcakes from Cakescottage

3

Meatloaf Cupcakes from CincyShopper

4

Life-Changing Paleo Chocolate Cupcakes from Paleo Gluten Free Eats

5

Turkey Meatloaf Cupcakes with Mashed Potatoes from Skinny Ms.

6

Ice Cream Stuffed Cupcakes from Delish

7

Paleo Coconut Flour Chocolate Cupcakes from Paleo Gluten Free Eats

8

Raw Vegan Nutella Cupcakes from The Almond Eater

9

Apple Cider Cupcakes and Brown Sugar Cinnamon Buttercream from Wishes and Dishes

10

Paleo Carrot Cake Cupcakes with Coconut Butter Frosting from Flavour and Savour

11

Meatloaf Cupcakes from Six Sisters' Stuff