cupcakes Trends

Highlights

Top 4 restaurant dishesSee More Most popular cupcakes dishes in restaurants
Top rising variationsSee More The fastest rising ingredients, flavors, drinks etc with cupcakes
#1chia
#2fish
#3pasta
#4cream butter
#5tacos
#6espresso
85.54%
#7cocoa
83.08%
#8pastry
60.94%
#9cinnamon
57.89%
#10nutella
37.83%
Restaurants Percentage of restaurants that serve cupcakes

1.9%

2,899 of 152,871 Restaurants
Online Recipes Percentage of all online cupcakes recipes

0.6%

8,663 of 1,437,927 Recipes

Overview

cupcakes Growth Over Time How cupcakes has risen or fallen in popularity over the past year
Nov '17Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.10.20.30.40.50.60.70.8
Year Over Year CUPCAKES growth or decline vs one year ago
9.15%
Yearly Eating Frequency Average yearly consumption of cupcakes per consumer
2.72
Share of Plate The percentage of the average American diet that cupcakes represents
Eat in vs Eat out The popularity of cupcakes at home vs at restaurants. The dashed black line represents the breakdown of the industry average
  • Eat In
  • Market Avg.
  • Eat Out
Restaurants Percentage of restaurants that serve cupcakes

1.9%

2,899 of 152,871 Restaurants
Online Recipes Percentage of all online cupcakes recipes

0.6%

8,663 of 1,437,927 Recipes

Innovation Analysis

The most popular ingredients, flavors, and variations for cupcakes, as well as the food and beverage combinations trending and fading over the past year

bakery and desserts Trends Highlights the most popular bakery and desserts ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top bakery and desserts Ingredients
#1cake
56.74%
#2pastry
9.14%
#3sugar
6.38%
#4frosting
6.27%
#5candy
3.67%
#6cookies
3.31%
#7cheesecake
3.2%
#8chocolate cake
2.9%
#9icing
2.62%
#10caramel
2.17%
#11bread
1.45%
#12pancakes
0.48%
#13meringue
0.45%
#14dulce de leche
0.37%
#15buttercream frosting
0.3%
#16tart
0.23%
#17biscuits
0.12%
#18pound cake
0.11%
#19crepes
0.08%
Fastest Rising bakery and desserts Ingredients
#1crepes
#2bread
#3pound cake
#4buttercream frosting
#5tart
#6pastry
60.94%
#7chocolate cake
42.27%
#8cookies
14.23%
#9cheesecake
9.08%
#10sugar
6.90%
Fastest Falling bakery and desserts Ingredients
#1dulce de leche
58.12%
#2meringue
49.62%
#3biscuits
46.49%
#4pancakes
44.85%
#5candy
37.24%
#6icing
23.23%
#7caramel
12.18%
#8frosting
4.99%
#9cake
2.9%
spices and herbs Trends Highlights the most popular spices and herbs ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top spices and herbs Ingredients
#1chocolate
83.04%
#2vanilla
13.42%
#3pumpkin spice
1.24%
#4cinnamon
1.12%
#5matcha
0.76%
#6cocoa
0.42%
Fastest Rising spices and herbs Ingredients
#1cocoa
83.08%
#2cinnamon
57.89%
#3pumpkin spice
33.17%
Fastest Falling spices and herbs Ingredients
#1matcha
14.7%
#2vanilla
11.52%
#3chocolate
9.31%
perishables and prepared Trends Highlights the most popular perishables and prepared ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top perishables and prepared Ingredients
#1ice cream
#2salad
2.52%
#3tacos
0.44%
Fastest Rising perishables and prepared Ingredients
#1tacos
#2salad
13.49%
Fastest Falling perishables and prepared Ingredients
#1ice cream
30.64%
dairy Trends Highlights the most popular dairy ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top dairy Ingredients
#1cream butter
66.71%
#2cheese
10.71%
#3cream
9.41%
#4cream cheese
7.29%
#5butter
5.88%
Fastest Rising dairy Ingredients
#1cream butter
#2cream cheese
0.48%
Fastest Falling dairy Ingredients
#1cheese
53.94%
#2cream
28.88%
#3butter
23.23%
beverages Trends Highlights the most popular beverages ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top beverages Ingredients
#1coffee
78.71%
#2tea
16.91%
#3espresso
4.38%
Fastest Rising beverages Ingredients
#1espresso
85.54%
Fastest Falling beverages Ingredients
#1coffee
23.78%
#2tea
3.85%
condiments Trends Highlights the most popular condiments ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top condiments Ingredients
#1nutella
55.19%
#2peanut butter
44.81%
Fastest Rising condiments Ingredients
#1nutella
37.83%
Fastest Falling condiments Ingredients
#1peanut butter
2.29%
fruits Trends Highlights the most popular fruits ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top fruits Ingredients
#1strawberries
42.28%
#2orange
27.52%
#3pineapple
16.11%
#4berries
14.09%
Fastest Rising fruits Ingredients
#1berries
7.08%
Fastest Falling fruits Ingredients
#1orange
39.19%
#2pineapple
35.51%
#3strawberries
1.42%
alcohol Trends Highlights the most popular alcohol ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top alcohol Ingredients
#1rose
47.55%
#2wine
35.66%
#3champagne
16.78%
Fastest Falling alcohol Ingredients
#1rose
66.88%
#2wine
36.02%
#3champagne
23.23%
meat Trends Highlights the most popular meat ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top meat Ingredients
#1bacon
52.34%
#2chicken
47.66%
Fastest Falling meat Ingredients
#1chicken
47.9%
#2bacon
45.97%
vegetables Trends Highlights the most popular vegetables ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top vegetables Ingredients
#1pumpkin
Fastest Rising vegetables Ingredients
#1pumpkin
7.69%
nuts and seeds Trends Highlights the most popular nuts and seeds ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top nuts and seeds Ingredients
#1coconut
86.59%
#2chia
13.41%
Fastest Rising nuts and seeds Ingredients
#1chia
Fastest Falling nuts and seeds Ingredients
#1coconut
22.2%
grains Trends Highlights the most popular grains ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top grains Ingredients
#1pasta
Fastest Rising grains Ingredients
#1pasta
seafood Trends Highlights the most popular seafood ingredients with cupcakes, as well as its fastest rising and falling ingredients. Broken down by food category
Top seafood Ingredients
#1fish
Fastest Rising seafood Ingredients
#1fish

Diets & Traits

Why people choose this dish, and how it performed in various popular diets over the past year

Top Motivators The leading reasons consumers choose cupcakes compared to all other dishes
fitness
7.19%
snack
2.36%
Diets Over Time The dietary references with cupcakes over time
Dec '17Jan '18Feb '18Mar '18Apr '18May '18Jun '18Jul '18Aug '18Sep '18Oct '18Nov '1800.511.522.533.544.555.566.577.5
  • Vegan
  • Gluten Free
  • Clean Eating
  • Vegetarian

Restaurant Analysis

A look at the most popular cupcakes dishes served in restaurants, their price points, and popularity

Restaurant Penetration Percentage of restaurants that serve cupcakes

1.9%

Cuisine Penetration The most popular restaurant cuisine to feature cupcakes

bakery

32%
cupcakes Pricing Analysis Average price of cupcakes across the variously priced restaurants, from cheapest to most expensive
$12.45$10.96$11.87$13.77$16.01AVG$$$$$$$$$$
Most Popular cupcakes Dishes The most notable variations of cupcakes served across the country
DISH NAMERESTAURANTCITYSTATE
#1 Red Velvet Extravagance Cupcake City CakesLowrNew York City
#2 Gluten Free Vegan Cupcakes PURE CupcakesPacific BeachCalifornia
#3 Gluten Free Single Cupcake PURE CupcakesPacific BeachCalifornia
#4 Vegan Cupcake Single PURE CupcakesPacific BeachCalifornia
#5 Molly Cupcake Molly's Cupcakes - Lincoln ParkChicagoIllinois
#6 Cupcake Pancake Breakfast IHOPHonoluluHawaii
#7 Gluten Free Cupcake Gigi's Cupcakes Nashville, TNNashvilleTennessee
#8 Yellow Leaf Cupcake Box The Yellow Leaf Cupcake Co.SeattleWashington
#9 Mini Cupcake Pack Gigi's Cupcakes Nashville, TNNashvilleTennessee
#10 Red Velvet Cupcake Sweet BoxPhiladelphiaPennsylvania
Menu Items How many total instances of cupcakes found in restaurants across the country
5,737
Dish Count Per Menu The average number of cupcakes variations on a restaurant's menu
1.98

Home Cooking

Highlighting the leading online cupcakes recipes and their penetration

Recipe Count How many online recipes exist for cupcakes
8,663
Used As Ingredient How many online recipes use cupcakes as an ingredient
673
Top Online Recipes The most notable variations of cupcakes recipes found online, and how they have performed over the past year
#1

Impossible Pumpkin Pie Cupcakes from Cakescottage

#2

Paleo Coconut Flour Chocolate Cupcakes from Paleo Gluten Free Eats

#3

Life-Changing Paleo Chocolate Cupcakes from Paleo Gluten Free Eats

#4

Apple Pie Cupcakes from Sugar Apron

#5

Turkey Meatloaf Cupcakes with Mashed Potatoes from Skinny Ms.

#6

Apple Cider Cupcakes and Brown Sugar Cinnamon Buttercream from Wishes and Dishes

#7

Banana Cream Pie Cupcakes from Life Love and Sugar

#8

Snickerdoodle Paleo Cupcakes with Coconut Flour Recipe (Gluten Free, Clean Eating) from My Natural Family - Paleo Recipes

#9

Ice Cream Stuffed Cupcakes from Delish

#10

Meatloaf Cupcakes from CincyShopper

#11

Meatloaf Cupcakes from Six Sisters' Stuff