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Refined sugar is on trial.

Refined sugar is on trial.

Although consumer interest in sweetners is only increasing every year, restaurants and recipes are not paying the category enough attention.

  • there is a 16% gap between supply and demand in recipes using sweeteners
  • only ~6% of restaurants highlight natural sweeteners on their menus, despite significant demand
  • monk fruit shows promise as America's most trending sugar alternative

How can manufacturers and restaurants tap into emerging sweetener trends -in May, 2020 and beyond? Download the report for the full look at the sweetest trends in today's market.

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Natural Sweeteners
Brain health
Erythritol
+80%
Brain health
Stevia
+49%
There is a 16% gap between supply and demand in recipes using sweeteners, leaving the 142M Americans that crave sugar alternatives in the lurch. Our sweetener trends report details the actionable ways food service and CPG players can tap into this $21.5B sweet spot.

About Tastewise

Tastewise fuels innovation for the world’s leading food & beverage brands by predicting how consumers cook, order, and eat. No guesswork, no outdated reports.

Using proprietary AI, Tastewise holistically measures consumer relationships to food and beverage. Used by industry leaders, our insights - a fusion of social media, restaurant menus, and recipes - inform product development, marketing strategy, and sales execution. test

Brain health
Immunity-Boosting Use
+443%
Monk Fruit
Brain health
Consumer Interest
+183%
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