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Generative AI Food Pioneers Summit, London

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What can food intelligence do for you?

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Del Monte Foods

Trusted by the best of the food industry

Tastewise pairs the largest data-set in food intelligence with proprietary machine learning algorithms to analyze and distill information, and predict consumer

Flavors, ingredients, trends, and more - explored live! 

Weekly Research Session

Browse up-to-date trend analysis on ingredients, flavors, and diets.

Ingredient + Flavor Trends for 2023

Tastewise is the data platform the food & beverage industry uses to innovate faster, market better, and grow sales.

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The food industry's decision-making platform 

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Cut down prospecting time by identifying and prioritizing restaurants by cuisine, location, prices and more. Arm you sales team with the trend data they need to make the sale.

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Foodservice Sales

Discover new ingredients and dishes, understand consumer needs, and validate your ideas - all with beautiful, exportable data.

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New product development

Produce recipes and content with the actual words your consumers are looking for - and increase consumption.

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Content marketing & positioning

Check out our free industry reports, resources, and analysis - and be the hero of your next meeting. 

Data-powered resources

- Trend & consumer research
- Content marketing
- Claims and keywords 

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CPGs

- Flavor discovery
- Consumer motivations
- Trend analysis

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Flavor Companies

- Ingredient discovery
- Trend & category analysis 
- Consumer motivations

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Ingredient Providers

- Restaurant prospecting
- Restaurant buying signals
- Location analysis

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Distributors

- Menu & pricing analysis
- Trend & category analysis
- Consumer motivations

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Restaurant Chains

- Restaurant prospecting
- Restaurant buying signals
- Trend & category analysis

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Software

Enabling teams across the food industry:

Tastewise  | AI-powered data platform for food & beverage 

Decision-making with Tastewise means basing your decisions on billions of real world eating and drinking moments pulled from global data sources including social media, home cooking analytics, and millions of restaurants and their menu items.

Win the market with data.

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Using AI to turn billions of data points into answers that grow your brand

With Tastewise, you get the answers you can act on, not just insights. What should your next flavor be? Which recipes will increase retail sales? Which restaurants should you sell your plant-based products to?

All the answers you need. In one platform.

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Product Innovation

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Foodservice Prospecting

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Content Marketing

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Sales Enablement

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Claims & Packaging

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Retention & Growth

- Tastewise helps Campbell’s streamline their innovation process, enabling 10x faster time to insight.
- The Campbell’s team uses Tastewise across multiple stages of innovation, from the vision to the flavors, story, marketing, and positioning. 

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Campbell's goes to market 8x faster with Tastewise

The latest news, views and insights in food trends

Customer Stories

The Givaudan Marketing and Consumer Insights teams are the vanguard of innovation at Givaudan. By keeping their finger on the pulse of consumer trends, these teams are responsible for identifying the next food & beverage flavors, colors, experiences, and more that consumers will love - and sharing them with their clients and the broader market. Within the scope of their work, the Marketing and Insights teams use consumer insights to answer customer briefs, as well as create market-leading trend reports that influence the wider industry.  

To retain their position as thought and innovation leaders committed to providing the best solutions to both their customers and the market, the Marketing and Consumer Insights teams need access to the most up-to-date information possible. 

In a rapidly changing market, this is made complicated as consumer preferences, tastes, and expectations constantly evolve.
How did Givaudan tackle these challenges to successfully answer customer briefs -- and provide market thought leadership? 

The Challenge

**Using Tastewise’s platform the team could:**

- Actively pitch customers with campaign ideas based on real-time flavor trends, new flavor combinations and relevant consumer motivations.
- Answer customer briefs with a unique perspective, knowledge and inspiring insights while increasing win rates.
- Have a competitive advantage and being first in the market with the right trends.
- Utilize social media insights in every 2nd research project.

The Solution

**10X faster time to pitch** : The Givaudan Marketing & Consumer Insights team was able to save a significant amount of time on research and reach relevant insights 10 times faster.

**3X more briefs answered**: The Givaudan Marketing & Consumer Insights team was able to work on over 100 projects with customers over the past year. Every 2nd research project uses social media insights!

**Increased project inflow and new wins**: Thanks to a unique trend perspective and differentiating insights on consumer needs and emerging ingredients, the Givaudan Marketing & Consumer Insights team increased customer project inflow and delivered new winning solutions -- resulting in additional business growth. 

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The Impact

> “We wanted to build perspective on colour trends - what does it mean to consumers in the context of food & bev categories, which colours are more popular in which product category, what are the consumer motivations and what are the ingredients trends linked to colour. Tastewise can track colour trends in social discussions, and this gives us a unique view on the latest insights on colour trends in food & beverages”.

**Tatiana Luschen, Consumer Sensory Insights Manager Innovation & Foresight Europe, Taste & Wellbeing**

> “Tastewise is the only system that actually allows us to gauge where a flavor is in terms of its evolution cycle.”

**Martinique Buys, Marketing Director UK & Ireland, Taste & Wellbeing**

The Bottom Line

Givaudan is a global leader in taste & wellbeing, providing flavor and ingredient innovation across various food and beverage categories.

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How Givaudan successfully answered customer briefs based on real-time consumer data

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For the past two years, Campbell’s marketing, insights, and foodservice teams have used Tastewise to push innovation, content strategy, and sales further in more modern and fresh ways. 

The Campbell’s team needed to:

- Improve the efficiency of their research, marketing, innovation and sales projects. 
- Back up their research with real-time consumer data.
- Introduce new marketing and sales angles for well-established products in the market.

Their Challenge

**Using Tastewise, the team:**

- Saves valuable time by consolidating research, marketing, and food service projects under one platform. 
- Uncovers food trends, new flavor pairings, recipes, and menu innovation in significantly less time. 
- Validates insights with accurate data on consumer motivations, unique ingredients & flavors, social media trends, and more.

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**The Campbell's team is now able to:**

- Bring a modern, fresh, and data-driven approach to every stage of product development, from insight to marketing campaigns, product positioning, and content creation.
- Keep their finger on the pulse of what consumers really want to eat (& how!) and be first to market with the next best-selling soup product.

"Campbell’s team uses Tastewise in multiple stages of innovation: “From the vision to the idea, to the flavors, to how we tell consumers to use the product, and how we draw in new customers and position our brand in modern and fresh ways. Having the ability of using real-time information and know that we really have the pulse on what consumers are talking about is really instrumental and has a great impact”.

**Amanda Hershon  |  Communications Specialist**

“Speed is definitely one of the biggest benefits of Tastewise. A quick search and a couple of clicks and I’m on my way to figuring out where I need to go and what I’m looking for.”

**Greg Boggs | Senior Chef North America Foodservice**


For the past two years, Campbell’s marketing, insights, and foodservice teams have used Tastewise to push innovation, content strategy, and sales further in more modern and fresh ways.

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How Campbell's redesigned their innovation processes with an efficient, data-driven approach


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How Campbell's redesigned their innovation processes with an efficient, data-driven approach

**Before using Tastewise, the UNFI team needed to:**

- Extend their research capabilities beyond retail & transactional data and focus groups to capture consumer trends. 
- Access in-depth consumer data typically unavailable in static reports.  
- Monitor social media for consumer insights to stay informed about brands, industry and consumer trends.

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**The UNFI team used Tastewise to:**

- Boost their research capabilities: Tastewise offers a real-time data approach to research projects based on real consumer motivations. 
- Impact marketing strategies and sales pitches: Tastewise data inspired packaging and product photography strategies, and has elevated data insights to support sales deck presentations.
- **Hello Koyo Ramen Noodles!** UNFI successfully elevated a sales deck by integrating real-time consumer data, social media trends, and home cooking insights, to help support the placement of their Koyo products to a major retailer during a category review.

Our Solution

**The UNFI team is now able to reach:**

- Faster consumer trend insights
- More recipes & consumer usage inspiration 
- Greater insights to drive new product development


> “Once we're able to drill into Tastewise and see that the consumer needs that are coming up aligned with our product, it’s an extra layer for the sales team to help sell the product.”

**Alissa Bessette, UNFI | Brand Manager**


How does the UNFI insights and marketing team use Tastewise to identify product formulations and help guide product development based on real-time consumer insights? 

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How UNFI Was Able to Support the Placement of Their Koyo Products at a Major Retailer Using Tastewise

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The category team at Del Monte faces a unique challenge: it’s hard to innovate a banana. When you can’t iterate on the product, it all comes down to marketing. Del Monte is already an expert in produce harvesting, logistics, etc. but is facing a new opportunity: the need to create great new brands that bring consumers to their produce. 

How can they create branding that differentiates their banana from their competitors’?

To make matters more complicated, the category of bananas had seen a significant drop in retail sales and consumer interaction. Del Monte needed to find a way to reinvigorate the category, given steep competition from two primary competitors in the market and the rise of more specialty fruits, like super fruits, creating distraction from historically well-established categories -- like bananas. 

**Del Monte's category team needed to:**

- Create an impactful brand to get bananas in front of customers after lagging sales
- Introduce new marketing angles for produce in an oversaturated market 
- Back up their retail research with real-time consumer data



The solution in differentiating produce is to have a story that adds *value* to the actual ingredient (in this case, a banana). Typically, Del Monte relied on static retail data; today, they’ve also introduced Tastewise to understand what is happening in customer consumption and menu presence. 
 
**Using Tastewise, the team:**

- Validated retail insights into declining banana engagement, using consumer data from social media & recipes
- Created new innovation processes  to get accurate insights, fast - crucial for the produce category 
- Created a successful banana brand focused on fair trade, reinvigorating a stagnant category to increasing sales

The team used Tastewise to complement and reinforce insights they pulled from retail: that bananas were losing share across the board with consumers and losing traction to more popular, "trendy" fruits. This validation was the starting point needed to create a new, compelling story that would “bring bananas back to the minds of consumers”. 

This story resulted in a successful campaign introducing Del Monte's new organic banana line, which in turn increased sales of the product and brought interest back to the category. 


**The Del Monte team is now able to:**

- Approach innovation more effectively, with faster time to insight
- Use a data-driven approach for decision making
- Stand out from competitors with unique, validated market positioning 
- Quickly identify and validate market white spaces within produce categories
- Create campaigns that speak directly to consumers


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The category team at Del Monte faces a unique challenge: it’s hard to innovate a banana. When you can’t iterate on the product, it all comes down to marketing. Del Monte is already an expert in produce harvesting, logistics, etc. but is facing a new opportunity: the need to create great new brands that bring consumers to their produce. 

How can they create branding that differentiates their banana from their competitors’?

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How Del Monte created a successful, data-driven brand & increased sales with Tastewise

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