Claims & packaging
Make the claims that matter to your customers
No more crystal ball: Use food intelligence to tap into the claims that resonate with your consumers, and segment insights by specific audiences and locations.
Be an expert in what matters to your audience
Deeply understand what matters to your audience, and build content that resonates. Quickly analyze the motivations that pull your customers to your product (or your competitor’s!) and tailor your strategies accordingly.
Make choosing your product easy for the people who need it
Speak directly to your consumers in the words they’re looking for. Develop packaging strategies that reflect your products’ strong points - and how they fit your consumers’ lifestyle.
See how, why, and when people use your product
By understanding how, why, and when people use your products you can double down on the most impactful use-cases, from packaging to marketing.
Speak to your consumers
How can a deep understanding of plant-based trends inform your claims & packaging strategies? Check out the free report.
